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Hi, I’m Elizaveta—a marketing specialist with 2+ years of experience in brand marketing, assortment management, campaign coordination, and performance analytics across consumer and retail environments. I excel at market and competitor analysis, budget tracking, and collaborating with commercial and creative teams to drive brand performance and KPIs. I'm proactive, detail-oriented, and quick to adapt to new business systems, with a strong drive to own category and brand initiatives. I enjoy turning data into actionable insights and taking ownership of projects from idea to execution while ensuring cross-functional alignment.…Hi, I’m Elizaveta—a marketing specialist with 2+ years of experience in brand marketing, assortment management, campaign coordination, and performance analytics across consumer and retail environments. I excel at market and competitor analysis, budget tracking, and collaborating with commercial and creative teams to drive brand performance and KPIs. I'm proactive, detail-oriented, and quick to adapt to new business systems, with a strong drive to own category and brand initiatives. I enjoy turning data into actionable insights and taking ownership of projects from idea to execution while ensuring cross-functional alignment.

Elizaveta Averyanova

Marketing Analyst, Brand Strategist, Content Producer, +2

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Hi, I’m Elizaveta—a marketing specialist with 2+ years of experience in brand marketing, assortment management, campaign coordination, and performance analytics across consumer and retail environments. I excel at market and competitor analysis, budget tracking, and collaborating with commercial and creative teams to drive brand performance and KPIs. I'm proactive, detail-oriented, and quick to adapt to new business systems, with a strong drive to own category and brand initiatives. I enjoy turning data into actionable insights and taking ownership of projects from idea to execution while ensuring cross-functional alignment.…Hi, I’m Elizaveta—a marketing specialist with 2+ years of experience in brand marketing, assortment management, campaign coordination, and performance analytics across consumer and retail environments. I excel at market and competitor analysis, budget tracking, and collaborating with commercial and creative teams to drive brand performance and KPIs. I'm proactive, detail-oriented, and quick to adapt to new business systems, with a strong drive to own category and brand initiatives. I enjoy turning data into actionable insights and taking ownership of projects from idea to execution while ensuring cross-functional alignment.

Available to hire

Hi, I’m Elizaveta—a marketing specialist with 2+ years of experience in brand marketing, assortment management, campaign coordination, and performance analytics across consumer and retail environments. I excel at market and competitor analysis, budget tracking, and collaborating with commercial and creative teams to drive brand performance and KPIs.

I’m proactive, detail-oriented, and quick to adapt to new business systems, with a strong drive to own category and brand initiatives. I enjoy turning data into actionable insights and taking ownership of projects from idea to execution while ensuring cross-functional alignment.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Polish

Fluent

English

Fluent

Belarusian

Fluent

Work Experience

Marketing & Content Production Specialist at Norm — Consumer Services Brand, Warsaw

January 1, 2025 - January 1, 2026

Designed and executed monthly content plans across digital channels using Canva and Figma, aligning creative assets with brand campaigns and seasonal activation timelines. Analyzed 50+ weekly customer interactions to identify behavioural trends, translating findings into actionable recommendations that directly informed campaign and content strategy. Produced regular performance reports tracking campaign effectiveness and consumer engagement KPIs, supporting data-driven decision-making and performance steering at brand level.

Project Manager at VirtuGlow — AI Beauty-Tech Startup

January 1, 2025 - January 1, 2026

Coordinated end-to-end delivery of an AI-powered consumer product (real-time visual filters for Zoom), managing cross-functional teams across design, development, and marketing workstreams. Structured sprint planning and feature prioritisation in Asana, quickly adapting to new project management and tracking tools to ensure on-time delivery across an international team. Collected and synthesised user feedback post-launch to support iterative product improvements, informing roadmap decisions and consumer-led feature development.

Marketing & Brand Communications Specialist at Conte — Retail & E-commerce Brand

January 1, 2024 - January 1, 2025

Supported planning and execution of marketing campaigns across digital and retail channels; collaborated with marketing, design, and e-commerce teams on assortment-related promotional activities to ensure consistent brand communication across all consumer touchpoints. Conducted competitor and market analysis to support brand communication and category strategy; monitored social media and consumer trends to inform content planning and identify growth opportunities. Tracked campaign spend and category-level performance metrics in Excel and PowerPoint, preparing stakeholder reports that supported budget allocation and brand optimisation decisions.