I'm a passionate Performance Marketing Specialist focusing on iGaming user acquisition and multi-GEO campaign testing. With experience spanning across various international markets, I love adapting campaigns to cater to different player behaviors and creative trends. I enjoy leveraging AI tools to optimize workflows and enhance campaign performance. In my current role, I manage diverse iGaming campaigns while collaborating with teams across design and product to craft effective strategies. My journey has equipped me with valuable skills in performance analytics and user engagement, which I continuously strive to enhance. I'm excited to connect with fellow marketers and share insights!

Sara Esam

I'm a passionate Performance Marketing Specialist focusing on iGaming user acquisition and multi-GEO campaign testing. With experience spanning across various international markets, I love adapting campaigns to cater to different player behaviors and creative trends. I enjoy leveraging AI tools to optimize workflows and enhance campaign performance. In my current role, I manage diverse iGaming campaigns while collaborating with teams across design and product to craft effective strategies. My journey has equipped me with valuable skills in performance analytics and user engagement, which I continuously strive to enhance. I'm excited to connect with fellow marketers and share insights!

Available to hire

I’m a passionate Performance Marketing Specialist focusing on iGaming user acquisition and multi-GEO campaign testing. With experience spanning across various international markets, I love adapting campaigns to cater to different player behaviors and creative trends. I enjoy leveraging AI tools to optimize workflows and enhance campaign performance.

In my current role, I manage diverse iGaming campaigns while collaborating with teams across design and product to craft effective strategies. My journey has equipped me with valuable skills in performance analytics and user engagement, which I continuously strive to enhance. I’m excited to connect with fellow marketers and share insights!

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Language

Arabic
Fluent
English
Advanced
German
Intermediate

Work Experience

Performance Marketing Specialist / Media Buyer at Exa Gaming
January 1, 2023 - Present
Manage iGaming campaigns across 36 international GEOs, utilizing various ad types and traffic sources. Build and test campaign structures focusing on user acquisition and performance metrics. Collaborate with design and management teams to optimize campaign results.
Digital Marketing Assistant / Marketing Operations at Seyran Digital Technology
January 1, 2021 - January 1, 2023
Supported digital marketing campaigns for online gaming projects. Assisted in market research, content preparation, and campaign localization while tracking performance metrics.

Education

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Qualifications

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Industry Experience

Gaming, Media & Entertainment

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