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I am a performance-driven digital marketing professional set to graduate from LSU in May 2026. I specialize in paid media, content strategy, and audience targeting, and I build full-funnel campaigns that maximize ROAS and minimize CPA.\n\nEntrepreneurial and data-driven, I’ve grown brands from the ground up—most notably as the Founder & Marketing Director of RG Apparel—through creative testing, KPI analysis, and cross-channel collaboration. My experience spans paid search, social advertising, email marketing, and content creation, always with a focus on measurable revenue growth.…I am a performance-driven digital marketing professional set to graduate from LSU in May 2026. I specialize in paid media, content strategy, and audience targeting, and I build full-funnel campaigns that maximize ROAS and minimize CPA.\n\nEntrepreneurial and data-driven, I’ve grown brands from the ground up—most notably as the Founder & Marketing Director of RG Apparel—through creative testing, KPI analysis, and cross-channel collaboration. My experience spans paid search, social advertising, email marketing, and content creation, always with a focus on measurable revenue growth.

Roque Gonzalez

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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I am a performance-driven digital marketing professional set to graduate from LSU in May 2026. I specialize in paid media, content strategy, and audience targeting, and I build full-funnel campaigns that maximize ROAS and minimize CPA.\n\nEntrepreneurial and data-driven, I’ve grown brands from the ground up—most notably as the Founder & Marketing Director of RG Apparel—through creative testing, KPI analysis, and cross-channel collaboration. My experience spans paid search, social advertising, email marketing, and content creation, always with a focus on measurable revenue growth.…I am a performance-driven digital marketing professional set to graduate from LSU in May 2026. I specialize in paid media, content strategy, and audience targeting, and I build full-funnel campaigns that maximize ROAS and minimize CPA.\n\nEntrepreneurial and data-driven, I’ve grown brands from the ground up—most notably as the Founder & Marketing Director of RG Apparel—through creative testing, KPI analysis, and cross-channel collaboration. My experience spans paid search, social advertising, email marketing, and content creation, always with a focus on measurable revenue growth.

Available to hire

I am a performance-driven digital marketing professional set to graduate from LSU in May 2026. I specialize in paid media, content strategy, and audience targeting, and I build full-funnel campaigns that maximize ROAS and minimize CPA.\n\nEntrepreneurial and data-driven, I’ve grown brands from the ground up—most notably as the Founder & Marketing Director of RG Apparel—through creative testing, KPI analysis, and cross-channel collaboration. My experience spans paid search, social advertising, email marketing, and content creation, always with a focus on measurable revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Founder & Marketing Director at RG Apparel

January 1, 2024 - Present

Lead all digital marketing strategy and execution across Meta Ads, TikTok Ads, and Google Ads. Manage advertising budgets optimizing for ROAS and lowering CPA through audience segmentation and creative testing. Built full-funnel marketing systems (cold traffic, retargeting, conversion campaigns). Analyze KPIs including CTR, CPC, ROAS, CPA, and customer lifetime value to scale profitable campaigns.

Digital Marketing Intern at Red Stick Marketing Agency

January 1, 2025 - December 31, 2025

Assisted in managing paid media campaigns for local businesses in hospitality and retail sectors. Created weekly performance reports tracking conversions and cost efficiency metrics. Helped reduce CPA through A/B testing ad creatives and refining audience targeting.

Social Media Manager at LSU Student Organization

January 1, 2024 - December 31, 2025

Developed and executed monthly content calendars aligned with brand messaging. Increased engagement and reach through short-form video strategy and trend integration. Monitored analytics dashboards to improve impressions, engagement rate, and click-through performance.

Marketing & Promotions Assistant at Baton Rouge Event Promotions

January 1, 2023 - December 31, 2024

Supported marketing campaigns promoting live events and themed nightlife experiences. Assisted in executing student-targeted campaigns (18–30 demographic) to increase attendance and ticket sales. Coordinated social promotions and email blasts to drive measurable event turnout growth.