Deki Alem - Conceptual Album Launch

Speculative campaign for Swedish hip-hop duo Deki Alem and their conceptual album Fuck Deki Alem. The brief: market a release for an artist who rejects traditional marketing. No paid ads, no algorithm, no digital-first tactics. The response was a three-phase mystery campaign - bathroom graffiti, tear-off street posters with a phone number, and cryptic voicemails leading to a secret show.