I am a growth-minded SEO and marketing professional with 8+ years of experience turning search demand, technical SEO, content strategy and proposition development into measurable acquisition. I have led international SEO across 13 B2B technology and compliance websites, increasing search visibility by 33% and elevating priority keyword rankings from 72 to 4. I excel at hands-on SEO, content optimisation, reporting and broader growth initiatives in remote, fast-moving teams. I translate complex regulatory and emergent AI topics into credible market positioning, web content and sales enablement, with SME commentary featured in Wired, Forbes, The Observer and Compliance Week. My growth campaigns have delivered multi-point QoQ pipeline improvements and notable impact on pipeline and AOV across campaigns.…

Camden Lily Woollven

I am a growth-minded SEO and marketing professional with 8+ years of experience turning search demand, technical SEO, content strategy and proposition development into measurable acquisition. I have led international SEO across 13 B2B technology and compliance websites, increasing search visibility by 33% and elevating priority keyword rankings from 72 to 4. I excel at hands-on SEO, content optimisation, reporting and broader growth initiatives in remote, fast-moving teams. I translate complex regulatory and emergent AI topics into credible market positioning, web content and sales enablement, with SME commentary featured in Wired, Forbes, The Observer and Compliance Week. My growth campaigns have delivered multi-point QoQ pipeline improvements and notable impact on pipeline and AOV across campaigns.…

Available to hire

I am a growth-minded SEO and marketing professional with 8+ years of experience turning search demand, technical SEO, content strategy and proposition development into measurable acquisition. I have led international SEO across 13 B2B technology and compliance websites, increasing search visibility by 33% and elevating priority keyword rankings from 72 to 4. I excel at hands-on SEO, content optimisation, reporting and broader growth initiatives in remote, fast-moving teams.

I translate complex regulatory and emergent AI topics into credible market positioning, web content and sales enablement, with SME commentary featured in Wired, Forbes, The Observer and Compliance Week. My growth campaigns have delivered multi-point QoQ pipeline improvements and notable impact on pipeline and AOV across campaigns.

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Work Experience

Head of Strategy and Partnership Marketing at GRC International Group
October 1, 2025 - Present
Lead partner-led growth activity across security, privacy, AI governance and compliance services, turning complex propositions into campaign messaging, landing pages, referral journeys and enablement. Built the FY27 partner growth model across segmentation, tiering, campaign rhythm, co-marketing, referral activity and ABM-led acquisition. Develop ICPs and partner propositions to clarify target audiences, value messages and commercial next steps for sales, partner and demand generation teams. Shape priority service campaigns around commercial demand, contributing to 68-208% QoQ pipeline improvements, +38% pipeline growth and +46% AOV across wider marketing performance.
Group Head of AI Product Marketing at GRC International Group
June 1, 2023 - October 1, 2025
Led GTM and product marketing for emerging AI governance and compliance services, translating complex regulation into propositions, web copy, campaign strategy and sales enablement. Built messaging across 5+ AI compliance areas, including ISO 42001, EU AI Act readiness, AI literacy, AI policy, FRIA and third-party AI risk. Launched an internal AI Assistant with 83 GPT-4-powered templates for marketing, sales, research and operational workflows. Used SME insight to create credible content and commentary on AI regulation, governance, risk and responsible use, with coverage in Wired, Forbes, The Observer and Compliance Week.
Group Head of SEO at IT Governance Ltd
October 1, 2020 - June 1, 2023
Led international SEO and organic growth strategy across 13 websites spanning cyber security, privacy and compliance markets in the UK, EU and US. Increased search visibility by 33% and improved priority keyword average ranking from 72 to 4 through technical SEO, content optimisation and search intent-led planning. Owned keyword research, competitor analysis, on-page optimisation, content planning and SEO reporting for service, training and ecommerce journeys. Improved technical SEO foundations across site structure, crawlability, metadata, internal linking and page-level optimisation. Connected SEO priorities to commercial demand, using search data to shape content, product positioning and lead generation journeys.
SEO Manager at IT Governance Ltd
January 1, 2020 - October 1, 2020
Managed SEO operations across IT Governance's sites, focusing on keyword research, on-page optimisation, technical fixes and content alignment with lead generation and training journeys. Collaborated with product and marketing teams to translate search demand into content and landing page journeys.
Content Marketing Manager at IT Governance Ltd
April 1, 2019 - January 1, 2020
Developed content strategy and campaigns to support demand generation; managed service and training content, case studies and thought leadership to improve engagement and pipeline.
Product Marketing Specialist at IT Governance Ltd
August 1, 2017 - March 1, 2019
Supported product marketing initiatives, created go-to-market collateral, supported sales enablement and aligned messaging with customer needs across IT Governance's offerings.

Education

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Qualifications

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Industry Experience

Software & Internet, Professional Services, Other