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I'm a cultural strategist and creative producer with 7+ years of experience across music, youth culture, and brand partnerships. I develop campaigns, merch concepts, and marketing strategies that connect artists with engaged communities online and offline. I shape event themes and formats, collaborating with editorial, programming, and marketing teams to translate cultural insights into campaign ideas. I contribute to brand storytelling for youth-focused entertainment initiatives and leverage industry relationships to secure special guest appearances at curated cultural events.…I'm a cultural strategist and creative producer with 7+ years of experience across music, youth culture, and brand partnerships. I develop campaigns, merch concepts, and marketing strategies that connect artists with engaged communities online and offline. I shape event themes and formats, collaborating with editorial, programming, and marketing teams to translate cultural insights into campaign ideas. I contribute to brand storytelling for youth-focused entertainment initiatives and leverage industry relationships to secure special guest appearances at curated cultural events.

Wole Babalola

Music Producer, Creative Producer, Brand Strategist, +1

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I'm a cultural strategist and creative producer with 7+ years of experience across music, youth culture, and brand partnerships. I develop campaigns, merch concepts, and marketing strategies that connect artists with engaged communities online and offline. I shape event themes and formats, collaborating with editorial, programming, and marketing teams to translate cultural insights into campaign ideas. I contribute to brand storytelling for youth-focused entertainment initiatives and leverage industry relationships to secure special guest appearances at curated cultural events.…I'm a cultural strategist and creative producer with 7+ years of experience across music, youth culture, and brand partnerships. I develop campaigns, merch concepts, and marketing strategies that connect artists with engaged communities online and offline. I shape event themes and formats, collaborating with editorial, programming, and marketing teams to translate cultural insights into campaign ideas. I contribute to brand storytelling for youth-focused entertainment initiatives and leverage industry relationships to secure special guest appearances at curated cultural events.

Available to hire

I’m a cultural strategist and creative producer with 7+ years of experience across music, youth culture, and brand partnerships. I develop campaigns, merch concepts, and marketing strategies that connect artists with engaged communities online and offline.

I shape event themes and formats, collaborating with editorial, programming, and marketing teams to translate cultural insights into campaign ideas. I contribute to brand storytelling for youth-focused entertainment initiatives and leverage industry relationships to secure special guest appearances at curated cultural events.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Intermediate

Work Experience

Creative Consultant & Event Producer at Sound City

June 1, 2022 - August 2, 2022

Cultural Strategist / Campaign Producer at The Plug

June 1, 2022 - August 2, 2022

Developed creative concepts and programming ideas for music, youth culture, and entertainment projects. Shaped event themes, formats, and audience experiences for cultural and music-focused events. Collaborated with editorial, programming, and marketing teams to translate cultural insights into campaign ideas. Contributed to brand storytelling for youth-focused entertainment initiatives and leveraged industry relationships to secure special guest appearances at curated cultural events. Managed brand identity creation and world-building strategy for campaigns, and led collaboration with designers, strategists, and content producers to develop brand concepts. Supported hospitality and on-site operations for international talent including Rubi Rose, Kai Cenat, and IShow Speed. Drove influencer activations with 300K+ followers growth.

Event Producer at The Plug

August 2, 2022 - Present

Supported event production, marketing, and artist coordination for cultural events and music activations. Contributed to the production and promotion of large-scale cultural events, including on-site artist logistics, hospitality, and on-site event operations. Collaborated with creative and production teams to execute culturally driven live experiences. Assisted with audience outreach and marketing strategies to increase event attendance and engagement.