Arpan Swain

Led cross-channel digital marketing across SEO, paid media, and email, boosting lead generation by 45%, improving ROAS by 35%, and reducing CAC by 22%. Executed Answer Engine Optimization (AEO) using schema markup and structured content, capturing featured snippets and increasing organic CTR by 20%. Integrated CRM and marketing automation tools to streamline data, improve attribution accuracy, and enhance decision-making across campaigns. Optimized website UX and performance, achieving ~40% faster load times, improved mobile responsiveness, and implemented structured data for enhanced search visibility.

Delivered integrated SEO, PPC, email, and social campaigns, driving 30% more web traffic and 20% more qualified leads to accelerate pipeline growth. Improved organic rankings by 15% and campaign ROI by 35% through content strategy optimization and analytics (GA4, SEMrush). Launched lead-nurture email workflows that increased engagement by 25% and supported multi-stage B2B funnels. Collaborated with sales and ops to refine targeting and attribution, improving MQL-to-SQL conversion and reporting accuracy.

Delivered integrated SEO, PPC, email, and social campaigns, driving 30% more web traffic and 20% more qualified leads to accelerate pipeline growth. Improved organic rankings by 15% and campaign ROI by 35% by optimizing content strategy and leveraging GA4, SEMrush, and performance analytics. Launched lead-nurture email workflows that increased engagement by 25% and supported multi-stage buyer journeys across B2B funnels. Collaborated with sales and ops teams to refine targeting and attribution, improving MQL-to-SQL conversion and reporting accuracy.