Sushant Luthra
I am an insights-driven marketing professional with a Master’s in Digital Marketing and over a year of hands-on experience in marketing operations, campaign execution, and analytics.
About
I am an insights-driven marketing professional with a Master’s in Digital Marketing and over a year of hands-on experience in marketing operations, campaign execution, and analytics. I excel at trialing and integrating AI-powered tools, managing localisation workflows, and optimizing digital asset performance to drive measurable results.
I pride myself on collaborating across design, content, and global marketing teams to deliver data-informed campaigns. I am comfortable in fast-paced, tech-driven environments, track key performance metrics with dashboards (Power BI), and contribute to global initiatives to improve engagement, ROI, and reach while maintaining brand consistency across regions.
- 1 year's experience
- Joined June 2026
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience
Executed comprehensive social media strategies, increasing brand engagement by 62% and audience reach by 42% across Instagram, Facebook, and LinkedIn within 12 months. Launched and managed 6+ paid campaigns via Meta Ads Manager, resulting in a 20% uplift in ROI and a 35% increase in website traffic. Leveraged AI-powered scheduling tools to automate content posting, reducing manual workload by 30% and improving campaign consistency. Tracked weekly performance metrics using Power BI dashboards, delivering monthly insights that led to a 15% improvement in engagement rate. Coordinated with cross-functional teams to manage over 150 digital assets and maintain campaign calendars. Supported global marketing initiatives by localising content across 3+ regions, ensuring brand alignment and regional relevance.
Monitored customer comments on various social media channels and responded promptly. Implemented Twitter and Facebook to promote products, services and content. Designed and edited promotional publications.
Confirmed the provision of nutritional supplies. Handled phone calls, arranged and organised meetings. Accomplishments: Internship completion certificate.
Education
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