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I'm Amy Burns, a creative leader with 25+ years shaping brand identities across luxury products and services focusing on food, and hospitality. I’ve led multi-location campaigns for dozens of communities, managed end-to-end photography productions, and driven business impact through strategic visual storytelling. My work blends brand strategy with hands-on creative leadership, empowering cross-functional teams and trusted vendor networks to stay on-brand and on-budget. I thrive on translating brand positioning into end user-facing experiences—from logos and menus to ad campaigns and CSR storytelling. Whether directing in-house creative, collaborating with community leaders, or stewarding large-scale production schedules, I’m motivated by elevating the dining, living, and brand experience while delivering measurable occupancy and retention results.…I'm Amy Burns, a creative leader with 25+ years shaping brand identities across luxury products and services focusing on food, and hospitality. I’ve led multi-location campaigns for dozens of communities, managed end-to-end photography productions, and driven business impact through strategic visual storytelling. My work blends brand strategy with hands-on creative leadership, empowering cross-functional teams and trusted vendor networks to stay on-brand and on-budget. I thrive on translating brand positioning into end user-facing experiences—from logos and menus to ad campaigns and CSR storytelling. Whether directing in-house creative, collaborating with community leaders, or stewarding large-scale production schedules, I’m motivated by elevating the dining, living, and brand experience while delivering measurable occupancy and retention results.

Amy Burns

Creative Director, Brand Designer, Art Director, +2

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I'm Amy Burns, a creative leader with 25+ years shaping brand identities across luxury products and services focusing on food, and hospitality. I’ve led multi-location campaigns for dozens of communities, managed end-to-end photography productions, and driven business impact through strategic visual storytelling. My work blends brand strategy with hands-on creative leadership, empowering cross-functional teams and trusted vendor networks to stay on-brand and on-budget. I thrive on translating brand positioning into end user-facing experiences—from logos and menus to ad campaigns and CSR storytelling. Whether directing in-house creative, collaborating with community leaders, or stewarding large-scale production schedules, I’m motivated by elevating the dining, living, and brand experience while delivering measurable occupancy and retention results.…I'm Amy Burns, a creative leader with 25+ years shaping brand identities across luxury products and services focusing on food, and hospitality. I’ve led multi-location campaigns for dozens of communities, managed end-to-end photography productions, and driven business impact through strategic visual storytelling. My work blends brand strategy with hands-on creative leadership, empowering cross-functional teams and trusted vendor networks to stay on-brand and on-budget. I thrive on translating brand positioning into end user-facing experiences—from logos and menus to ad campaigns and CSR storytelling. Whether directing in-house creative, collaborating with community leaders, or stewarding large-scale production schedules, I’m motivated by elevating the dining, living, and brand experience while delivering measurable occupancy and retention results.

Available to hire

I’m Amy Burns, a creative leader with 25+ years shaping brand identities across luxury products and services focusing on food, and hospitality. I’ve led multi-location campaigns for dozens of communities, managed end-to-end photography productions, and driven business impact through strategic visual storytelling. My work blends brand strategy with hands-on creative leadership, empowering cross-functional teams and trusted vendor networks to stay on-brand and on-budget.

I thrive on translating brand positioning into end user-facing experiences—from logos and menus to ad campaigns and CSR storytelling. Whether directing in-house creative, collaborating with community leaders, or stewarding large-scale production schedules, I’m motivated by elevating the dining, living, and brand experience while delivering measurable occupancy and retention results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Senior Living Creative Director (contract) at Harbor Chase Luxury Senior Living

May 1, 2020 - January 1, 2026

Led all creative, marketing, and brand strategy for a 36-community luxury senior living portfolio. Directed brand identity and integrated advertising campaigns across print, digital, and environmental touchpoints. Managed in-house food and beverage branding, including logos, menus, brochures, ad campaigns, and CSR scripts. Oversaw end-to-end creative lifecycle from concept to production, including location and food photography shoots, vendor coordination, and delivery. Collaborated with community leadership to translate brand positioning into resident-facing materials that supported occupancy and retention goals.

Independent Creative Director at Self-employed

January 1, 2012 - December 31, 2023

Senior creative consultant for agencies and brands in food, luxury real estate, and publishing. Led brand identity and campaigns for Fannie May Brands; art directed the Idaho Potato Commission annual Chef Calendar; served as Creative Director for Meatingplace Magazine and Plate Magazine; led brand identity and campaign development for The Alexis Agency’s client portfolio including John’s Island Real Estate, Laughing Dog Gallery, Beachlen Development, and Harry Gandy Howle Architects.

Creative Director at Allen Brothers Steaks

April 1, 2007 - December 31, 2012

Led all creative for a premier Chicago-based premium beef brand and its Emeril’s Red Marble Steaks line. Produced flagship catalogs (40+ pages for Allen Brothers; 24+ pages for Emeril’s Red Marble) and directed 5–7 weeks of annual photography with food stylists, prop stylists, and photographers. Initiated in-house prepress to save costs, redesigned and launched brand websites, and expanded the holiday Gift List program into multiple touchpoints.