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Hello, I’m Ani — a detail-oriented and data-driven digital marketing professional passionate about optimizing campaigns for measurable impact. My journey began in quality assurance and archival management, where I honed skills in process improvement, cross-functional collaboration, and analytical thinking. Transitioning into digital marketing, I discovered a passion for blending creativity with data to drive business growth. Most recently, I managed Meta Ads strategies for surgical and aesthetic services, generating over IDR 500 million in gross revenue with a ROAS of ~6.5 and increasing average monthly appointments by ~20% through refined targeting strategies and creative A/B testing.…Hello, I’m Ani — a detail-oriented and data-driven digital marketing professional passionate about optimizing campaigns for measurable impact. My journey began in quality assurance and archival management, where I honed skills in process improvement, cross-functional collaboration, and analytical thinking. Transitioning into digital marketing, I discovered a passion for blending creativity with data to drive business growth. Most recently, I managed Meta Ads strategies for surgical and aesthetic services, generating over IDR 500 million in gross revenue with a ROAS of ~6.5 and increasing average monthly appointments by ~20% through refined targeting strategies and creative A/B testing.

Ani

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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Hello, I’m Ani — a detail-oriented and data-driven digital marketing professional passionate about optimizing campaigns for measurable impact. My journey began in quality assurance and archival management, where I honed skills in process improvement, cross-functional collaboration, and analytical thinking. Transitioning into digital marketing, I discovered a passion for blending creativity with data to drive business growth. Most recently, I managed Meta Ads strategies for surgical and aesthetic services, generating over IDR 500 million in gross revenue with a ROAS of ~6.5 and increasing average monthly appointments by ~20% through refined targeting strategies and creative A/B testing.…Hello, I’m Ani — a detail-oriented and data-driven digital marketing professional passionate about optimizing campaigns for measurable impact. My journey began in quality assurance and archival management, where I honed skills in process improvement, cross-functional collaboration, and analytical thinking. Transitioning into digital marketing, I discovered a passion for blending creativity with data to drive business growth. Most recently, I managed Meta Ads strategies for surgical and aesthetic services, generating over IDR 500 million in gross revenue with a ROAS of ~6.5 and increasing average monthly appointments by ~20% through refined targeting strategies and creative A/B testing.

Available to hire

Hello, I’m Ani — a detail-oriented and data-driven digital marketing professional passionate about optimizing campaigns for measurable impact.

My journey began in quality assurance and archival management, where I honed skills in process improvement, cross-functional collaboration, and analytical thinking. Transitioning into digital marketing, I discovered a passion for blending creativity with data to drive business growth. Most recently, I managed Meta Ads strategies for surgical and aesthetic services, generating over IDR 500 million in gross revenue with a ROAS of ~6.5 and increasing average monthly appointments by ~20% through refined targeting strategies and creative A/B testing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Performance Marketing at The Clinic Beauty Aesthetics

December 1, 2024 - Present

Managed Meta Ads strategy for surgical & aesthetic services across multiple clinic branches, focusing on lead quality and appointment growth. Achieved over IDR 500 million in gross revenue with a ROAS of ~6.5 in 8 months. Partnered with creative team to develop AI-powered ad creatives aligned with customer segments, driving 3M+ video views and 7.3K+ leads. Increased average monthly appointments by ~20% through refined targeting strategies and creative A/B tests.

Assistant Lab & Inspection at PT MAS Arya Indonesia

February 1, 2020 - May 1, 2024

Communicated directly with merchandisers and brands to resolve discrepancies by using SAP and LightBox, successfully increasing FTT rate for raw material fabrics from 95% to 98% by March 2024. Designed comprehensive SOPs and STWs that enhanced clarity within the label inspection workflow, contributing to cost savings of $398 in production expenditures in June 2023. Coordinated daily meetings and follow-ups with suppliers to address rejected materials, minimizing production delays and enhancing supplier relationships.

Assistant Archivist, Directorate of Assets at Universitas Gadjah Mada

March 1, 2019 - December 1, 2020

Compiled comprehensive proposals for archive processing, streamlining workflows that reduced processing time for new materials by 25%. Generated monthly activity reports that showcased progress and achievements, providing stakeholders with clear insights into archival operations. Spearheaded the digitization of critical archival assets, optimizing accessibility and preserving important records, leading to a 40% increase in user access to archived materials.

Practical Assistant for Biochemistry & Biochemical Engineering at Biology UGM

August 1, 2017 - November 1, 2018

Conducted daily assessments, including pre-tests and practicum reports, tracking student progress and performance, resulting in a 15% improvement in assessment scores. Implemented a systematic assessment framework across all stages of the practicum, leading to consistent evaluations and a 20% increase in student feedback response rate. Fostered collaboration by coordinating with 3 lecturers and 1 lab technician, ensuring seamless communication and support, enhancing practicum experience and student satisfaction by 10%.

Health Analyst Intern at Balai Laboratorium Kesehatan Yogyakarta

July 1, 2017 - July 31, 2017

Facilitated microscopy examination of bacterial samples using Gram stain, analyzing over 10 urine, feces, and blood cultures, contributing to accurate diagnostic outcomes. Conducted bacteriological testing on 10+ samples of water, medical ingredients, and skin care products, ensuring compliance with safety standards and aiding public health investigations. Prepared bacterial and fungal growth media for over 20 sample analyses weekly, enabling efficient and reliable culture testing and contributing to improved turnaround times for lab results.

Treasurer at Keumala Hayati UGM

August 1, 2017 - December 1, 2018

Managed financial activities for the student organization, contributing to significant financial growth through fundraising initiatives including second-hand clothing sales and costume rentals, which supported dance performances and broadened community engagement.

Performance Marketing / Project at Revo U

May 1, 2024 - August 1, 2024

Online Laundry Project (Scents Station): Managed and optimized social media and Google Ads campaigns, generating 3 ads with 4,433 impressions. Achieved 1.33% CTR. Reached 4 ads with a 5.9% CVR and 6.19% CTR through data-driven strategies and ongoing campaign optimizations. Conducted comprehensive audience segmentation to refine targeting, reducing wasted ad spend by 15% and improving traffic quality and relevance for future campaigns.

Researcher at Biology UGM

July 1, 2017 - October 1, 2017

Use of bean sprouts as an alternative medium for fungal growth: Identified optimal conditions for growth of Aspergillus oryzae, significantly reducing costs and improving accessibility for microbiology experiments. Executed rigorous testing and data analysis to determine the most effective concentrations for fungal growth.

Researcher at Biology UGM

July 1, 2017 - October 1, 2017

Additional project on Bean Sprouts as an alternative medium for fungal culture, validating viable alternatives to traditional agar media.