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Hi, I’m Zahratul Hafizah Daulay. I’m a versatile and creative digital content professional with extensive experience in content creation, social media management, and brand storytelling. I craft engaging content for platforms like Instagram, TikTok, and video reels, using trend research, video editing, copywriting, and community engagement to align with brand identity and audience preferences. I’m passionate about turning data-driven insights into creative strategies that build brand awareness, drive follower growth, and foster meaningful connections with target audiences. I thrive in cross-functional teams and enjoy collaborating with marketing, design, and product colleagues to deliver measurable results through strategic planning and performance analysis.…Hi, I’m Zahratul Hafizah Daulay. I’m a versatile and creative digital content professional with extensive experience in content creation, social media management, and brand storytelling. I craft engaging content for platforms like Instagram, TikTok, and video reels, using trend research, video editing, copywriting, and community engagement to align with brand identity and audience preferences. I’m passionate about turning data-driven insights into creative strategies that build brand awareness, drive follower growth, and foster meaningful connections with target audiences. I thrive in cross-functional teams and enjoy collaborating with marketing, design, and product colleagues to deliver measurable results through strategic planning and performance analysis.

Zahratul Hafizah Daulay

Content Creator, Video Editor, Copywriter, +1

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Hi, I’m Zahratul Hafizah Daulay. I’m a versatile and creative digital content professional with extensive experience in content creation, social media management, and brand storytelling. I craft engaging content for platforms like Instagram, TikTok, and video reels, using trend research, video editing, copywriting, and community engagement to align with brand identity and audience preferences. I’m passionate about turning data-driven insights into creative strategies that build brand awareness, drive follower growth, and foster meaningful connections with target audiences. I thrive in cross-functional teams and enjoy collaborating with marketing, design, and product colleagues to deliver measurable results through strategic planning and performance analysis.…Hi, I’m Zahratul Hafizah Daulay. I’m a versatile and creative digital content professional with extensive experience in content creation, social media management, and brand storytelling. I craft engaging content for platforms like Instagram, TikTok, and video reels, using trend research, video editing, copywriting, and community engagement to align with brand identity and audience preferences. I’m passionate about turning data-driven insights into creative strategies that build brand awareness, drive follower growth, and foster meaningful connections with target audiences. I thrive in cross-functional teams and enjoy collaborating with marketing, design, and product colleagues to deliver measurable results through strategic planning and performance analysis.

Available to hire

Hi, I’m Zahratul Hafizah Daulay. I’m a versatile and creative digital content professional with extensive experience in content creation, social media management, and brand storytelling. I craft engaging content for platforms like Instagram, TikTok, and video reels, using trend research, video editing, copywriting, and community engagement to align with brand identity and audience preferences.

I’m passionate about turning data-driven insights into creative strategies that build brand awareness, drive follower growth, and foster meaningful connections with target audiences. I thrive in cross-functional teams and enjoy collaborating with marketing, design, and product colleagues to deliver measurable results through strategic planning and performance analysis.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Intermediate

Work Experience

Social Media Strategist at Margaria Group

June 1, 2025 - October 1, 2025

Led end-to-end social media strategy and managed monthly marketing budgets, allocating resources to maximize ROI across campaigns, content production, and KOL activations. Developed and executed a multi-platform content calendar, producing 1-2 Reels and 3 feed posts weekly. Conducted in-house photoshoots for new product launches to ensure brand-aligned visual assets. Expanded brand reach by partnering with 20+ KOLs, managing collaborations from briefing to performance analysis. Monitored industry trends and analyzed metrics (engagement, reach, conversions) to derive actionable insights, continuously optimizing content strategy and budget allocation. Collaborated with marketing, design, and business development teams for cohesive messaging. Produced voice-over scripts and recordings for video reels to enhance storytelling.

Social Media Specialist & Content Writer at Momify

September 1, 2024 - February 1, 2025

Upload 1 content piece daily, ensuring alignment with brand voice and audience preferences. Conduct in-depth research to find credible sources. Edit and curate Instagram feeds, edit 2 video reels weekly, and create captions. Manage community engagement by replying to DMs and comments. Develop 5+ Instagram stories daily to boost engagement. Prepare weekly performance reports and produce voice-over scripts for video reels.

Social Media Specialist & Content Creator TikTok at PT. Naisha Hijrah

September 1, 2024 - February 1, 2025

Manage end-to-end content strategy and community growth for the modest fashion brand Naisha Hijrah across TikTok and Instagram, integrating creative production with data-driven analysis to exceed performance targets. Researched trending topics and developed data-informed content ideas; managed a daily/weekly content calendar for TikTok and Instagram, ensuring full alignment with brand identity and voice. Oversaw the full creative process—from professional photo/video shoots with models to editing videos and graphics—producing high-quality content tailored to each platform. Increased total followers by 500+ per week through strategic content, active engagement, and optimized hashtags. Prepared weekly performance reports analyzing reach, engagement, and follower growth.

Social Media Manager at Duta Bahasa Sumatera Utara

June 1, 2021 - January 1, 2023

Social Media Manager at Balai Bahasa Sumatera Utara

June 1, 2021 - January 1, 2023