I am a Master of Business Psychology specializing in brand strategy and social media marketing. I am passionate about leveraging insights into human behavior to design and launch impactful digital campaigns. I bring proven experience combining strong communication, strategic creativity and analytical thinking in fast-paced digital marketing environments, thriving in cross-functional teams to deliver creative, data-driven outcomes.

Atiya Hanifa M

I am a Master of Business Psychology specializing in brand strategy and social media marketing. I am passionate about leveraging insights into human behavior to design and launch impactful digital campaigns. I bring proven experience combining strong communication, strategic creativity and analytical thinking in fast-paced digital marketing environments, thriving in cross-functional teams to deliver creative, data-driven outcomes.

Available to hire

I am a Master of Business Psychology specializing in brand strategy and social media marketing. I am passionate about leveraging insights into human behavior to design and launch impactful digital campaigns.

I bring proven experience combining strong communication, strategic creativity and analytical thinking in fast-paced digital marketing environments, thriving in cross-functional teams to deliver creative, data-driven outcomes.

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Language

English
Advanced

Work Experience

Social Media Coordinator at Mahari Academy
July 1, 2025 - December 31, 2025
Formulated and executed Instagram posts to promote Mahari Academy's programs. Supported brand messaging for an organization that provides early childhood education training for teachers and related stakeholders.
Intern - Social Media Marketing & Campaign at Amity Health, Perth
February 1, 2026 - May 31, 2026
Designed data-driven digital content and campaign assets using Canva and Microsoft Office software, aligning visuals to storytelling with organizational brand guidelines to boost community awareness. Executed targeted visuals storytelling strategies that increased brand recognition and stakeholder engagement.
Participant - Digital Marketing Project at Practera, Perth
July 11, 2025 - July 22, 2025
Participated in a Digital Marketing Project for a real client, assisting in planning and execution of a digital marketing strategy.
Counselor & Guidance at Panti Asuhan Puteri Aisyiyah Benua Any ar
September 1, 2017 - September 1, 2018
Guided children at the orphanage to improve emotional self-regulation, behavioral control, and personal development. Successfully supported long-term behavioral growth and emotional resilience over a one-year period.

Education

Master of Business Psychology at The University of Western Australia
July 1, 2024 - June 14, 2026
Bachelor of Psychology (with Honours) at State Islamic University Antasari
July 1, 2017 - August 1, 2021

Qualifications

LinkedIn Learning: Marketing Research Audience Segmentation
January 1, 2026 - June 14, 2026
LinkedIn Learning: Marketing Copywriting for Social Media
January 1, 2026 - June 14, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail