I'm Chris Berridge, an AI-native senior product designer and former Head of Design at cxpartners, with 20+ years turning complex customer problems into useful, intelligent digital experiences that drive business impact. I blend hands-on craft with strategic leadership, guiding senior stakeholders, building and mentoring high-performing design teams, and delivering at scale across B2B, B2C, SaaS and public-sector programs. I thrive on turning ambiguity into clarity, partnering with product, engineering and marketing to ship impactful outcomes.…

Chris Berridge

I'm Chris Berridge, an AI-native senior product designer and former Head of Design at cxpartners, with 20+ years turning complex customer problems into useful, intelligent digital experiences that drive business impact. I blend hands-on craft with strategic leadership, guiding senior stakeholders, building and mentoring high-performing design teams, and delivering at scale across B2B, B2C, SaaS and public-sector programs. I thrive on turning ambiguity into clarity, partnering with product, engineering and marketing to ship impactful outcomes.…

Available to hire

I’m Chris Berridge, an AI-native senior product designer and former Head of Design at cxpartners, with 20+ years turning complex customer problems into useful, intelligent digital experiences that drive business impact.

I blend hands-on craft with strategic leadership, guiding senior stakeholders, building and mentoring high-performing design teams, and delivering at scale across B2B, B2C, SaaS and public-sector programs. I thrive on turning ambiguity into clarity, partnering with product, engineering and marketing to ship impactful outcomes.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Project Lead, Lead Designer (contract) at M+C Saatchi / GOV UK
January 1, 2026 - Present
Led the redesign of the Department for Energy Security and Net Zero's Save Energy at Home public service, taking the project from workshops through UX direction, UI design, and build-ready delivery; conducted user testing with 32 participants across four audience groups; used AI-assisted synthesis to accelerate analysis and produced practical delivery recommendations.
Founding Designer at Datum
January 1, 2024 - January 1, 2026
Shaped Datum's AI-powered developer platform from the ground up, defining product direction, brand, and a scalable design system; designed workflows for AI Edges, DNS, tunnels, domains, metrics, secrets and project settings; translated complex infrastructure tasks into clearer, more usable product interfaces; established design tooling, review structures and design-engineering collaboration; supported early customers and Datum’s public launch and fundraising.
Lead Designer (contract) at M+C Saatchi / Various Clients
January 1, 2023 - January 1, 2024
Led UX/UI and product design direction across multiple redesign projects for global clients; facilitated client and stakeholder workshops; provided senior hands-on UX, UI and product design; balanced product thinking, brand coherence and delivery constraints; helped teams maintain quality and momentum.
Senior Product Designer (contract) at Nestlé
January 1, 2022 - January 1, 2022
Helped launch and refine an innovative D2C petcare brand in the US, delivering UX/UI and product design; redesigned key D2C journeys and the shopping cart; reduced cart abandonment by 15% over three months; collaborated across product experience, brand expression and conversion to improve customer journey quality.
Project Lead, Lead Designer (contract) at Experian
January 1, 2021 - January 1, 2021
Reimagined the consumer digital product experience and established a North Star for the global product suite; led discovery, concept development, UX, UI and prototyping; conducted stakeholder interviews and workshops; mapped key journeys and defined UX principles; designed a system of advice and guidance modules; created warmer product language and delivered a high-fidelity prototype and design-system direction.
Senior / Lead Designer (contract) at Various Clients
January 1, 2016 - January 1, 2021
Provided senior product design, UX/UI design, design leadership and digital experience design across startups, agencies and enterprise organisations; led product design across B2B, B2C, SaaS, e-commerce and internal tools; mentored designers and collaborated with founders, product teams, marketers, engineers and stakeholders.
Head of Design at cxpartners
January 1, 2012 - January 1, 2016
Created and led the design team, growing from 8 to 65; hired, mentored and developed designers; established design standards, critique practices and ways of working; built a high-performing design capability inside a leading UX consultancy; redesigned Charles Tyrwhitt e-commerce (E-commerce Redesign of the Year).
Creative Director at Block Design
January 1, 2010 - January 1, 2012
Creative direction across client engagements, leading design concepting and visual direction.
Head of Digital at Omni
January 1, 2008 - January 1, 2010
Head of Digital; led digital design across multiple client projects and contributed to building design capability within the agency.
Design and E-Commerce Roles at GE Capital, Herman Miller, Pfizer
January 1, 2001 - January 1, 2008
Designed products, services and digital experiences for GE Capital, Herman Miller and Pfizer across design and e-commerce projects.

Education

BA (Hons) Information Systems at University of the West of England
January 11, 2030 - June 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Education, Financial Services, Healthcare, Government, Travel & Hospitality, Professional Services, Media & Entertainment

Skills

Experience Level

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