Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Divyanshu Bajpai, a seasoned SEO and digital marketing professional with 12+ years of experience navigating Google’s algorithm updates, driving traffic recovery, and leveraging AI’s evolving impact on search. I’ve delivered strategic SEO leadership that accelerated organic growth, boosted conversions, and optimized technical SEO to maximize performance across brands. I continually adapt to AI disruptions and emphasize strong EEAT practices to build long-term authority in my niche markets. I’m adept at building authority and visibility in YM/YL niches, combining data-driven insights with practical execution. My approach blends technical SEO, content strategy, and user experience improvements to create sustainable growth, even in rapidly changing digital environments.…I’m Divyanshu Bajpai, a seasoned SEO and digital marketing professional with 12+ years of experience navigating Google’s algorithm updates, driving traffic recovery, and leveraging AI’s evolving impact on search. I’ve delivered strategic SEO leadership that accelerated organic growth, boosted conversions, and optimized technical SEO to maximize performance across brands. I continually adapt to AI disruptions and emphasize strong EEAT practices to build long-term authority in my niche markets. I’m adept at building authority and visibility in YM/YL niches, combining data-driven insights with practical execution. My approach blends technical SEO, content strategy, and user experience improvements to create sustainable growth, even in rapidly changing digital environments.

Divyansh Bajpai

Content Strategist, Growth Marketer, Marketing Strategist, +2





I’m Divyanshu Bajpai, a seasoned SEO and digital marketing professional with 12+ years of experience navigating Google’s algorithm updates, driving traffic recovery, and leveraging AI’s evolving impact on search. I’ve delivered strategic SEO leadership that accelerated organic growth, boosted conversions, and optimized technical SEO to maximize performance across brands. I continually adapt to AI disruptions and emphasize strong EEAT practices to build long-term authority in my niche markets. I’m adept at building authority and visibility in YM/YL niches, combining data-driven insights with practical execution. My approach blends technical SEO, content strategy, and user experience improvements to create sustainable growth, even in rapidly changing digital environments.…I’m Divyanshu Bajpai, a seasoned SEO and digital marketing professional with 12+ years of experience navigating Google’s algorithm updates, driving traffic recovery, and leveraging AI’s evolving impact on search. I’ve delivered strategic SEO leadership that accelerated organic growth, boosted conversions, and optimized technical SEO to maximize performance across brands. I continually adapt to AI disruptions and emphasize strong EEAT practices to build long-term authority in my niche markets. I’m adept at building authority and visibility in YM/YL niches, combining data-driven insights with practical execution. My approach blends technical SEO, content strategy, and user experience improvements to create sustainable growth, even in rapidly changing digital environments.

Available to hire

I’m Divyanshu Bajpai, a seasoned SEO and digital marketing professional with 12+ years of experience navigating Google’s algorithm updates, driving traffic recovery, and leveraging AI’s evolving impact on search. I’ve delivered strategic SEO leadership that accelerated organic growth, boosted conversions, and optimized technical SEO to maximize performance across brands. I continually adapt to AI disruptions and emphasize strong EEAT practices to build long-term authority in my niche markets.

I’m adept at building authority and visibility in YM/YL niches, combining data-driven insights with practical execution. My approach blends technical SEO, content strategy, and user experience improvements to create sustainable growth, even in rapidly changing digital environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

SEO Manager at WayMedia Inc.

January 1, 2022 - Present

Delivered strategic SEO leadership resulting in 500% growth for moneyGenius.ca and 200% for creditcardGenius.ca in 2023; reversed May 2022 Core Update impact, managed domain migration, and maintained growth through major updates including Product Reviews, Helpful Content, Core, Spam, Site Reputation, and AI/LLM changes like SGE and AI Overviews. Secured rankings for Canadian credit card keywords through targeted content strategies. Improved EEAT signals by enhancing author/editor profiles and achieving knowledge panel recognition. Strengthened internal linking and introduced comparison tools, dynamic content, and UX enhancements. Fixed technical SEO issues on Angular/JavaScript SPAs and boosted Core Web Vitals scores. Executed the Gemini Cash app in 2025, a personal finance rewards app, handling app store optimization, launch planning, and Apple Ads and Google Play Store campaigns to drive installs and visibility.

Senior Manager, Advertising & SEO at Digital Dissect

January 1, 2018 - January 1, 2022

Led recovery from major updates including Medic, BERT, and Product Review Google updates. Improved technical SEO with structured data, Core Web Vitals, and crawlability enhancements. Managed PPC campaigns with a $300,000/month budget, lowering acquisition costs and improving ROAS. Developed ROI-focused digital strategies combining organic and paid channels for sustainable growth. Aligned SEO goals with engagement metrics (bounce rate, repeat sessions, time on page) and introduced automation to streamline ad execution while owning organic and paid performance.

Manager, Advertising & SEO at Digital Dissect

January 1, 2011 - January 1, 2018

Handled recovery during early Google updates: Panda, Penguin, Possum, Fred, and early RankBrain. Used Screaming Frog, Google Search Console, and Google Analytics to diagnose SEO gaps and optimize performance. Reviewed large websites and apps, flagged key issues with clear action steps, and collaborated with cross-functional teams to ensure smooth execution. Aligned SEO goals with engagement metrics and introduced automation to streamline ad execution, taking full ownership of organic and paid performance while expanding strategic responsibilities.