I work in performance marketing with a strong focus on improving full-funnel results rather than just running campaigns. My approach is data-driven and structured: I look at what actually drives performance across channels like Google Ads and Meta, and I focus on optimizing the things that move key metrics such as ROAS, CAC, and conversion rates. I enjoy breaking down complex performance problems, identifying bottlenecks, and turning insights into clear, actionable improvements.
What I value most is a balance between strategy and execution. I like working hands-on with campaigns, testing new ideas, and iterating based on real data, but I also step back to understand the bigger picture and long-term growth potential. I’m especially interested in environments where experimentation is encouraged and where marketing decisions are closely tied to measurable business outcomes.
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