Results-oriented Digital Marketing professional with 10+ years of experience and a Master's degree from Georgetown University. Proven success in B2B social media management, crafting engaging content, and executing campaigns on platforms like LinkedIn and Facebook. I am skilled in building client relationships through CRM platforms, planning and executing multi-channel digital marketing campaigns, and ensuring efficient project execution using Agile methodologies and tools like Jira.

Mary Massoumi

Results-oriented Digital Marketing professional with 10+ years of experience and a Master's degree from Georgetown University. Proven success in B2B social media management, crafting engaging content, and executing campaigns on platforms like LinkedIn and Facebook. I am skilled in building client relationships through CRM platforms, planning and executing multi-channel digital marketing campaigns, and ensuring efficient project execution using Agile methodologies and tools like Jira.

Available to hire

Results-oriented Digital Marketing professional with 10+ years of experience and a Master’s degree from Georgetown University. Proven success in B2B social media management, crafting engaging content, and executing campaigns on platforms like LinkedIn and Facebook. I am skilled in building client relationships through CRM platforms, planning and executing multi-channel digital marketing campaigns, and ensuring efficient project execution using Agile methodologies and tools like Jira.

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Language

English
Fluent

Work Experience

Digital Marketing Director at Effective World Group
July 1, 2021 - November 1, 2023
Led end-to-end marketing strategy for small businesses and startups, driving 35% growth in marketing-sourced revenue. Architected a multi-platform AI content channel around a synthetic media avatar distribution on TikTok, YouTube, and LinkedIn, leveraging Sor a and Eleven Labs for AI video production. Created cross-platform social media strategies for diverse clients, tailoring content calendars and influencer campaigns to industries such as restaurants, fashion, finance, and B2B services. Built and redesigned client websites using Canva, WordPress and Strapi (open-source headless CMS) covering brand identity, copywriting, SEO structure, and UX layout. Managed 15+ simultaneous client social media accounts; produced monthly reports with data-driven recommendations covering reach, engagement, lead generation, and conversion metrics.
Digital Marketing & CRM Transformation Lead at CPI (Computer Packages Inc.)
November 1, 2023 - December 1, 2024
Led end-to-end evaluation and rollout of a modern CRM and project management stack, moving the organization from an outdated in-house system to Zoho CRM and Zoho Projects aligned with sales, marketing, and operations needs. Conducted discovery sessions with sales, development, engineering, and management teams to map workflows, requirements, and pain points, then translated them into practical, scalable solutions. Introduced Kanban practices, built visual pipelines, and trained cross-functional teams on new processes, improving transparency, task ownership, and on-time follow-through. Acted as primary liaison between departments, consolidating feedback, prioritizing improvements, and ensuring the new system supported both commercial and technical stakeholders. Owned marketing strategy and execution across organic social media, paid advertising, and international event marketing to support brand visibility and lead generation. Supported planning, on-site setup, and breakdown for multipl
Operations/Customer Relations Manager at LA Fitness
April 1, 2019 - July 1, 2021
Oversaw daily operations, including recruiting, training, and supervising staff, managing equipment and facilities. Successfully resolved customer complaints and contributed to the national team's efforts in addressing escalated issues. Implemented local marketing initiatives to drive membership sales and engagement, contributing to a 15% increase in new memberships within six months. Leveraged digital channels and targeted messaging to reach potential members effectively.
Marketing Advertising Specialist at Marlty
September 1, 2017 - March 1, 2019
Devised and implemented strategies to boost company awareness and drive targeted traffic. Presented the company’s offerings to new customers. Actively attended local networking meetings to expand business relationships. Ensured top-tier customer satisfaction through feedback loops and responsive engagement. Conceptualized and rolled out a comprehensive marketing package tailored for the company.
Co-Founder - Marketing Executive at Fardabook, IR
June 1, 2011 - June 1, 2014
Co-founded and managed marketing initiatives, focusing on customer acquisition and retention. Built partnerships, led campaigns, and drove growth through targeted outreach and branding activities.
Project Manager at Azad University
October 1, 2008 - January 1, 2010
Managed projects and cross-functional collaboration, coordinating initiatives to support academic and administrative goals.
Marketing Coordinator at Takhte Shirin Agro-industrial Co
April 1, 2005 - January 1, 2007
Coordinated marketing activities, campaigns, and partner communications to support sales and brand presence.
Marketing Executive at Powered Ventures
January 1, 2025 - Present
Led end-to-end marketing strategy for small businesses and startups (Marketing Co-Pilot and Technical Co-Founders), driving 35% growth in marketing-sourced revenue. Architected a multi-platform AI content channel around a synthetic media avatar distributed on TikTok, YouTube, and LinkedIn, leveraging Sora and Eleven Labs for AI video production. Created cross-platform social media strategies for diverse clients, tailoring content calendars and influencer campaigns to industries such as restaurants, fashion, finance, and B2B services. Built and redesigned client websites using Canva, WordPress and Strapi (open-source headless CMS) covering brand identity, copywriting, SEO structure, and UX layout. Manage 15+ simultaneous client social media accounts; produce monthly reports with data-driven recommendations covering reach, engagement, lead generation, and conversion metrics.
Operations / Customer Relations Manager at LA Fitness
April 1, 2019 - July 1, 2021
Oversaw daily operations, including recruiting, training, and supervising staff, managing equipment and facilities. Successfully resolved customer complaints and contributed to the national team's efforts in addressing escalated issues. Implemented local marketing initiatives to drive membership sales, contributing to a 15% increase in new memberships within six months. Leveraged digital channels and targeted messaging to reach potential members effectively.
Marketing Advertising Specialist at MARLITY
September 1, 2017 - March 1, 2019
Devised and implemented strategies to boost company awareness and drive targeted traffic. Presented the company's offerings to new customers. Actively attended local networking meetings to expand business relationships. Ensured top-tier customer satisfaction through feedback loops and responsive engagement. Conceptualized and rolled out a comprehensive marketing package tailored for the company; built solid pipeline of leads and customer conversions.
Co-Founder - Marketing Executive at Fardabook
June 1, 2011 - June 1, 2014
Co-founded and managed marketing initiatives for the company in IR, overseeing marketing strategy, branding and outreach; built early client relations and delivered marketing services to grow the business.

