Melbourne-based Senior Brand Designer with 10+ years’ experience leading projects across in-house, agency, and freelance environments. I have a proven track record of guiding teams and clients through the branding process—from strategy to execution— delivering high-quality creative output that is both impactful and detail-driven. Balancing big-picture vision with strategic decision-making, I specialise in building and refreshing brand identities that define a brand’s place in the world and resonate with their audiences. Versatile across industries and mediums, I bring clarity, creativity, and calm leadership to every project.

Serge Coates-Chitty

Melbourne-based Senior Brand Designer with 10+ years’ experience leading projects across in-house, agency, and freelance environments. I have a proven track record of guiding teams and clients through the branding process—from strategy to execution— delivering high-quality creative output that is both impactful and detail-driven. Balancing big-picture vision with strategic decision-making, I specialise in building and refreshing brand identities that define a brand’s place in the world and resonate with their audiences. Versatile across industries and mediums, I bring clarity, creativity, and calm leadership to every project.

Available to hire

Melbourne-based Senior Brand Designer with 10+ years’ experience leading projects across in-house, agency, and freelance environments. I have a proven track record of guiding teams and clients through the branding process—from strategy to execution— delivering high-quality creative output that is both impactful and detail-driven.

Balancing big-picture vision with strategic decision-making, I specialise in building and refreshing brand identities that define a brand’s place in the world and resonate with their audiences. Versatile across industries and mediums, I bring clarity, creativity, and calm leadership to every project.

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Language

English
Fluent

Work Experience

Brand Designer / Partner at Laundromat
May 1, 2024 - Present
Partnering with new/growing businesses to develop and execute their brand strategy, identity and marketing communications.
Head of Art / Art Director at Granny GmbH
November 1, 2021 - May 1, 2024
Helped build and develop the agency's art team to deliver high quality creative. Strong focus on leading corporate rebranding projects for Funk Netzwerk and RBBKultur.
Senior Brand Designer at LIT Create Studio
April 1, 2021 - October 1, 2021
Worked as a Senior Brand Designer for the agency’s startup clients—including Taxmaro, Comtravo, and SolarisBank—developing strategic brand identities.
Freelance Brand Designer at Self Employed
October 1, 2019 - April 1, 2021
Supported a selection of clients including Babbel, Get Your Guide and CeeCee Creative, with a range of design projects.
Design Team Lead at Feed Communications
May 1, 2018 - October 1, 2019
Managed a team of three designers to craft effective design communications for clients like eBay and Gumtree.

Education

Bachelor of Visual Communication Design Degree (Honors) at Massey University
January 11, 2030 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet