Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a results-driven digital marketing professional with a focus on AI-enabled growth strategies and performance marketing. I have 3+ years of hands-on experience spanning SEO, paid advertising, social media strategy, and data-driven campaign execution. An MBA graduate from Cardiff Metropolitan University, I have consistently delivered ROI-driven outcomes across multiple client campaigns and industries. I thrive in remote, cross-functional environments and enjoy building scalable marketing automation workflows that accelerate growth while maintaining a strong brand voice. My track record includes measurable results such as 35% engagement growth, 20% CPL reduction, 40% promotional cost savings, and 50% regional brand awareness lift. I combine strategic thinking with hands-on execution, leveraging AI tools and analytics to optimise campaigns and drive sustainable business impact.…I'm a results-driven digital marketing professional with a focus on AI-enabled growth strategies and performance marketing. I have 3+ years of hands-on experience spanning SEO, paid advertising, social media strategy, and data-driven campaign execution. An MBA graduate from Cardiff Metropolitan University, I have consistently delivered ROI-driven outcomes across multiple client campaigns and industries. I thrive in remote, cross-functional environments and enjoy building scalable marketing automation workflows that accelerate growth while maintaining a strong brand voice. My track record includes measurable results such as 35% engagement growth, 20% CPL reduction, 40% promotional cost savings, and 50% regional brand awareness lift. I combine strategic thinking with hands-on execution, leveraging AI tools and analytics to optimise campaigns and drive sustainable business impact.

Akhilesh Barooah

Growth Marketer, Digital Marketer, Social Media Manager, +2





I'm a results-driven digital marketing professional with a focus on AI-enabled growth strategies and performance marketing. I have 3+ years of hands-on experience spanning SEO, paid advertising, social media strategy, and data-driven campaign execution. An MBA graduate from Cardiff Metropolitan University, I have consistently delivered ROI-driven outcomes across multiple client campaigns and industries. I thrive in remote, cross-functional environments and enjoy building scalable marketing automation workflows that accelerate growth while maintaining a strong brand voice. My track record includes measurable results such as 35% engagement growth, 20% CPL reduction, 40% promotional cost savings, and 50% regional brand awareness lift. I combine strategic thinking with hands-on execution, leveraging AI tools and analytics to optimise campaigns and drive sustainable business impact.…I'm a results-driven digital marketing professional with a focus on AI-enabled growth strategies and performance marketing. I have 3+ years of hands-on experience spanning SEO, paid advertising, social media strategy, and data-driven campaign execution. An MBA graduate from Cardiff Metropolitan University, I have consistently delivered ROI-driven outcomes across multiple client campaigns and industries. I thrive in remote, cross-functional environments and enjoy building scalable marketing automation workflows that accelerate growth while maintaining a strong brand voice. My track record includes measurable results such as 35% engagement growth, 20% CPL reduction, 40% promotional cost savings, and 50% regional brand awareness lift. I combine strategic thinking with hands-on execution, leveraging AI tools and analytics to optimise campaigns and drive sustainable business impact.

Available to hire

I’m a results-driven digital marketing professional with a focus on AI-enabled growth strategies and performance marketing. I have 3+ years of hands-on experience spanning SEO, paid advertising, social media strategy, and data-driven campaign execution. An MBA graduate from Cardiff Metropolitan University, I have consistently delivered ROI-driven outcomes across multiple client campaigns and industries. I thrive in remote, cross-functional environments and enjoy building scalable marketing automation workflows that accelerate growth while maintaining a strong brand voice.

My track record includes measurable results such as 35% engagement growth, 20% CPL reduction, 40% promotional cost savings, and 50% regional brand awareness lift. I combine strategic thinking with hands-on execution, leveraging AI tools and analytics to optimise campaigns and drive sustainable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Assamese

Fluent

Work Experience

AI Marketing & Digital Marketing Manager at Sohum

February 1, 2026 - Present

Deploy AI-enabled marketing workflows and data-driven planning to enhance brand visibility, audience engagement, and online growth across multiple digital channels. Lead SEO strategy, paid advertising execution, content strategy, marketing automation, and ROI-focused reporting for client campaigns. Implement AI tools (ChatGPT and generative content) to accelerate content production and optimize campaign cycles.

Social Media Manager & Research Analyst at De Sese India

July 1, 2025 - January 31, 2026

Managed diverse social media accounts across Instagram, Facebook, and LinkedIn; developed platform-specific content and brand strategy inputs for multiple audience segments. Conducted market and product research across categories to identify positioning opportunities, audience preferences, and competitive gaps. Crafted content that resonated with platform audiences, driving consistent organic engagement growth.

Digital Marketing Manager at Eastern Envo

May 1, 2024 - February 28, 2025

Strategically developed and executed high-performing digital marketing campaigns across Facebook, Instagram, and YouTube, driving a 35% increase in audience engagement. Conducted weekly performance analysis to optimize ad spend and refine targeting, resulting in a 20% CPL reduction. Led end-to-end content creation—photography, copywriting, editing, and publishing—ensuring brand voice alignment and maximum audience resonance. Collaborated cross-functionally with design and sales teams to improve campaign quality and delivery timelines.

Business Consulting Internship at Mercedes-Benz India

January 1, 2024 - January 31, 2024

Collaborated with upscale venues to reduce promotional costs by 40%, enhancing brand visibility within key target demographics. Conceptualised and launched influencer and viral marketing campaigns that increased regional brand awareness by 50%. Designed location-specific marketing strategies that significantly reduced logistics expenses and improved overall campaign efficiency.

Market Researcher at Meritest Solution Pvt. Ltd.

February 1, 2023 - January 31, 2024

Conducted competitive analysis and primary market research, delivering actionable insights that strengthened client marketing strategies and informed go-to-market decisions. Applied CMAPS methodologies to improve data accuracy and foster collaboration across cross-functional project teams.

Marketing & Sales Internship at Mercedes-Benz India

May 1, 2022 - July 31, 2022

Supported line-quality management for 8 vehicle models (including luxury EVs), reducing defect rates through proactive quality control. Contributed to digitalization and preventive action initiatives, improving operational efficiency and data-driven decision-making across production workflows.