At Keyton, I plan, film and edit short-form video content designed for social-first platforms, with a strong focus on Reels-style storytelling that drives engagement and brand affinity. I manage and execute against a monthly content calendar, ensuring consistency across channels while adapting quickly to trends and performance insights. A key part of my role is growing and nurturing our social community. I actively manage comments and DMs, build relationships with creators, and ensure our brand voice resonates authentically with our audience. This hands-on approach has helped strengthen engagement and build a loyal, interactive community around our content. I’ve also been involved in planning and supporting in-person activations, collaborating with teams to bring campaigns to life and ensuring a seamless experience both on-ground and across digital touchpoints. I enjoy the fast-paced nature of events and am comfortable with travel when needed. In addition, I work closely with email marketing, supporting campaign builds and content within platforms like Kentico, Hubspot and Mailchimp and using performance data to refine future communications. I regularly collaborate with senior stakeholders to contribute to campaign strategy and report on content performance, ensuring our work is both creative and results-driven. I would love to bring my experience in social storytelling and audience engagement to help grow the brand further.

Nagma Hasan

At Keyton, I plan, film and edit short-form video content designed for social-first platforms, with a strong focus on Reels-style storytelling that drives engagement and brand affinity. I manage and execute against a monthly content calendar, ensuring consistency across channels while adapting quickly to trends and performance insights. A key part of my role is growing and nurturing our social community. I actively manage comments and DMs, build relationships with creators, and ensure our brand voice resonates authentically with our audience. This hands-on approach has helped strengthen engagement and build a loyal, interactive community around our content. I’ve also been involved in planning and supporting in-person activations, collaborating with teams to bring campaigns to life and ensuring a seamless experience both on-ground and across digital touchpoints. I enjoy the fast-paced nature of events and am comfortable with travel when needed. In addition, I work closely with email marketing, supporting campaign builds and content within platforms like Kentico, Hubspot and Mailchimp and using performance data to refine future communications. I regularly collaborate with senior stakeholders to contribute to campaign strategy and report on content performance, ensuring our work is both creative and results-driven. I would love to bring my experience in social storytelling and audience engagement to help grow the brand further.

Available to hire

At Keyton, I plan, film and edit short-form video content designed for social-first platforms, with a strong focus on Reels-style storytelling that drives engagement and brand affinity. I manage and execute against a monthly content calendar, ensuring consistency across channels while adapting quickly to trends and performance insights.

A key part of my role is growing and nurturing our social community. I actively manage comments and DMs, build relationships with creators, and ensure our brand voice resonates authentically with our audience. This hands-on approach has helped strengthen engagement and build a loyal, interactive community around our content.

I’ve also been involved in planning and supporting in-person activations, collaborating with teams to bring campaigns to life and ensuring a seamless experience both on-ground and across digital touchpoints. I enjoy the fast-paced nature of events and am comfortable with travel when needed.

In addition, I work closely with email marketing, supporting campaign builds and content within platforms like Kentico, Hubspot and Mailchimp and using performance data to refine future communications. I regularly collaborate with senior stakeholders to contribute to campaign strategy and report on content performance, ensuring our work is both creative and results-driven.

I would love to bring my experience in social storytelling and audience engagement to help grow the brand further.

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Language

English
Fluent

Work Experience

Content Marketing Executive and Social Media Manager at Keyton
July 1, 2023 - Present
Lead the planning and execution of social-first content aligned to the national content strategy, driving engagement, brand awareness and business outcomes across owned channels. Manage end-to-end social media operations across Facebook, Instagram and YouTube, including content creation, filming, editing short-form videos, scheduling, publishing, community management and performance optimisation. Build customer email journeys and eDMs to drive engagement and generate leads. Source authentic resident stories through field visits, producing multi-format content (video, posts, blogs, photography) with a consistent empathetic brand voice. Monitor performance via Meta Business Suite and Google Analytics, providing actionable recommendations to optimise reach and conversions. Collaborate with Marketing, Sales, Development, Resident Operations and regional teams; manage risk and crisis communications with Corporate Affairs; maintain governance through CMS and DAM platforms (Kentico, Bynder).
Marketing and Content Specialist at Signature Floors
March 1, 2022 - June 1, 2023
Developed and executed content and social media strategies to connect with audiences, driving brand awareness, acquisition, retention, and loyalty. Curated and amplified high-quality content across channels, ensuring on-brand tone and style.
Marketing Design & Content Writer at Prolong Lash
September 1, 2021 - February 1, 2022
Led content development, planning, copy-editing and SEO-focused writing for websites and blogs across multiple markets (Australia, US, UK). Planned and executed marketing campaigns, created and scheduled engaging social posts (including video scripts and shoots), and produced KPI reports. Coordinated with external stakeholders, and implemented content optimisations to drive traffic and engagement.
Marketing Coordinator at Frontier Institute of Technology
October 1, 2019 - July 1, 2021
Coordinated marketing activities, created content and campaigns, supported events and communications, and collaborated with faculty and staff to align marketing with institutional priorities.
Marketing Consultant at Newlands Community Centre / Moreland City Council
January 1, 2017 - January 1, 2019
Provided marketing strategy and communications support for community programs, driving outreach and engagement.

Education

Diploma in Social Media at Rose Training Institute
January 1, 2018 - January 1, 2019
Master’s Degree at Bangalore University
January 1, 2005 - January 1, 2007
Bachelor’s Degree at Bangalore University
January 1, 2002 - January 1, 2005

Qualifications

Diploma in Social Media
January 1, 2018 - January 1, 2019

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Other