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Digital Marketing Specialist with 5+ years of experience executing data-driven marketing campaigns across social media, paid advertising, content creation, and audience growth. Experienced managing Meta Ads and Google Ads campaigns, producing high-performing creative assets, and optimizing performance through A/B testing and analytics. Skilled at combining creative storytelling with performance marketing to drive engagement, conversions, and business growth in fast-paced international environments. Fluent in English and Spanish, with experience working across media, travel, and consumer-focused brands.…Digital Marketing Specialist with 5+ years of experience executing data-driven marketing campaigns across social media, paid advertising, content creation, and audience growth. Experienced managing Meta Ads and Google Ads campaigns, producing high-performing creative assets, and optimizing performance through A/B testing and analytics. Skilled at combining creative storytelling with performance marketing to drive engagement, conversions, and business growth in fast-paced international environments. Fluent in English and Spanish, with experience working across media, travel, and consumer-focused brands.

Daniela Hoyos Muñoz

Content Creator, Social Media Manager, Copywriter, +3

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Digital Marketing Specialist with 5+ years of experience executing data-driven marketing campaigns across social media, paid advertising, content creation, and audience growth. Experienced managing Meta Ads and Google Ads campaigns, producing high-performing creative assets, and optimizing performance through A/B testing and analytics. Skilled at combining creative storytelling with performance marketing to drive engagement, conversions, and business growth in fast-paced international environments. Fluent in English and Spanish, with experience working across media, travel, and consumer-focused brands.…Digital Marketing Specialist with 5+ years of experience executing data-driven marketing campaigns across social media, paid advertising, content creation, and audience growth. Experienced managing Meta Ads and Google Ads campaigns, producing high-performing creative assets, and optimizing performance through A/B testing and analytics. Skilled at combining creative storytelling with performance marketing to drive engagement, conversions, and business growth in fast-paced international environments. Fluent in English and Spanish, with experience working across media, travel, and consumer-focused brands.

Available to hire

Digital Marketing Specialist with 5+ years of experience executing data-driven marketing campaigns across social media, paid advertising, content creation, and audience growth. Experienced managing Meta Ads and Google Ads campaigns, producing high-performing creative assets, and optimizing performance through A/B testing and analytics. Skilled at combining creative storytelling with performance marketing to drive engagement, conversions, and business growth in fast-paced international environments. Fluent in English and Spanish, with experience working across media, travel, and consumer-focused brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

Work Experience

Social Media & Marketing Specialist at Doha News

October 1, 2024 - March 1, 2026

Owned social media strategy across six platforms (Instagram, Facebook, WhatsApp, YouTube, LinkedIn), creating and scheduling content with a consistent brand voice and visual aesthetic. Used Sprout Social and Google Analytics to monitor performance, ran A/B tests on formats and copy, and translated data into editorial decisions that improved CTR, reach, and retention. Covered high-profile events in real time, producing reactive content that drove engagement and follower growth. Collaborated with brand partners on sponsored content and coordinated creator deliverables to meet campaign KPIs.

Social Media Specialist at Hola Qatar Radio (Qatar Media Corporation)

November 1, 2022 - September 1, 2024

Built and grew the brand's social presence from zero to 10,000 followers within the first year through a consistent content strategy rooted in audience insight and aesthetic coherence. Produced bilingual (Spanish/English) short-form video, static, and story content for 115+ events, maintaining brand voice across every touchpoint. Covered the FIFA World Cup Qatar 2022 across all channels, producing real-time content that significantly boosted reach and brand visibility. Managed channels and tools including Meta Business Suite, Google Analytics, Canva, Sprout Social, and coordinated multi-channel campaigns and KPI tracking.

Digital Marketing Intern — Paid Media & E-commerce at Iberia Airlines

July 1, 2021 - December 1, 2021

Created and managed Google Ads and Facebook Ads campaigns with KPI tracking (CPA, ROAS), optimizing budgets and audiences. Coordinated cross-channel activities across paid media and e-commerce, and developed audience acquisition strategies by aligning activities across multiple teams.

Business Dev. & Marketing Intern at Expedia

February 1, 2019 - July 1, 2019

Created and optimized Expedia metasearch campaigns, managed price competitiveness and partner positioning, and analyzed ROAS. Coordinated activities across the global e-commerce team to support business development and acquisition efforts.

Marketing Intern at W Hotel Doha

June 1, 2017 - August 1, 2017

Supported marketing, sales and events initiatives, contributing to branding proposals and assisting with event coordination and guest experiences.

Marketing, Sales & Events Intern at Grand Hyatt Doha

June 1, 2016 - August 1, 2016

Supported marketing, sales and events activities for a luxury property, handling client communications and logistics for events and campaigns.

Marketing Intern at W Doha Hotel

June 1, 2017 - August 1, 2017

Marketing Executive at Time Out Madrid

January 1, 2022 - July 1, 2022

Developed marketing and branding proposals aligned with client objectives, and coordinated events from concept to execution.