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I’m a social commerce leader with 10+ years driving growth for fitness, wellness, and supplement brands through TikTok Shop and creator ecosystems. I specialize in building programs from the ground up and delivering eight-figure revenue through strategic partnerships, catalog onboarding, and live shopping experiences. I excel at recruiting top creators and affiliates, aligning brand and media strategies, and designing scalable processes and SOPs that accelerate product launches and cross-functional execution.…I’m a social commerce leader with 10+ years driving growth for fitness, wellness, and supplement brands through TikTok Shop and creator ecosystems. I specialize in building programs from the ground up and delivering eight-figure revenue through strategic partnerships, catalog onboarding, and live shopping experiences. I excel at recruiting top creators and affiliates, aligning brand and media strategies, and designing scalable processes and SOPs that accelerate product launches and cross-functional execution.

David Preciado

Influencer Marketing Manager, Content Creator, Social Media Manager, +2

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I’m a social commerce leader with 10+ years driving growth for fitness, wellness, and supplement brands through TikTok Shop and creator ecosystems. I specialize in building programs from the ground up and delivering eight-figure revenue through strategic partnerships, catalog onboarding, and live shopping experiences. I excel at recruiting top creators and affiliates, aligning brand and media strategies, and designing scalable processes and SOPs that accelerate product launches and cross-functional execution.…I’m a social commerce leader with 10+ years driving growth for fitness, wellness, and supplement brands through TikTok Shop and creator ecosystems. I specialize in building programs from the ground up and delivering eight-figure revenue through strategic partnerships, catalog onboarding, and live shopping experiences. I excel at recruiting top creators and affiliates, aligning brand and media strategies, and designing scalable processes and SOPs that accelerate product launches and cross-functional execution.

Available to hire

I’m a social commerce leader with 10+ years driving growth for fitness, wellness, and supplement brands through TikTok Shop and creator ecosystems. I specialize in building programs from the ground up and delivering eight-figure revenue through strategic partnerships, catalog onboarding, and live shopping experiences.

I excel at recruiting top creators and affiliates, aligning brand and media strategies, and designing scalable processes and SOPs that accelerate product launches and cross-functional execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

TikTok Shop Manager at Cart.com

January 1, 2026 - Present

Built Cart.com's TikTok Shop function from the ground up, launching and scaling a new social-commerce channel across multiple brands. Led end-to-end launches: product onboarding, catalog setup, and internal workflows; recruited, onboarded, and managed creators and affiliates in coordination with brand, paid media, and operations teams. Developed playbooks and best practices for TikTok Shop operations and monitored performance metrics to drive optimization and growth.

Brand & Marketing Operations Manager at TRNXN Company

June 1, 2024 - December 1, 2025

Recruited to modernize the marketing stack and internal workflows ahead of company acquisition. Implemented digital systems, automations, and cross-department processes that improved project velocity, creator communication, and brand consistency. Built foundational marketing infrastructure including content operations, analytics dashboards, and scalable SOPs supporting product and media initiatives. Contributed to preparing the organization for its sale and transition to new ownership.

Influencer & Social Commerce Manager at Sunny Health & Fitness

January 1, 2022 - June 1, 2024

Launched the brand's TikTok Shop initiative, generating eight figures in incremental sales. Managed a seven-figure influencer budget, delivering multi-million-dollar revenue through strategic creator partnerships. Grew social media and YouTube engagement by 200%+ while maintaining brand consistency across channels. Conducted market trend analysis to keep the brand ahead of competitors.

Vitamin Manager at Sprouts Farmers Market

July 1, 2020 - January 1, 2022

Oversaw department operations, merchandising, inventory planning, and vendor coordination across sports nutrition and wellness; implemented processes that increased efficiency and sales consistency.

Retail Operations & Brand Lead at Nutrition4Less

April 1, 2016 - July 1, 2020

Scaled operations from 1 to 4 profitable locations within three years; improved operational efficiency by 30%. Increased gross margins from 40% to 60%+ through inventory and pricing strategy; drove 15–20% month-over-month revenue growth.

Assistant Manager at GNC

August 1, 2014 - August 1, 2016

Surpassed monthly sales targets through tailored product recommendations; mentored new team members.