Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Sindhu, a product-focused UX/UI Designer with 5+ years translating complex business requirements into intuitive, scalable digital experiences across enterprise operations, hospitality, and e-commerce. I lead the full design lifecycle—from discovery research and systems thinking to high-fidelity prototyping and developer handoff—with a consistent emphasis on measurable outcomes. I specialize in enterprise design systems, WCAG 2.1 accessibility, and design-to-development parity that reduces rework, and I’m actively exploring AI-assisted interaction models to future-proof product strategy.…I'm Sindhu, a product-focused UX/UI Designer with 5+ years translating complex business requirements into intuitive, scalable digital experiences across enterprise operations, hospitality, and e-commerce. I lead the full design lifecycle—from discovery research and systems thinking to high-fidelity prototyping and developer handoff—with a consistent emphasis on measurable outcomes. I specialize in enterprise design systems, WCAG 2.1 accessibility, and design-to-development parity that reduces rework, and I’m actively exploring AI-assisted interaction models to future-proof product strategy.

Sindhu Reddy Donda

UX Designer, UI Designer, Product Designer, +2





I'm Sindhu, a product-focused UX/UI Designer with 5+ years translating complex business requirements into intuitive, scalable digital experiences across enterprise operations, hospitality, and e-commerce. I lead the full design lifecycle—from discovery research and systems thinking to high-fidelity prototyping and developer handoff—with a consistent emphasis on measurable outcomes. I specialize in enterprise design systems, WCAG 2.1 accessibility, and design-to-development parity that reduces rework, and I’m actively exploring AI-assisted interaction models to future-proof product strategy.…I'm Sindhu, a product-focused UX/UI Designer with 5+ years translating complex business requirements into intuitive, scalable digital experiences across enterprise operations, hospitality, and e-commerce. I lead the full design lifecycle—from discovery research and systems thinking to high-fidelity prototyping and developer handoff—with a consistent emphasis on measurable outcomes. I specialize in enterprise design systems, WCAG 2.1 accessibility, and design-to-development parity that reduces rework, and I’m actively exploring AI-assisted interaction models to future-proof product strategy.

Available to hire

I’m Sindhu, a product-focused UX/UI Designer with 5+ years translating complex business requirements into intuitive, scalable digital experiences across enterprise operations, hospitality, and e-commerce.
I lead the full design lifecycle—from discovery research and systems thinking to high-fidelity prototyping and developer handoff—with a consistent emphasis on measurable outcomes. I specialize in enterprise design systems, WCAG 2.1 accessibility, and design-to-development parity that reduces rework, and I’m actively exploring AI-assisted interaction models to future-proof product strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UX/UI Designer at HCL Tech (Client: Marriott International)

February 1, 2025 - Present

Redesigned multi-step booking flows across search, room selection, and loyalty redemption by mapping end-to-end journeys, identifying critical drop-offs, and restructuring interaction sequences to reduce usability friction by 25–30%. Contributed reusable UI components, modular content patterns, and interaction tokens to a unified enterprise design system, enabling consistent experiences across web platforms serving millions of users. Prototyped adaptive UI concepts in Figma including AI-assisted search and personalized booking surfaces to align with the platform's long-term innovation roadmap. Embedded in front-end engineering sprints to provide precise interaction annotations and resolve HTML/CSS feasibility gaps before hand-off, resulting in ~20% reduction in rework. Modernized enterprise dashboards and workflows by translating dense business logic into clearly scoped UI patterns for Power BI and Dynamics 365. Ensured 100% WCAG 2.1 compliance across core flows and responsive breakp

Product Designer, UX/UI at Vintage India NYC

December 1, 2023 - December 1, 2024

Led end-to-end UX strategy for a Shopify-based retail platform from discovery and competitive audit through IA redesign, prototyping, and developer handoff, with clear accountability for design outcomes. Diagnosed core drop-off drivers via usability testing, heuristic evaluation, and stakeholder interviews; translated findings into a prioritized UX roadmap. Reorganized information architecture and product taxonomy, reducing bounce rates by 15–18% through clearer navigation and improved category structure. Redesigned checkout and PDP experiences to minimize cognitive load and form abandonment, contributing to a 15–22% increase in conversion rates. Built mobile-first wireframes and interactive prototypes in Figma to accelerate stakeholder alignment by roughly 30%, resulting in faster decision-making and fewer revision cycles during approvals. Collaborated with developers to implement UX improvements within Shopify theme constraints and supported UI behavior refinements with HTML, CSS

UX/UI Designer at Branding Nuts

August 1, 2020 - July 1, 2023

Delivered end-to-end UX/UI design across multiple concurrent client projects in retail, services, and B2B, managing discovery, research, IA, visual design, and handoff independently. Conducted user research including card sorting, moderated usability testing, and heuristic evaluations to define information architecture, navigation structures, and task flows grounded in actual user behavior. Designed responsive interfaces across desktop, tablet, and mobile breakpoints, producing low-fidelity wireframes to explore structural logic and high-fidelity UI aligned with client brand, accessibility, and usability standards. Iterated designs through structured client feedback loops, sharpening rationale and building cross-functional collaboration habits that supported later enterprise-scale work.