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Hi, I’m Safiia Makzhanova, a detail-oriented marketing specialist with 3 years of hands-on experience researching, designing and developing features for email and digital marketing. I enjoy turning business goals into practical product improvements and marketing automation that actually boosts results. Based in Prague, I love collaborating across design, content and product teams to deliver marketing campaigns, optimize user flows, and drive adoption. I’m motivated by turning user insights into clear roadmaps and measurable outcomes.…Hi, I’m Safiia Makzhanova, a detail-oriented marketing specialist with 3 years of hands-on experience researching, designing and developing features for email and digital marketing. I enjoy turning business goals into practical product improvements and marketing automation that actually boosts results. Based in Prague, I love collaborating across design, content and product teams to deliver marketing campaigns, optimize user flows, and drive adoption. I’m motivated by turning user insights into clear roadmaps and measurable outcomes.

Safiia Makzhanova

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Hi, I’m Safiia Makzhanova, a detail-oriented marketing specialist with 3 years of hands-on experience researching, designing and developing features for email and digital marketing. I enjoy turning business goals into practical product improvements and marketing automation that actually boosts results. Based in Prague, I love collaborating across design, content and product teams to deliver marketing campaigns, optimize user flows, and drive adoption. I’m motivated by turning user insights into clear roadmaps and measurable outcomes.…Hi, I’m Safiia Makzhanova, a detail-oriented marketing specialist with 3 years of hands-on experience researching, designing and developing features for email and digital marketing. I enjoy turning business goals into practical product improvements and marketing automation that actually boosts results. Based in Prague, I love collaborating across design, content and product teams to deliver marketing campaigns, optimize user flows, and drive adoption. I’m motivated by turning user insights into clear roadmaps and measurable outcomes.

Available to hire

Hi, I’m Safiia Makzhanova, a detail-oriented marketing specialist with 3 years of hands-on experience researching, designing and developing features for email and digital marketing. I enjoy turning business goals into practical product improvements and marketing automation that actually boosts results.

Based in Prague, I love collaborating across design, content and product teams to deliver marketing campaigns, optimize user flows, and drive adoption. I’m motivated by turning user insights into clear roadmaps and measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Czech

Intermediate

French

Intermediate

Russian

Fluent

Work Experience

Marketing Product Development Specialist at Noveo Group - Weezio (B2B SaaS marketing platform)

January 1, 2023 - January 1, 2026

Led analytics for a B2B marketing platform, translating business goals and user needs into a product roadmap. Managed integration and development of email and digital marketing automation tools; increased adoption through new functionality for BTL, URL-to-IRL (email marketing, in-store promotions, one-pagers). Improved user engagement by enhancing flexibility of key client-side platform functionalities through new Email Marketing feature development and redesigned user flows. Collaborated with design, content and product teams to deliver marketing campaign editor for digital marketing. Improved product development processes by introducing structured discovery and feedback loops.

Remote Product Manager at Noveo Group - Chapvision project, pre Anycommerce (Core team - Web and API)

January 1, 2022 - January 1, 2023

Led cross-functional team with the development of the B2B platform website and API integration, resulting in improvement and optimization of the product from an outdated version to a more advanced one. Set success metrics and defined a roadmap to align with company goals. Conducted in-depth interviews with key stakeholders, business owners and industry experts to research the market and user needs, translating findings into strategic vision.

Remote Product Manager at Noveo Group - Chapvision project, pre Anycommerce (Android mobile app)

January 1, 2021 - January 1, 2022

Led the development of 2 Android applications by managing a team of 4 developers, a designer, and a QA engineer. Redesigned the product development process by introducing market analysis to inform feature implementation, resulting in higher customer satisfaction and positive feedback. Managed the entire development cycle from initial discovery through final delivery, ensuring on-time and on-budget completion.

Remote Business Analyst at Noveo Group - Chapvision project, pre Anycommerce (Android mobile app)

January 1, 2019 - January 1, 2021

Improved user engagement by proposing and implementing UX solutions based on user feedback and research. Managed project backlog, breaking down tasks into manageable units and assigning user stories to team members.

Remote UX/UI Designer at ZoomInfo (Data analytics platform)

January 1, 2018 - January 1, 2019

Designed and integrated new functionality into an internal analytical system that improved the efficiency of the company's products. Release planning and deadline management; stakeholder and vendor coordination.