Hi, I am Riya Rathi, a results-driven Digital Marketing Specialist and Content Creator with a proven track record of scaling brand visibility and community engagement. I specialize in social media management, influencer marketing, and strategic content development, and I am adept at leveraging performance analytics, scripting, and video production to execute high-impact digital campaigns. I have led end-to-end digital content strategies for 20+ brands, directed full-cycle video production, and built a personal Instagram presence with thousands of engaged followers. I am passionate about turning insights into action and collaborating with creators and brands to tell compelling stories. I enjoy collaborating with brands and teams to craft authentic narratives, optimize campaigns with data-driven insights, and mentor others in best practices for digital marketing and content creation.…

Riya Rathi

Hi, I am Riya Rathi, a results-driven Digital Marketing Specialist and Content Creator with a proven track record of scaling brand visibility and community engagement. I specialize in social media management, influencer marketing, and strategic content development, and I am adept at leveraging performance analytics, scripting, and video production to execute high-impact digital campaigns. I have led end-to-end digital content strategies for 20+ brands, directed full-cycle video production, and built a personal Instagram presence with thousands of engaged followers. I am passionate about turning insights into action and collaborating with creators and brands to tell compelling stories. I enjoy collaborating with brands and teams to craft authentic narratives, optimize campaigns with data-driven insights, and mentor others in best practices for digital marketing and content creation.…

Available to hire

Hi, I am Riya Rathi, a results-driven Digital Marketing Specialist and Content Creator with a proven track record of scaling brand visibility and community engagement. I specialize in social media management, influencer marketing, and strategic content development, and I am adept at leveraging performance analytics, scripting, and video production to execute high-impact digital campaigns. I have led end-to-end digital content strategies for 20+ brands, directed full-cycle video production, and built a personal Instagram presence with thousands of engaged followers. I am passionate about turning insights into action and collaborating with creators and brands to tell compelling stories.

I enjoy collaborating with brands and teams to craft authentic narratives, optimize campaigns with data-driven insights, and mentor others in best practices for digital marketing and content creation.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Digital Marketing & Content Specialist at Freelance / Partnerships
January 1, 2024 - Present
Spearheaded end-to-end digital content strategies and influencer marketing campaigns for 20+ high-profile brands, including Tira Beauty, Superdry, Kylie Cosmetics, Bingo, Zepto, and ChatGPT. Developed and executed data-driven social media campaigns, achieving a 70% increase in audience interaction and engagement. Directed full-cycle video production—from ideation and scripting to filming and post-production—ensuring alignment with brand identity. Analyzed weekly performance metrics to optimize content delivery and fostered sustainable community growth.
Social Media and Marketing Manager at The Lean Lab
March 1, 2026 - June 1, 2026
Conceptualized and executed high-conversion digital content strategies, developed comprehensive 30-day social media calendars to sustain brand visibility and audience engagement. Leveraged advanced performance analytics to monitor campaign ROI, translating data insights into actionable strategy pivots that drove sustained organic growth. Directed end-to-end production logistics for commercial shoots, overseeing location scouting, talent acquisition, and cross-functional coordination of influencers, models, and photography teams. Orchestrated overhead in arching creative direction and authored compelling video scripts across multiple digital platforms, ensuring strict alignment with premium brand identities and marketing objectives.
Social Media and Marketing Manager at Kinlife.in
May 1, 2025 - June 1, 2025
Conceptualized and executed high-conversion digital content strategies, developed comprehensive 30-day social media calendars to sustain brand visibility and audience engagement. Leveraged advanced performance analytics to monitor campaign ROI, translating data insights into actionable strategy pivots that drove sustained organic growth. Directed end-to-end production logistics for commercial shoots, overseeing location scouting, talent acquisition, and cross-functional coordination of influencers, models, and photography teams.
Social Media and Marketing Manager at Cannac.in
January 1, 2025 - April 1, 2025
Conceptualized and executed high-conversion digital content strategies, developed comprehensive 30-day social media calendars to sustain brand visibility and audience engagement. Leveraged advanced performance analytics to monitor campaign ROI, translating data insights into actionable strategy pivots that drove sustained organic growth. Directed end-to-end production logistics for commercial shoots, overseeing location scouting, talent acquisition, and cross-functional coordination of influencers, models, and photography teams.

Education

High School at Suraj Bhan DAV Public School
January 11, 2030 - January 1, 2022
B.Des (Fashion Communication) at Amity School of Fashion Technology
January 1, 2022 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail

Skills

Experience Level