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I'm a Senior Graphic Designer with 6+ years of experience specializing in campaign art direction, visual storytelling, and brand design across SEA markets. I work end-to-end from concept to execution, partnering with marketing and regional teams to translate brand narratives into visuals that connect with audiences. I've led cross-functional teams, steered regional campaigns like SHEIN Summer Pop-up and SHEIN x F1 Pop-up, and produced short-form video content to support launches across platforms. I love building scalable design templates and localizing global guidelines for regional impact.…I'm a Senior Graphic Designer with 6+ years of experience specializing in campaign art direction, visual storytelling, and brand design across SEA markets. I work end-to-end from concept to execution, partnering with marketing and regional teams to translate brand narratives into visuals that connect with audiences. I've led cross-functional teams, steered regional campaigns like SHEIN Summer Pop-up and SHEIN x F1 Pop-up, and produced short-form video content to support launches across platforms. I love building scalable design templates and localizing global guidelines for regional impact.

Chong Shi Hui Perry

Graphic Designer, Designer, Art Director, +2

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I'm a Senior Graphic Designer with 6+ years of experience specializing in campaign art direction, visual storytelling, and brand design across SEA markets. I work end-to-end from concept to execution, partnering with marketing and regional teams to translate brand narratives into visuals that connect with audiences. I've led cross-functional teams, steered regional campaigns like SHEIN Summer Pop-up and SHEIN x F1 Pop-up, and produced short-form video content to support launches across platforms. I love building scalable design templates and localizing global guidelines for regional impact.…I'm a Senior Graphic Designer with 6+ years of experience specializing in campaign art direction, visual storytelling, and brand design across SEA markets. I work end-to-end from concept to execution, partnering with marketing and regional teams to translate brand narratives into visuals that connect with audiences. I've led cross-functional teams, steered regional campaigns like SHEIN Summer Pop-up and SHEIN x F1 Pop-up, and produced short-form video content to support launches across platforms. I love building scalable design templates and localizing global guidelines for regional impact.

Available to hire

I’m a Senior Graphic Designer with 6+ years of experience specializing in campaign art direction, visual storytelling, and brand design across SEA markets. I work end-to-end from concept to execution, partnering with marketing and regional teams to translate brand narratives into visuals that connect with audiences.

I’ve led cross-functional teams, steered regional campaigns like SHEIN Summer Pop-up and SHEIN x F1 Pop-up, and produced short-form video content to support launches across platforms. I love building scalable design templates and localizing global guidelines for regional impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Language

English

Fluent

Work Experience

Senior Graphic Designer at SHEIN

June 1, 2021 - Present

Led creative direction and end-to-end execution for regional campaigns including Double Date e-commerce sales, producing assets across 2-3 SEA markets simultaneously. Managed 6+ designers and project timelines; directed visual concepts for SHEIN Summer Pop-up (2023) and SHEIN x F1 Pop-up (2024); partnered with cross-functional teams to translate brand narratives into high-impact visuals; produced short-form video and animated social content for campaign launches across platforms.

Junior Graphic Designer at SHEIN

January 1, 2021 - January 1, 2023

Executed campaign visuals and marketing assets for Double Date e-commerce sales and pop-up events across SEA markets. Adapted global brand guidelines into localised assets, ensuring regional relevance while maintaining brand consistency. Built scalable design templates to streamline asset production across multiple markets.

Freelance Graphic & Web Designer at Self-Employed

October 1, 2020 - June 1, 2025

Delivered end-to-end design solutions across branding, web, and marketing for lifestyle, corporate, and tech clients. Designed digital and print assets, including website banners, product-focused visuals, campaign creatives, and packaging. Managed multiple projects simultaneously, ensuring timely delivery and effective client outcomes.

Graphic Designer at Child Ed Co Pte Ltd

May 1, 2018 - April 30, 2019

Designed layouts for children’s publications and educational materials. Created illustrations and collaborated with UI/UX designers on an educational app to support interactive learning experiences.