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Hi, I'm Puru Bhardwaj, a Product Designer with 4+ years of experience shaping AI-powered fintech and enterprise SaaS products across banking and wealth management. I simplify complex workflows into scalable, user-centered experiences using systems thinking, UX strategy, and cross-functional collaboration. I focus on AI product experiences, explainability, and trust-centered interaction design, building design systems in Figma and partnering with product leadership to drive adoption and satisfaction.…Hi, I'm Puru Bhardwaj, a Product Designer with 4+ years of experience shaping AI-powered fintech and enterprise SaaS products across banking and wealth management. I simplify complex workflows into scalable, user-centered experiences using systems thinking, UX strategy, and cross-functional collaboration. I focus on AI product experiences, explainability, and trust-centered interaction design, building design systems in Figma and partnering with product leadership to drive adoption and satisfaction.

Puru Bhardwaj

Product Designer, UX Designer, UI Designer, +2

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Hi, I'm Puru Bhardwaj, a Product Designer with 4+ years of experience shaping AI-powered fintech and enterprise SaaS products across banking and wealth management. I simplify complex workflows into scalable, user-centered experiences using systems thinking, UX strategy, and cross-functional collaboration. I focus on AI product experiences, explainability, and trust-centered interaction design, building design systems in Figma and partnering with product leadership to drive adoption and satisfaction.…Hi, I'm Puru Bhardwaj, a Product Designer with 4+ years of experience shaping AI-powered fintech and enterprise SaaS products across banking and wealth management. I simplify complex workflows into scalable, user-centered experiences using systems thinking, UX strategy, and cross-functional collaboration. I focus on AI product experiences, explainability, and trust-centered interaction design, building design systems in Figma and partnering with product leadership to drive adoption and satisfaction.

Available to hire

Hi, I’m Puru Bhardwaj, a Product Designer with 4+ years of experience shaping AI-powered fintech and enterprise SaaS products across banking and wealth management. I simplify complex workflows into scalable, user-centered experiences using systems thinking, UX strategy, and cross-functional collaboration.

I focus on AI product experiences, explainability, and trust-centered interaction design, building design systems in Figma and partnering with product leadership to drive adoption and satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Product Designer – AI SaaS Platform at Goldman Sachs

June 1, 2025 - Present

Led product design for an AI-powered financial insights and investment workflow platform focused on personalized recommendations, workflow efficiency, and scalable user experiences. Redesigned onboarding and recommendation workflows, improving new-user activation from 52% to 68% over two product releases by reducing onboarding friction and improving decision clarity. Designed AI trust and explainability patterns including confidence visibility, citation-backed recommendations, and editable AI responses, improving repeat engagement and user confidence in advisory outputs. Improved advisor workflow efficiency and recommendation transparency through AI-assisted UX enhancements, contributing to higher feature adoption and reduced support dependency. Restructured advisor-client workflow architecture using journey mapping and behavioral analysis, reducing drop-offs in key financial guidance flows and improving task completion efficiency. Built and maintained a centralized design system in Fi

Senior Product Designer at Tata Consultancy Services

September 1, 2022 - August 1, 2023

Led product design for a B2B wealth analytics platform used by financial advisors for portfolio monitoring, investment planning, and risk assessment. Redesigned investment dashboards and portfolio analytics workflows, reducing advisor analysis time from approximately 25 minutes to 14 minutes per portfolio review. Designed reporting modules for returns analysis, tax forecasting, and asset allocation planning, consolidating fragmented workflows into a unified advisor experience. Architected reusable component patterns for financial workflows, improving design consistency and reducing engineering clarification cycles during implementation. Led design critiques and collaborated with product and engineering teams to improve release quality, achieving high design accuracy across sprint-based releases. Conducted workflow interviews with advisors and relationship managers to identify operational inefficiencies and improve day-to-day platform usability. Owned experimentation strategy for dashbo

Product Designer – Digital Banking & SaaS Products at Maxtra Technologies

October 1, 2020 - September 1, 2022

Designed digital banking product experiences across onboarding, payments, beneficiary setup, and account servicing for enterprise customers. Improved KYC and onboarding journeys by reducing form complexity and improving flow clarity, increasing onboarding completion rates over a six-month product cycle. Redesigned payment authorization workflows for business users, improving transaction completion and reducing support escalations related to failed payments. Created reusable design patterns for banking workflows across mobile and web applications, improving consistency across multiple product modules. Worked closely with product, compliance, and engineering teams to ensure secure and regulation-aligned user experiences. Conducted usability testing and user interviews to identify pain points in transaction-heavy workflows and improve navigation confidence. Developed interactive prototypes for payments, transfers, and account insights, reducing implementation ambiguity during engineering