Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Arpan Swain, a Digital Marketing Specialist with 5 years of hands-on experience driving campaigns across social media, email, SEO, and PPC. I’ve helped brands boost website traffic, generate quality leads, and improve ROI through data-driven, cross-channel strategies. I’m proficient in analytics tools like GA4, SEMrush, and Ahrefs, plus content creation and site optimization to grow brand awareness and audience engagement. I excel at collaborating with sales teams, refining targeting, and delivering measurable results that move the needle.…Hi, I’m Arpan Swain, a Digital Marketing Specialist with 5 years of hands-on experience driving campaigns across social media, email, SEO, and PPC. I’ve helped brands boost website traffic, generate quality leads, and improve ROI through data-driven, cross-channel strategies. I’m proficient in analytics tools like GA4, SEMrush, and Ahrefs, plus content creation and site optimization to grow brand awareness and audience engagement. I excel at collaborating with sales teams, refining targeting, and delivering measurable results that move the needle.

Arpan Swain

Growth Marketer, Marketing Strategist, Social Media Manager, +4





Hi, I’m Arpan Swain, a Digital Marketing Specialist with 5 years of hands-on experience driving campaigns across social media, email, SEO, and PPC. I’ve helped brands boost website traffic, generate quality leads, and improve ROI through data-driven, cross-channel strategies. I’m proficient in analytics tools like GA4, SEMrush, and Ahrefs, plus content creation and site optimization to grow brand awareness and audience engagement. I excel at collaborating with sales teams, refining targeting, and delivering measurable results that move the needle.…Hi, I’m Arpan Swain, a Digital Marketing Specialist with 5 years of hands-on experience driving campaigns across social media, email, SEO, and PPC. I’ve helped brands boost website traffic, generate quality leads, and improve ROI through data-driven, cross-channel strategies. I’m proficient in analytics tools like GA4, SEMrush, and Ahrefs, plus content creation and site optimization to grow brand awareness and audience engagement. I excel at collaborating with sales teams, refining targeting, and delivering measurable results that move the needle.

Available to hire

Hi, I’m Arpan Swain, a Digital Marketing Specialist with 5 years of hands-on experience driving campaigns across social media, email, SEO, and PPC. I’ve helped brands boost website traffic, generate quality leads, and improve ROI through data-driven, cross-channel strategies.

I’m proficient in analytics tools like GA4, SEMrush, and Ahrefs, plus content creation and site optimization to grow brand awareness and audience engagement. I excel at collaborating with sales teams, refining targeting, and delivering measurable results that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Regional SEO & Growth Specialist at Fonroche Lighting America

March 1, 2025 - Present

Led cross-channel digital marketing across SEO, paid media, and email, boosting lead generation by 45%, improving ROAS by 35%, and reducing CAC by 22%. Executed Answer Engine Optimization (AEO) using schema markup and structured content, capturing featured snippets and increasing organic CTR by 20%. Integrated CRM and marketing automation tools to streamline data, improve attribution accuracy, and enhance decision-making across campaigns. Optimized website UX and performance, achieving ~40% faster load times, improved mobile responsiveness, and implemented structured data for enhanced search visibility.

Digital Marketing Specialist at PTC, USA

January 1, 2024 - March 1, 2025

Delivered integrated SEO, PPC, email, and social campaigns, driving 30% more web traffic and 20% more qualified leads to accelerate pipeline growth. Improved organic rankings by 15% and campaign ROI by 35% through content strategy optimization and analytics (GA4, SEMrush). Launched lead-nurture email workflows that increased engagement by 25% and supported multi-stage B2B funnels. Collaborated with sales and ops to refine targeting and attribution, improving MQL-to-SQL conversion and reporting accuracy.

Digital Marketing Specialist at PTC

January 1, 2024 - March 1, 2025

Delivered integrated SEO, PPC, email, and social campaigns, driving 30% more web traffic and 20% more qualified leads to accelerate pipeline growth. Improved organic rankings by 15% and campaign ROI by 35% by optimizing content strategy and leveraging GA4, SEMrush, and performance analytics. Launched lead-nurture email workflows that increased engagement by 25% and supported multi-stage buyer journeys across B2B funnels. Collaborated with sales and ops teams to refine targeting and attribution, improving MQL-to-SQL conversion and reporting accuracy.

Digital Marketing Specialist at India & U.S. Clients (Earlier Experience)

January 1, 2020 - December 31, 2022

Drove a 45% increase in organic traffic through targeted SEO, keyword optimization, and high-quality backlink acquisition. Managed PPC and paid social campaigns that boosted CTR by 35%, reduced CPC by 25%, and improved ROI by 50%. Executed digital strategies across web, SEO, and social media that enhanced engagement by 35% and improved client satisfaction by 20%.

Digital Marketing Specialist at Various Clients (India & U.S.)

January 1, 2020 - January 1, 2022