Available to hire
Hi there! I’m Sonia Mukhtar, a results‑driven SEO Specialist and Content Strategist with 10+ years of hands‑on experience in organic search optimization, technical SEO, keyword research, and content strategy. I’ve ranked websites on Google Page 1, including carlanisa.com (Malaysia), and I actively manage two live niche sites—ragdolllife.com and venusflytrap.com—demonstrating end‑to‑end SEO execution from setup to growth.
I excel in on‑page and off‑page SEO, Core Web Vitals, mobile‑first design, and data‑driven content planning. I enjoy bridging academic and real‑world digital skills by teaching IT, digital marketing, and online business tools, while delivering integrated social media and content strategies for international clients.
Experience Level
Language
English
Fluent
Urdu
Fluent
Work Experience
Freelance SEO Specialist & Digital Consultant at Self-Employed
January 1, 2020 - PresentProvide freelance SEO and digital consulting for international clients. Specialize in on-page and off-page SEO, keyword research and strategy, technical SEO audits (crawlability, site speed, metadata, internal linking, backlinks), Google Search Console and GA4 analysis, and content optimization. Built and actively manage niche blogs (e.g., ragdolllife.com, Venus Flytrap) and launched new authority site with mobile-first design, schema markup, and content architecture. Implemented Shopify SEO setups, optimized URLs and metadata, and improved page speed. Delivered integrated social media and SEO content strategies to boost visibility and conversions for multiple clients.
IT Skills Trainer at Government Sector – Pakistan
August 1, 2014 - June 1, 2025Delivered IT skills training to 200+ students annually across government programs. Curriculum covered computer applications, internet marketing, and digital tools; introduced SEO, keyword research, and Google Analytics fundamentals. Bridged academic learning with real-world digital skills, guiding students on WordPress, social media platforms, and online business tools, achieving high student success rates (~95%).
Freelance SEO Specialist & Digital Consultant at Self-Employed (Remote — International Clients)
January 1, 2020 - PresentIndependent SEO consultant delivering end-to-end, results-driven search optimization for e-commerce and content sites. Led on-page and off-page SEO strategies, keyword research, and content planning; built and managed SEO workflows, including content clustering, internal linking, and meta data optimization. Implemented Shopify/WordPress SEO-ready URL structures and integrated social media strategy with SEO. Successfully grew organic visibility for multiple client sites, including targeted keyword ranking improvements and backlink profiles. Managed Amazon dropship listings with SEO-optimized product descriptions and content. Delivered integrated content strategies to boost organic discovery and user engagement across client projects. Work featured client sites such as carlanisa.com and ragdolllife.com, with ongoing optimization and growth initiatives.
IT Skills Instructor at Government Sector – Pakistan
August 1, 2014 - June 1, 2025Delivered IT skills training to 200+ students annually, covering computer applications, internet marketing, and digital tools. Introduced SEO, keyword research, and Google Analytics fundamentals into the curriculum, bridging academic instruction with real-world digital skills. Guided students on WordPress, social media platforms, and online business tools, achieving a 95%+ student success rate while also independently managing freelance SEO projects.
Freelance SEO Specialist & Digital Consultant at Self-employed / Remote International Clients
January 1, 2020 - PresentDelivered on-page and off-page SEO, keyword research, and content strategy for international clients; built and actively managed two live niche sites ragdolllife.com and venusflytrap.com, demonstrating hands‑on growth from scratch; ranked targeted keywords on Google Page 1 and executed full SEO workflows including content planning, technical optimization, and performance tracking.
IT & Digital Skills Instructor at Government Sector – Pakistan
August 1, 2014 - June 1, 2025Delivered IT skills training to 200+ students annually; introduced SEO, keyword research, and Google Analytics fundamentals into the curriculum; taught WordPress, social media platforms, and online business tools; achieved a 95%+ student pass rate; maintained up-to-date lesson plans aligned with industry trends in digital marketing and SEO best practices.
Education
MPhil in Computer Science at NCBE Lahore
January 1, 2018 - January 1, 2018Master’s in Information Technology at University of Punjab
January 1, 2014 - January 1, 2014B Sc – Mathematics A, Mathematics B & Computer Science at University of Punjab
January 1, 2012 - January 1, 2012B.Ed at Allama Iqbal Open University
January 1, 2014 - January 1, 2014MPhil in Computer Science at NCBE Lahore
January 11, 2030 - January 1, 2018MIT – Master’s in Information Technology at University of Punjab
January 11, 2030 - January 1, 2014BSc – Mathematics A, Mathematics B & Computer Science at University of Punjab
January 11, 2030 - January 1, 2012B.Ed at Allama Iqbal Open University
January 11, 2030 - January 1, 2014MPhil in Computer Science at NCBE Lahore
January 11, 2030 - January 1, 2018Master of Information Technology at University of Punjab
January 11, 2030 - January 1, 2014BSc – Mathematics A, Mathematics B & Computer Science at University of Punjab
January 11, 2030 - January 1, 2012B.Ed at Allama Iqbal Open University
January 11, 2030 - January 1, 2014Qualifications
Google Analytics Fundamentals
January 11, 2030 - June 14, 2026SEO Fundamentals Certification
January 11, 2030 - June 14, 2026WordPress & Shopify Advanced Course
January 11, 2030 - June 14, 20261-Year Diploma in Social Media Marketing
January 11, 2030 - June 14, 2026Google Analytics
January 11, 2030 - June 14, 2026SEO Fundamentals Certification
January 11, 2030 - June 14, 2026WordPress & Shopify Advanced Course
January 11, 2030 - June 14, 2026Google Analytics Certification
January 11, 2030 - June 14, 2026SEO Fundamentals Certification
January 11, 2030 - June 14, 2026WordPress & Shopify Advanced Course
January 11, 2030 - June 14, 20261-Year Diploma in Social Media Marketing
January 11, 2030 - June 14, 2026Industry Experience
Education, Government, Software & Internet, Professional Services, Retail, Media & Entertainment
I do many small projects of SEO for local clients.
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