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I'm Trishna Mulani, a marketing and communications leader specializing in driving brand growth and audience engagement across retail, hospitality, entertainment, and lifestyle sectors in the Middle East and UK. I have a proven track record designing and delivering integrated marketing campaigns, high-profile events, PR strategies, and stakeholder relations for global brands and government partnerships, while shaping culturally relevant brand narratives.\n\nI excel at leading cross-functional teams, combining data-driven insights with creative marketing to achieve measurable commercial growth. My work spans mall marketing, tenant relations, partnerships, and large-scale activations, with a focus on elevating brand visibility, community engagement, and revenue opportunities.…I'm Trishna Mulani, a marketing and communications leader specializing in driving brand growth and audience engagement across retail, hospitality, entertainment, and lifestyle sectors in the Middle East and UK. I have a proven track record designing and delivering integrated marketing campaigns, high-profile events, PR strategies, and stakeholder relations for global brands and government partnerships, while shaping culturally relevant brand narratives.\n\nI excel at leading cross-functional teams, combining data-driven insights with creative marketing to achieve measurable commercial growth. My work spans mall marketing, tenant relations, partnerships, and large-scale activations, with a focus on elevating brand visibility, community engagement, and revenue opportunities.

Trishna Mulani

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +2

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I'm Trishna Mulani, a marketing and communications leader specializing in driving brand growth and audience engagement across retail, hospitality, entertainment, and lifestyle sectors in the Middle East and UK. I have a proven track record designing and delivering integrated marketing campaigns, high-profile events, PR strategies, and stakeholder relations for global brands and government partnerships, while shaping culturally relevant brand narratives.\n\nI excel at leading cross-functional teams, combining data-driven insights with creative marketing to achieve measurable commercial growth. My work spans mall marketing, tenant relations, partnerships, and large-scale activations, with a focus on elevating brand visibility, community engagement, and revenue opportunities.…I'm Trishna Mulani, a marketing and communications leader specializing in driving brand growth and audience engagement across retail, hospitality, entertainment, and lifestyle sectors in the Middle East and UK. I have a proven track record designing and delivering integrated marketing campaigns, high-profile events, PR strategies, and stakeholder relations for global brands and government partnerships, while shaping culturally relevant brand narratives.\n\nI excel at leading cross-functional teams, combining data-driven insights with creative marketing to achieve measurable commercial growth. My work spans mall marketing, tenant relations, partnerships, and large-scale activations, with a focus on elevating brand visibility, community engagement, and revenue opportunities.

Available to hire

I’m Trishna Mulani, a marketing and communications leader specializing in driving brand growth and audience engagement across retail, hospitality, entertainment, and lifestyle sectors in the Middle East and UK. I have a proven track record designing and delivering integrated marketing campaigns, high-profile events, PR strategies, and stakeholder relations for global brands and government partnerships, while shaping culturally relevant brand narratives.\n\nI excel at leading cross-functional teams, combining data-driven insights with creative marketing to achieve measurable commercial growth. My work spans mall marketing, tenant relations, partnerships, and large-scale activations, with a focus on elevating brand visibility, community engagement, and revenue opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Hindi

Fluent

Arabic

Beginner

Work Experience

Freelance PR & Event Coordinator at Media Hive

January 1, 2024 - Present

Managed vendor sourcing, negotiations, logistics, and on-ground execution for red carpets, film premieres, album launches, and exclusive industry activations in the UAE and UK. Organized an exclusive listening party in London for Ed Sheeran’s EP launch, hosting 50+ press, influencers, tastemakers, and industry guests. Collaborated with creative teams to deliver culturally relevant, high-impact experiences and supported artist campaigns through media outreach, influencer engagement, and guest experience management.

Head of Marketing & Tenant Relations at Prudential Properties/Juffair Square Mall, Bahrain

March 1, 2021 - Present

Drove a 22% increase in mall traffic through consistent brand messaging across marketing channels. Implemented a data-centric approach to analyze tenant performance and optimize budget allocation for influencer partnerships, community outreach, events, and digital advertising. Led cross-departmental teams to execute comprehensive communications plans, managed vendor and client relationships, and secured strategic brand alliances with entities including the Ministry of Tourism, Al Dana Amphitheatre, Audi, and MG Motors. Supported large-scale campaigns for 25+ brands and nurtured relationships with tenants, local media, and influencers to maximize brand visibility.

Marketing & Communications Manager at Platform 4

February 1, 2017 - February 1, 2020

Managed Al Islami Kids' online gaming platform content delivery and user engagement. Built relationships with hospitality clients (e.g., Hilton Ras Al Khaimah, Four Seasons Dubai), led a creative marketing team, and supported event production, licensing, and branding for Dubai Food Festival and Beach Canteen. Coordinated live streaming of cooking sessions with 12 chefs, delivering health and nutrition content and securing media coverage across the UAE. Oversaw marketing and PR campaigns aligned with client objectives and identified emerging market trends to expand reach. Organized CSR initiatives, including Ramadan food drives and gifting, boosting community engagement and brand reputation.

Social Media Specialist/Junior Writer at Turret Media

September 1, 2014 - February 1, 2017

Increased Taste of Dubai attendance by over 27,000 visitors through targeted online campaigns, brand partnerships, and radio advertising. Coordinated digital marketing efforts for Dubai Week magazine, expanded social media reach, and grew registered users. Produced editorial content and managed social platforms and website updates, while overseeing video production—from concept to talent selection and licensing. Conducted interviews with celebrities and collaborated with PR agencies to feature clients’ work in line with audience demographics.