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I'm Sonia Torsan, a strategic marketing leader with deep experience overseeing full-funnel activations, experiential campaigns, managing partnerships, and driving growth through high-impact consumer experiences. Based in Manhattan, New York, I lead end-to-end brand activations across the United States and collaborate with creative, production, and marketing teams to turn strategic concepts into compelling consumer experiences.…I'm Sonia Torsan, a strategic marketing leader with deep experience overseeing full-funnel activations, experiential campaigns, managing partnerships, and driving growth through high-impact consumer experiences. Based in Manhattan, New York, I lead end-to-end brand activations across the United States and collaborate with creative, production, and marketing teams to turn strategic concepts into compelling consumer experiences.

Sonia Torsan

Marketing Strategist, Brand Strategist, Influencer Marketing Manager, +2

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I'm Sonia Torsan, a strategic marketing leader with deep experience overseeing full-funnel activations, experiential campaigns, managing partnerships, and driving growth through high-impact consumer experiences. Based in Manhattan, New York, I lead end-to-end brand activations across the United States and collaborate with creative, production, and marketing teams to turn strategic concepts into compelling consumer experiences.…I'm Sonia Torsan, a strategic marketing leader with deep experience overseeing full-funnel activations, experiential campaigns, managing partnerships, and driving growth through high-impact consumer experiences. Based in Manhattan, New York, I lead end-to-end brand activations across the United States and collaborate with creative, production, and marketing teams to turn strategic concepts into compelling consumer experiences.

Available to hire

I’m Sonia Torsan, a strategic marketing leader with deep experience overseeing full-funnel activations, experiential campaigns, managing partnerships, and driving growth through high-impact consumer experiences.

Based in Manhattan, New York, I lead end-to-end brand activations across the United States and collaborate with creative, production, and marketing teams to turn strategic concepts into compelling consumer experiences.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Romanian, Moldavian, Moldovan

Intermediate

Work Experience

Lead Project Manager at TFA Inc

November 1, 2024 - Present

Lead end-to-end execution of large-scale brand activations and experiential events across the United States; manage client relationships with major brands and oversee project timelines, budgets, and cross-functional teams to ensure seamless execution.

Influencer Partnerships at Grail Talent

October 1, 2023 - January 1, 2026

Plan and execute full-funnel influencer campaigns across TikTok, Instagram, YouTube and Facebook, driving awareness, engagement and measurable conversions. Manage UGC creators and ambassador programs, briefing agencies and creators to ensure optimized content strategy and consistent brand voice. Negotiate contracts, usage rights and deliverables; develop innovative content concepts aligned with product offerings and user rights.