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I'm Michael W. Nadala, a results-driven PPC specialist with 5+ years of hands-on paid search and social advertising experience, backed by 25+ years in advertising, sales, and marketing. I have led campaigns across the US, Australia, and other international markets, managing 40+ client accounts simultaneously across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads to maximize ROI and reduce cost-per-acquisition. I aim to consistently optimize performance and deliver measurable value for clients. I'm adept at building scalable processes, fostering cross-functional collaboration, and adapting quickly to evolving ad platforms and AI-driven tools. I stay focused on driving growth through data-driven optimization and a customer-first approach.…I'm Michael W. Nadala, a results-driven PPC specialist with 5+ years of hands-on paid search and social advertising experience, backed by 25+ years in advertising, sales, and marketing. I have led campaigns across the US, Australia, and other international markets, managing 40+ client accounts simultaneously across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads to maximize ROI and reduce cost-per-acquisition. I aim to consistently optimize performance and deliver measurable value for clients. I'm adept at building scalable processes, fostering cross-functional collaboration, and adapting quickly to evolving ad platforms and AI-driven tools. I stay focused on driving growth through data-driven optimization and a customer-first approach.

Michael W. Nadala

PPC Manager, Digital Marketer, Marketing Strategist, +2

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I'm Michael W. Nadala, a results-driven PPC specialist with 5+ years of hands-on paid search and social advertising experience, backed by 25+ years in advertising, sales, and marketing. I have led campaigns across the US, Australia, and other international markets, managing 40+ client accounts simultaneously across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads to maximize ROI and reduce cost-per-acquisition. I aim to consistently optimize performance and deliver measurable value for clients. I'm adept at building scalable processes, fostering cross-functional collaboration, and adapting quickly to evolving ad platforms and AI-driven tools. I stay focused on driving growth through data-driven optimization and a customer-first approach.…I'm Michael W. Nadala, a results-driven PPC specialist with 5+ years of hands-on paid search and social advertising experience, backed by 25+ years in advertising, sales, and marketing. I have led campaigns across the US, Australia, and other international markets, managing 40+ client accounts simultaneously across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads to maximize ROI and reduce cost-per-acquisition. I aim to consistently optimize performance and deliver measurable value for clients. I'm adept at building scalable processes, fostering cross-functional collaboration, and adapting quickly to evolving ad platforms and AI-driven tools. I stay focused on driving growth through data-driven optimization and a customer-first approach.

Available to hire

I’m Michael W. Nadala, a results-driven PPC specialist with 5+ years of hands-on paid search and social advertising experience, backed by 25+ years in advertising, sales, and marketing. I have led campaigns across the US, Australia, and other international markets, managing 40+ client accounts simultaneously across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads to maximize ROI and reduce cost-per-acquisition. I aim to consistently optimize performance and deliver measurable value for clients.

I’m adept at building scalable processes, fostering cross-functional collaboration, and adapting quickly to evolving ad platforms and AI-driven tools. I stay focused on driving growth through data-driven optimization and a customer-first approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Pay-Per-Click Analyst at Hybryd / Ajile Media

January 1, 2024 - Present

Remote US-based digital marketing agency specializing in SEO, PPC, conversion optimization, and reputation management. Managed and optimized 40+ client accounts across Google Ads, Microsoft/Bing Ads, Meta Ads, Yelp Ads, and Google's Local Services Ads (LSA). Targeted American market segments with precision audience and geo-targeting strategies. Monitored campaign performance via HubSpot, CallRail, and Wrike; implemented data-driven optimizations to improve ROI. Completed Microsoft Advertising Search Learning Path and SEMrush certifications, applying new strategies directly to active accounts.

Paid Ads Manager at Buddle / KISS Agency

January 1, 2023 - January 1, 2024

Boutique branding and marketing agency serving premium Australian clients. Planned, created, monitored, analyzed, optimized, and reported on PPC campaigns across Google, Meta, and LinkedIn Ads for the Australian market. Built the agency's Paid Ads workflow documentation and processes from scratch, establishing structure for the entire paid media division. Managed high-profile accounts including Mercedes-Benz, Land Rover, INEOS, Volvo, Cronulla RSL and 818 / Stoli spirits.

Pay-Per-Click Specialist at Reed Elsevier Philippines (RELX Group)

January 1, 2021 - January 1, 2023

Global leader in professional information solutions across science, medical, legal, and risk management sectors. Executed PPC campaigns for business units in Singapore, Vietnam, Austria, and Australia across multiple digital ad channels. Developed and formalized PPC team processes and guidelines — previously undocumented — improving team consistency and campaign quality. Handled multi-region account management, stakeholder relationship building, and business development across four international markets.

Google Campaign Specialist / Google Advertising Specialist at TTEC (Teletech) Philippines

January 1, 2020 - January 1, 2021

Global customer experience company supporting Google Ads North America clients. Helped Google Ads North America clients optimize campaigns for improved performance and reduced spend waste. Rapidly advanced from Advertising Specialist to Campaign Specialist role; earned Google Ads Search and Display Certifications.

Sales Manager – Philippines at MadeViral

January 1, 2019 - January 1, 2020

Promoted influencer marketing network to 15+ key corporate clients in the Philippines across gaming and tech sectors.

Digital Advertising Sales Manager at Summit Connect (Summit Media)

January 1, 2017 - January 1, 2019

Revived dormant accounts and onboarded 15+ new clients per month to the digital marketing agency's roster.

Advertising & Promotions Manager at Hotel Sogo

January 1, 2015 - January 1, 2017

Led campaign that drove a 12% increase in business sales, including the widely recognized 'Dahil Mahal Kita, Gusto Ko Sa Sogo Ka' marketing initiative.

Account Manager / Business Development Consultant at BusinessWorld Publishing Corporation

January 1, 2002 - January 1, 2013

Managed client accounts for non-traditional and print special features services for a leading Philippine business newspaper (117,000+ circulation).

Education

Master of Communication Management (units completed) at Polytechnic University of the Philippines

January 1, 2005 - January 1, 2007

Master of Science in Commerce – Marketing (units completed) at University of Santo Tomas, Graduate School

January 1, 1997 - January 1, 1998

Bachelor of Secondary Education at University of Santo Tomas

January 1, 1993 - January 1, 1997

Qualifications

Google Ads - Search Certification

January 1, 2020 - June 15, 2026

Google Ads - Display Certification

January 1, 2021 - June 15, 2026

Meta Ads – Business Manager, Delivery, Bid Strategies

January 1, 2021 - January 1, 2024

LinkedIn Ads - Full-Funnel, Brand Awareness, Lead Gen, ABM

January 1, 2023 - January 1, 2024

Microsoft Ads - Search Advertising Learning Path