Education

Master of Professional Studies (SIM) at Georgetown University
January 11, 2030 - January 1, 2018
Master of Business Administration (MBA) at Bahar Educational Institute
January 11, 2030 - January 1, 2012
Master of Professional Studies at Georgetown University
January 11, 2030 - January 1, 2018
Master of Business Administration (MBA) at Bahar Educational Institute
January 11, 2030 - January 1, 2012

Qualifications

Advertising on LinkedIn
January 11, 2030 - June 16, 2026
Meta Ads Manager
January 11, 2030 - June 16, 2026
Google Ads Display
January 11, 2030 - June 16, 2026
Google Ads Search
January 11, 2030 - June 16, 2026
MACP (Certified Professional)
January 11, 2030 - June 16, 2026
Agile Project Leadership
January 11, 2030 - June 16, 2026
Canva Essentials
January 11, 2030 - June 16, 2026
Marketing with Canva
January 11, 2030 - June 16, 2026
Advertising on LinkedIn
January 11, 2030 - June 17, 2026
Meta Ads Manager
January 11, 2030 - June 17, 2026
Google Ads Display
January 11, 2030 - June 17, 2026
Google Ads Search
January 11, 2030 - June 17, 2026
Microsoft Advertising Certification (MACP)
January 11, 2030 - June 17, 2026
Agile Project Leadership
January 11, 2030 - June 17, 2026
Canva Essentials
January 11, 2030 - June 17, 2026
Adobe Creative Suite (Photoshop, Illustrator)
January 11, 2030 - June 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Other