Available to hire
I am a multi-disciplinary creative with 10+ years of experience spanning luxury fashion, retail, hospitality and lifestyle brands. I am equally fluent in brand strategy and hands-on execution across visual identity systems, campaign art direction, textile print design, product design and performance marketing.
I have a proven ability to lead end-to-end creative projects from concept to final delivery, both in-house and as an independent consultant for global clients.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Creative Visual Head Consultant at SCARLET SAGE | 63 EAST
May 1, 2025 - PresentLead end-to-end creative direction across brand building, visual identity and marketing strategy. Shape cohesive brand narratives and luxury-driven visual systems across digital and print platforms. Develop concept development, styling, mood boards and full-cycle production spanning photography, videography and digital design. Oversee performance-led marketing across Meta, Google Ads and social media, ensuring audience-centric and conversion-focused outcomes. Develop high-impact cross-platform campaigns and branded assets including social media, websites, lookbooks, emailers, and digital advertising.
Executive Consultant - Design & Visual Content Strategist at ANANYA BIRLA | IKAI ASAI
September 1, 2018 - April 30, 2025Led rebranding and digital transformation across brand identity, UI/UX and communication design. Implemented website redesigns by elevating user experience and visual coherence. Designed and executed social media strategy and digital content systems to strengthen brand positioning, drive engagement, and ensure consistent multi-platform storytelling. Developed brand identity systems, packaging, collaterals, corporate presentations and digital assets across B2B and B2C ecosystems. Led photoshoots for collection launches and visual merchandising for exhibitions. Managed product and packaging design initiatives for Ikai Asai, Ananya Birla Foundation and Birla Estates, balancing aesthetic refinement with functional execution.
Fashion Illustrator & Textile Print Design at FALGUNI SHANE PEACOCK
December 1, 2017 - May 31, 2022Specialized in couture and ready-to-wear textile print design using digital and hand illustration techniques. Developed high-impact surface designs for runway collections and international clients, translating conceptual narratives into distinctive visual language. Contributed to globally recognized projects, including a textile print featured in Beyoncé’s Art Gala, Katy Perry and other celebs ensemble. Delivered trend-driven yet artistic print solutions aligned with luxury fashion standards.
Fashion Creative Visualizer and Textile Print Design at KUNAL RAWAL
September 1, 2017 - August 31, 2019Led creative development across silhouettes, embroidery, textile prints and surface design for couture, runway and ready-to-wear collections. Directed collaborative design projects including KR x KOOVS and KR x BOAT. Managed end-to-end execution from concept to final output, including fabric selection, embellishments and pattern development ensuring strong alignment between creative vision, brand identity and commercial relevance.
Lead Graphic & Visual Designer at FASHION DESIGN COUNCIL OF INDIA
October 1, 2016 - July 31, 2017Designed integrated visual systems for premier fashion platforms including Amazon India Fashion Week and Couture Week. Developed event identities, stage design concepts and brand communication assets across print and digital media. Created corporate and promotional materials including printable collaterals along with social media visuals, presentations and visual designs for the venue.
Fashion and Creative Content Illustrator and Visualizer at SHIVAN & NARRESH
April 1, 2016 - August 31, 2017Developed runway visuals, press kits, and digital content for campaigns, social media platforms and website. Created prints for runway and ready-to-wear collections for global audiences. Led social media content design, digital media/ graphics and photoshoots. Revamped brand website with improved visual storytelling and user experience.
Fashion and Textile Print Designer and Illustrator at PANKAJ & NIDHI
January 1, 2016 - March 31, 2016Designed conceptual print collections with a strong focus on artistic storytelling and commercial viability. Created an exclusive collection for Anthropologie, aligning with global luxury retail aesthetics and trend-driven design narratives.
Visual Head & Social Media Marketing Consultant at Scarlet Sage | 63 East Creative
May 1, 2025 - PresentLeading end-to-end creative direction across brand building, visual identity and marketing strategy. Shape cohesive brand narratives and luxury-driven visual systems across digital and print platforms. Develop concept development, styling, mood boards and full-cycle production spanning photography, videography and digital design. Oversee performance-led marketing across Meta, Google Ads and social media, ensuring audience-centric and conversion-focused outcomes. Develop high-impact cross-platform campaigns and branded assets including social media, websites, lookbooks, emailers, and digital advertising.
Executive Consultant - Design & Visual Content Strategy at Ananya Birla | Ikai Asai
September 1, 2018 - April 1, 2025Led rebranding and digital transformation across brand identity, UI/UX and communication design. Implemented website redesigns by elevating user experience and visual coherence. Designed and executed social media strategy and digital content systems to strengthen brand positioning, drive engagement, and ensure consistent multi-platform storytelling. Developed brand identity systems, packaging, collaterals, corporate presentations and digital assets across B2B and B2C ecosystems. Led photoshoots for collection launches and visual merchandising for exhibitions. Managed product and packaging design initiatives for Ikai Asai, Ananya Birla Foundation and Birla Estates, balancing aesthetic refinement with functional execution.
Fashion Illustrator & Textile Print Design Consultant at Falguni Shane Peacock
December 1, 2017 - May 1, 2022Specializing in textile print design for couture and ready-to-wear collections, creating standout prints for international clients and A-list celebrities. With a keen eye for detail, I bring creativity and efficiency to every surface design project.
Creative Visualizer & Textile Print Designer at Kunal Rawal
September 1, 2017 - August 1, 2019Led creative development across silhouettes, embroidery, textile prints and surface design for couture, runway and ready-to-wear collections. Directed collaborative design projects including KR x KOOVS and KR x BOAT. Managed end-to-end execution from concept to final output, including fabric selection, embellishments and pattern development ensuring strong alignment between creative vision, brand identity and commercial relevance.
Lead Graphic & Visual Designer at Fashion Design Council of India (FDCI)
October 1, 2016 - July 1, 2017Designed integrated visual systems for premier fashion platforms including Amazon India Fashion Week and Couture Week. Developed event identities, stage design concepts and brand communication assets across print and digital media. Created corporate and promotional materials including printable collaterals along with social media visuals, presentations and visual designs for the venue.
Fashion Illustrator & Creative Content Designer at Shivan & Narresh
April 1, 2016 - August 1, 2017Developed runway visuals, press kits, and digital content for campaigns, social media platforms and website. Created prints for runway and ready-to-wear collections for global audiences. Led social media content design, digital media/ graphics and photoshoots. Revamped brand website with improved visual storytelling and user experience.
Textile Print Designer & Illustrator at Pankaj & Nidhi
January 1, 2016 - March 1, 2016Designed conceptual print collections with a strong focus on artistic storytelling and commercial viability. Created an exclusive collection for Anthropologie, aligning with global luxury retail aesthetics and trend-driven design narratives.
Education
Post graduate diploma in Design at Pearl Academy of Fashion, New Delhi, India
January 1, 2012 - December 31, 2014Bachelor in English Literature (Hons.) at Aligarh Muslim University, Aligarh, India
January 1, 2009 - December 31, 2012Post graduate diploma in Design at Pearl Academy of Fashion
January 1, 2012 - January 1, 2014Bachelor in English Literature (Hons.) at Aligarh Muslim University
January 1, 2009 - January 1, 2012Qualifications
Industry Experience
Retail, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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