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Hi, I’m Andini Putri Wijaya, a Strategic Communication student at Multimedia Nusantara University with hands-on experience building and managing social media for brands. I currently work as a Social Media Specialist at Double S Creative Agency, where I help craft content briefs, produce short-form videos, and streamline posting workflows to boost efficiency and engagement. I’m passionate about social media marketing, branding, and digital storytelling. I enjoy collaborating with design, marketing, and product teams to ensure brand consistency and meaningful audience touchpoints, and I’m excited to bring data-driven ideas and creative storytelling to new opportunities.…Hi, I’m Andini Putri Wijaya, a Strategic Communication student at Multimedia Nusantara University with hands-on experience building and managing social media for brands. I currently work as a Social Media Specialist at Double S Creative Agency, where I help craft content briefs, produce short-form videos, and streamline posting workflows to boost efficiency and engagement. I’m passionate about social media marketing, branding, and digital storytelling. I enjoy collaborating with design, marketing, and product teams to ensure brand consistency and meaningful audience touchpoints, and I’m excited to bring data-driven ideas and creative storytelling to new opportunities.

Andini Putri Wijaya

Social Media Manager, Content Creator, Copywriter, +1

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Hi, I’m Andini Putri Wijaya, a Strategic Communication student at Multimedia Nusantara University with hands-on experience building and managing social media for brands. I currently work as a Social Media Specialist at Double S Creative Agency, where I help craft content briefs, produce short-form videos, and streamline posting workflows to boost efficiency and engagement. I’m passionate about social media marketing, branding, and digital storytelling. I enjoy collaborating with design, marketing, and product teams to ensure brand consistency and meaningful audience touchpoints, and I’m excited to bring data-driven ideas and creative storytelling to new opportunities.…Hi, I’m Andini Putri Wijaya, a Strategic Communication student at Multimedia Nusantara University with hands-on experience building and managing social media for brands. I currently work as a Social Media Specialist at Double S Creative Agency, where I help craft content briefs, produce short-form videos, and streamline posting workflows to boost efficiency and engagement. I’m passionate about social media marketing, branding, and digital storytelling. I enjoy collaborating with design, marketing, and product teams to ensure brand consistency and meaningful audience touchpoints, and I’m excited to bring data-driven ideas and creative storytelling to new opportunities.

Available to hire

Hi, I’m Andini Putri Wijaya, a Strategic Communication student at Multimedia Nusantara University with hands-on experience building and managing social media for brands. I currently work as a Social Media Specialist at Double S Creative Agency, where I help craft content briefs, produce short-form videos, and streamline posting workflows to boost efficiency and engagement.

I’m passionate about social media marketing, branding, and digital storytelling. I enjoy collaborating with design, marketing, and product teams to ensure brand consistency and meaningful audience touchpoints, and I’m excited to bring data-driven ideas and creative storytelling to new opportunities.

Skills

Copywriting

Canva

CapCut

Experience Level

Copywriting

Expert

Canva

Expert

CapCut

Expert

Work Experience

Social Media Specialist at Double S Creative Agency

February 1, 2024 - March 1, 2025

Developed content briefs and feed briefs for designers and editors, streamlining the creative workflow and improving production efficiency by 25%. Produced short-form video content (Reels/TikTok) from ideation to execution, contributing to a 30% increase in average views and higher audience retention. Managed captions, hashtags, and posting schedules across platforms, resulting in a 20% improvement in posting consistency and audience engagement. Conducted trend and competitor research to identify new content opportunities, helping boost content relevance and increasing reach by 15%. Collaborated with cross-functional teams to align content direction with brand strategy, improving brand consistency by 20%. Supported the management of the social media content calendar, ensuring timely execution of campaigns and reducing content delays by 30%.

Social Media Marketing at Ofrim

January 1, 2025 - November 1, 2025

Built Ofrim’s social media profile from scratch, developing its brand voice, visual direction, and initial content pillars, resulting in the account reaching 1,000+ early followers organically. Created Ofrim’s first content brief and feed brief structure, streamlining content development and improving creative workflow efficiency by 30%. Developed and produced Ofrim’s initial Reels/TikTok content, increasing early engagement levels by 25% through storytelling-driven videos. Conducted foundational trend and competitor research to establish relevant content themes, helping boost first-month reach by 20%. Supported the launch of Ofrim’s first campaign by preparing content concepts, captions, and posting strategies, helping increase overall engagement during the launch period.

Content Creator Intern at PT Gumindo Bogamanis (Kuaci Rebo)

May 1, 2025 - August 1, 2025

Assisted in developing social media content concepts for FMCG products, ensuring each idea aligned with the brand’s identity and target audience. Created content briefs and feed briefs to guide designers and production teams, enabling faster and more consistent content output. Managed captions, hashtags, and posting schedules across platforms, resulting in a 20% improvement in posting consistency and audience engagement. Produced short-form video content (Reels/TikTok) showcasing product usage, packaging, and lifestyle themes, contributing to higher early engagement. Conducted food & snack trend research to identify relevant content angles, strengthening content relevance for consumers in the FMCG market. Managed caption writing, hashtag strategy, and content scheduling to maintain consistent posting frequency across social media platforms. Supported the execution of seasonal campaigns by preparing visual concepts, product-focused scripts, and creative directions.