I'm Kate Cross, a brand and visual designer based in London with a hospitality background. I design identities that work in the real world, not just on mood boards, and I love solving problems with clear, practical visuals. I work directly with pubs, theatres, and cultural venues to own the full design process from first conversation to final delivery. The variety keeps my thinking fresh and makes me a more self-sufficient designer who can manage multiple projects and clients with confidence.

Kate Cross

I'm Kate Cross, a brand and visual designer based in London with a hospitality background. I design identities that work in the real world, not just on mood boards, and I love solving problems with clear, practical visuals. I work directly with pubs, theatres, and cultural venues to own the full design process from first conversation to final delivery. The variety keeps my thinking fresh and makes me a more self-sufficient designer who can manage multiple projects and clients with confidence.

Available to hire

I’m Kate Cross, a brand and visual designer based in London with a hospitality background. I design identities that work in the real world, not just on mood boards, and I love solving problems with clear, practical visuals.

I work directly with pubs, theatres, and cultural venues to own the full design process from first conversation to final delivery. The variety keeps my thinking fresh and makes me a more self-sufficient designer who can manage multiple projects and clients with confidence.

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Language

English
Fluent

Work Experience

Self-employed Designer & Illustrator at Independent
January 1, 2026 - Present
Self-employed designer and illustrator working with pubs, restaurants, and cultural venues; branding, menus, print, social, and everything in between.
Brand & Visual Designer at Aura Creative
November 1, 2023 - January 1, 2026
Brand & visual design with a hospitality background; front-of-house and behind-the-bar experience shaping design. Responsible for brand identity, website, and internal materials.
Junior Midweight Designer at Keplin Group
February 1, 2023 - November 1, 2023
Led visual rollout and packaging design for clients; contributed to maintaining quality across multiple projects and tight deadlines.
Designer & Digital Marketing Assistant at London Cask Traders
September 1, 2022 - February 1, 2023
Designed Amazon listings and packaging; collaborated with product development to ensure packaging felt fresh and functional; high-volume output.
Social Media Designer at Honesty Group
April 1, 2022 - September 1, 2022
Social content, promotional graphics, and illustration that captured the brand’s artisanal character; photography and visual assets that told the brand story authentically.
Portrait Artist / Illustrator at Self-employed
January 1, 2017 - December 31, 2025
Clients around the world, logos, brand identities, bespoke illustration.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Consumer Goods