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I'm Kate Cross, a brand and visual designer based in London with a hospitality background. I design identities that work in the real world, not just on mood boards, and I love solving problems with clear, practical visuals. I work directly with pubs, theatres, and cultural venues to own the full design process from first conversation to final delivery. The variety keeps my thinking fresh and makes me a more self-sufficient designer who can manage multiple projects and clients with confidence.…I'm Kate Cross, a brand and visual designer based in London with a hospitality background. I design identities that work in the real world, not just on mood boards, and I love solving problems with clear, practical visuals. I work directly with pubs, theatres, and cultural venues to own the full design process from first conversation to final delivery. The variety keeps my thinking fresh and makes me a more self-sufficient designer who can manage multiple projects and clients with confidence.

Kate Cross

Designer, Brand Designer, Illustrator, +2

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I'm Kate Cross, a brand and visual designer based in London with a hospitality background. I design identities that work in the real world, not just on mood boards, and I love solving problems with clear, practical visuals. I work directly with pubs, theatres, and cultural venues to own the full design process from first conversation to final delivery. The variety keeps my thinking fresh and makes me a more self-sufficient designer who can manage multiple projects and clients with confidence.…I'm Kate Cross, a brand and visual designer based in London with a hospitality background. I design identities that work in the real world, not just on mood boards, and I love solving problems with clear, practical visuals. I work directly with pubs, theatres, and cultural venues to own the full design process from first conversation to final delivery. The variety keeps my thinking fresh and makes me a more self-sufficient designer who can manage multiple projects and clients with confidence.

Available to hire

I’m Kate Cross, a brand and visual designer based in London with a hospitality background. I design identities that work in the real world, not just on mood boards, and I love solving problems with clear, practical visuals.

I work directly with pubs, theatres, and cultural venues to own the full design process from first conversation to final delivery. The variety keeps my thinking fresh and makes me a more self-sufficient designer who can manage multiple projects and clients with confidence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Self-employed Designer & Illustrator at Independent

January 1, 2026 - Present

Self-employed designer and illustrator working with pubs, restaurants, and cultural venues; branding, menus, print, social, and everything in between.

Brand & Visual Designer at Aura Creative

November 1, 2023 - January 1, 2026

Brand & visual design with a hospitality background; front-of-house and behind-the-bar experience shaping design. Responsible for brand identity, website, and internal materials.

Junior Midweight Designer at Keplin Group

February 1, 2023 - November 1, 2023

Led visual rollout and packaging design for clients; contributed to maintaining quality across multiple projects and tight deadlines.

Designer & Digital Marketing Assistant at London Cask Traders

September 1, 2022 - February 1, 2023

Designed Amazon listings and packaging; collaborated with product development to ensure packaging felt fresh and functional; high-volume output.

Social Media Designer at Honesty Group

April 1, 2022 - September 1, 2022

Social content, promotional graphics, and illustration that captured the brand’s artisanal character; photography and visual assets that told the brand story authentically.

Portrait Artist / Illustrator at Self-employed

January 1, 2017 - December 31, 2025

Clients around the world, logos, brand identities, bespoke illustration.