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I am a two-time startup co-founder and crypto- and AI-native creative leader with 15+ years across brand strategy, product design, and visual design. Over the past four years I migrated from craft execution into strategy and creative leadership—building brands, products, and communities from zero and directing teams of up to 20. As Head of Creatives at an AI agents startup, I led the design of 12 AI companion characters, the merchandise line, and the brand strategy that scaled a 133,000-strong community and 20,000 on-chain users.…I am a two-time startup co-founder and crypto- and AI-native creative leader with 15+ years across brand strategy, product design, and visual design. Over the past four years I migrated from craft execution into strategy and creative leadership—building brands, products, and communities from zero and directing teams of up to 20. As Head of Creatives at an AI agents startup, I led the design of 12 AI companion characters, the merchandise line, and the brand strategy that scaled a 133,000-strong community and 20,000 on-chain users.

Rachel Tan Rui Qi

Creative Director, Brand Strategist, Product Designer, +2

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I am a two-time startup co-founder and crypto- and AI-native creative leader with 15+ years across brand strategy, product design, and visual design. Over the past four years I migrated from craft execution into strategy and creative leadership—building brands, products, and communities from zero and directing teams of up to 20. As Head of Creatives at an AI agents startup, I led the design of 12 AI companion characters, the merchandise line, and the brand strategy that scaled a 133,000-strong community and 20,000 on-chain users.…I am a two-time startup co-founder and crypto- and AI-native creative leader with 15+ years across brand strategy, product design, and visual design. Over the past four years I migrated from craft execution into strategy and creative leadership—building brands, products, and communities from zero and directing teams of up to 20. As Head of Creatives at an AI agents startup, I led the design of 12 AI companion characters, the merchandise line, and the brand strategy that scaled a 133,000-strong community and 20,000 on-chain users.

Available to hire

I am a two-time startup co-founder and crypto- and AI-native creative leader with 15+ years across brand strategy, product design, and visual design.

Over the past four years I migrated from craft execution into strategy and creative leadership—building brands, products, and communities from zero and directing teams of up to 20. As Head of Creatives at an AI agents startup, I led the design of 12 AI companion characters, the merchandise line, and the brand strategy that scaled a 133,000-strong community and 20,000 on-chain users.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Creatives & Brand Strategy (Founding Team) at Narra Layer (Cyber Crush Pte Ltd)

January 1, 2024 - March 31, 2026

Led design strategy for 12 AI companion characters, defined personality, voice, visual identity, and product role; built the brand identity and design system; designed and shipped a merchandise line; set early product (app) creative direction; directed a cross-functional team of up to 20; led PR, partnerships, and social growth; scaled community to 133k+ followers and 20k on-chain wallet registrations; shipped NFT collections and managed external studios and partnerships.

Co-founder & Creative Director at Altlier (Cyber Crush Pte Ltd)

September 1, 2023 - March 31, 2025

Co-founded the lifestyle and fashion brand for the crypto/Web3 community; built brand identity; launched Series 0 apparel line (8 premium tees); managed end-to-end e-commerce and crypto checkout; led a B2B merchandise design and production arm that became supplychain.io; drove partnerships and activations; brand adopted in Japan via partners; pivoted to Narra.

Owner & Project Manager at Rachops Design

January 1, 2021 - Present

Lead creative strategy and delivery for a multi-industry client portfolio; 86 projects shipped, 11 brands built, 5 websites designed, 9 social media accounts managed; guided event visuals and experiential marketing for clients including ROG, SingHealth, Pacific Rim Group, Berachain, and Lion City Dance Film Festival.

Brand Design Specialist (Contract) at Medtronic, APAC

January 1, 2021 - August 31, 2021

Owned visual identity and communication strategy across APAC; rebranded APAC newsletters; led key-visuals for FY22 kick-off and APAC Awards reaching 5,000+ employees; defined visual standards for branded executive decks; produced regional branding animations; built APAC data visualization for leadership reporting; managed LinkedIn visuals and internal comms.

Project Specialist, COO Office at Khoo Teck Puat Hospital

May 1, 2017 - January 31, 2021

Strategic project lead in operations, design, and communications; contributed to COVID-19 emergency planning; Uniform Design steering and rollout; led CGHH exhibition and convention; developed crisis communications SOPs; collaborated with Public Transport Council on health-brand initiatives; designed and shipped UI/UX for the smart-ward patient application; led internal visual communications.

Graphic Designer (Part-time) at Invade & Fleawhere

June 1, 2015 - August 31, 2016

Designed marketing collateral; managed influencer and client relationships; created storefront signage and event space visuals; developed experiential press kits for large-scale events.

Graphic Design Intern at Nestia

November 1, 2014 - April 30, 2015

Created brand logo assets and early web-infographics; produced marketing banners and posters; supported customer engagement at pop-ups.