I am a visionary Creative Director and Head Designer with over 15 years of leadership experience spanning fashion retail, luxury jewellery, and leather goods. I have a proven track record driving brand growth through high-profile Global IP collaborations with Karl Lagerfeld, Diane von Furstenberg, Disney, and Netflix. My work blends strategic brand development with hands-on creative direction to deliver cohesive identities from concept to launch.
As a Portfolio Lead, I excel at managing multi-brand identities and mentoring cross-functional design teams to deliver innovation-led solutions for both local and international markets. I thrive on shaping a consistent brand story, orchestrating high-impact campaigns, and ensuring design integrity and quality across all touchpoints.
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