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Hi, I’m Daniel Alegrete — a Paid Media Strategist with 9+ years of building and executing cross-channel media strategies for B2B, higher education, luxury brands, professional services, and consumer products. I’ve led multimillion-dollar investments across Search, Social, Programmatic, CRM, and conversion-rate optimization, always turning data into actionable insights and measurable growth. I’m passionate about integrating AI into marketing operations to streamline decision-making, automate repetitive tasks, and elevate campaign performance. In recent roles, I’ve guided cross-functional teams, designed full-funnel frameworks, and built AI-powered marketing intelligence systems that audit campaigns, analyze creative performance, monitor competitors, and deliver strategic recommendations. I also oversee CRM workflows, lead routing, and marketing automation, plus landing-page strategy and testing to improve conversion rates and lead quality.…Hi, I’m Daniel Alegrete — a Paid Media Strategist with 9+ years of building and executing cross-channel media strategies for B2B, higher education, luxury brands, professional services, and consumer products. I’ve led multimillion-dollar investments across Search, Social, Programmatic, CRM, and conversion-rate optimization, always turning data into actionable insights and measurable growth. I’m passionate about integrating AI into marketing operations to streamline decision-making, automate repetitive tasks, and elevate campaign performance. In recent roles, I’ve guided cross-functional teams, designed full-funnel frameworks, and built AI-powered marketing intelligence systems that audit campaigns, analyze creative performance, monitor competitors, and deliver strategic recommendations. I also oversee CRM workflows, lead routing, and marketing automation, plus landing-page strategy and testing to improve conversion rates and lead quality.

Daniel Alegrete

Digital Marketer, Marketing Strategist, PPC Manager, +2

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Hi, I’m Daniel Alegrete — a Paid Media Strategist with 9+ years of building and executing cross-channel media strategies for B2B, higher education, luxury brands, professional services, and consumer products. I’ve led multimillion-dollar investments across Search, Social, Programmatic, CRM, and conversion-rate optimization, always turning data into actionable insights and measurable growth. I’m passionate about integrating AI into marketing operations to streamline decision-making, automate repetitive tasks, and elevate campaign performance. In recent roles, I’ve guided cross-functional teams, designed full-funnel frameworks, and built AI-powered marketing intelligence systems that audit campaigns, analyze creative performance, monitor competitors, and deliver strategic recommendations. I also oversee CRM workflows, lead routing, and marketing automation, plus landing-page strategy and testing to improve conversion rates and lead quality.…Hi, I’m Daniel Alegrete — a Paid Media Strategist with 9+ years of building and executing cross-channel media strategies for B2B, higher education, luxury brands, professional services, and consumer products. I’ve led multimillion-dollar investments across Search, Social, Programmatic, CRM, and conversion-rate optimization, always turning data into actionable insights and measurable growth. I’m passionate about integrating AI into marketing operations to streamline decision-making, automate repetitive tasks, and elevate campaign performance. In recent roles, I’ve guided cross-functional teams, designed full-funnel frameworks, and built AI-powered marketing intelligence systems that audit campaigns, analyze creative performance, monitor competitors, and deliver strategic recommendations. I also oversee CRM workflows, lead routing, and marketing automation, plus landing-page strategy and testing to improve conversion rates and lead quality.

Available to hire

Hi, I’m Daniel Alegrete — a Paid Media Strategist with 9+ years of building and executing cross-channel media strategies for B2B, higher education, luxury brands, professional services, and consumer products. I’ve led multimillion-dollar investments across Search, Social, Programmatic, CRM, and conversion-rate optimization, always turning data into actionable insights and measurable growth. I’m passionate about integrating AI into marketing operations to streamline decision-making, automate repetitive tasks, and elevate campaign performance.

In recent roles, I’ve guided cross-functional teams, designed full-funnel frameworks, and built AI-powered marketing intelligence systems that audit campaigns, analyze creative performance, monitor competitors, and deliver strategic recommendations. I also oversee CRM workflows, lead routing, and marketing automation, plus landing-page strategy and testing to improve conversion rates and lead quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Paid Media Director at Haute Living

February 1, 2026 - June 1, 2026

Led paid media strategy, CRM operations, conversion optimization, and AI-powered marketing initiatives across Luxury Real Estate, Private Aviation, and Luxury Travel. Owned campaign strategy, budget allocation, media planning, audience targeting, creative direction, and performance optimization across Meta and Google Ads. Designed and implemented AI-powered marketing intelligence systems to automate campaign audits, creative performance analysis, competitor monitoring, and strategic recommendations. Managed CRM workflows, lead-routing processes, and marketing automation initiatives through Zapier and integrated technology platforms. Led landing page strategy, testing, and optimization efforts using AI-assisted development tools to improve conversion rates and lead quality.

Media Strategy Manager at Material+

October 1, 2024 - January 31, 2026

Generated more than $11.5M in Sales Qualified Opportunities through integrated B2B lead-generation programs for a Fortune 500 organization. Increased graduate-program applications by 2.38% YoY through audience-cluster restructuring and mid-funnel optimization for a top-ranked U.S. business school. Developed full-funnel media frameworks spanning Search, Social, Programmatic, publisher partnerships, and emerging media channels, managing annual media investments between $1M and $2M. Presented strategic recommendations, media plans, and performance reviews to senior client stakeholders and executive leadership while guiding clients through media strategy, measurement frameworks, attribution considerations, and optimization opportunities.

Digital Media Manager at Vertical3 Media

October 1, 2022 - September 30, 2024

Managed end-to-end media strategy and execution across Search, Social, Programmatic, Video, and Display channels for clients throughout the U.S. and Latin America. Led and mentored paid-media specialists through platform training, campaign reviews, performance coaching, and strategic guidance, helping team members strengthen their capabilities in Google Ads, Meta Ads, campaign optimization, reporting, and client communication. Supported business development through media planning, forecasting, and participation in new-business pitches.

Senior Paid Media Planner & Buyer at Vertical3 Media

May 1, 2020 - September 30, 2022

Led cross-channel media planning and buying across Search, Social, and Programmatic channels; contributed to revenue growth and client outcomes; mentored junior staff and supported new business pitches.

Paid Media Planner & Buyer at Vertical3 Media

May 1, 2017 - September 30, 2020

Joined the agency as its third employee and helped scale annual revenue from six figures to over $2M, managing end-to-end media strategy and execution across Search, Social, Programmatic, Video, and Display channels for U.S. and Latin American clients. Led and mentored junior staff, supported business development through forecasting and pitches.