I'm Iqra Khawaja, a results-driven Marketing and Brand Management professional with a BS in Media Studies and a Master's in Advertising. I have hands-on experience in brand strategy, digital marketing, social media management, content development, and creative direction. I thrive on turning insights into campaigns that connect with audiences and drive growth, and I enjoy building brands from the ground up. As the founder of Bliss By Shahana, I built a beauty and lifestyle brand from the ground up, leading branding, campaigns, customer engagement, and partnerships. I also drive marketing for Shahana's Beauty Salon, focusing on customer acquisition and retention. I'm passionate about entrepreneurship, creative direction, and data-driven marketing that resonates with diverse audiences.

I'm Iqra Khawaja, a results-driven Marketing and Brand Management professional with a BS in Media Studies and a Master's in Advertising. I have hands-on experience in brand strategy, digital marketing, social media management, content development, and creative direction. I thrive on turning insights into campaigns that connect with audiences and drive growth, and I enjoy building brands from the ground up. As the founder of Bliss By Shahana, I built a beauty and lifestyle brand from the ground up, leading branding, campaigns, customer engagement, and partnerships. I also drive marketing for Shahana's Beauty Salon, focusing on customer acquisition and retention. I'm passionate about entrepreneurship, creative direction, and data-driven marketing that resonates with diverse audiences.

Available to hire

I’m Iqra Khawaja, a results-driven Marketing and Brand Management professional with a BS in Media Studies and a Master’s in Advertising. I have hands-on experience in brand strategy, digital marketing, social media management, content development, and creative direction. I thrive on turning insights into campaigns that connect with audiences and drive growth, and I enjoy building brands from the ground up.

As the founder of Bliss By Shahana, I built a beauty and lifestyle brand from the ground up, leading branding, campaigns, customer engagement, and partnerships. I also drive marketing for Shahana’s Beauty Salon, focusing on customer acquisition and retention. I’m passionate about entrepreneurship, creative direction, and data-driven marketing that resonates with diverse audiences.

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Experience Level

Intermediate

Language

English
Fluent
Urdu
Advanced
Sindhi
Advanced

Work Experience

Founder & Brand Manager at Bliss By Shahana
September 1, 2023 - Present
Founded and developed a beauty and lifestyle brand. Led branding, marketing campaigns, customer engagement, and partnerships.
Beauty Salon Director at Shahana's Beauty Salon
November 1, 2019 - Present
Managed marketing, customer acquisition, and social media advertising. Led business growth and customer retention initiatives.
Digital Marketing Intern at Excelerate
June 1, 2025 - July 1, 2025
Supported digital marketing campaigns, competitor analysis, and content strategy.
Social Media Manager at Nexum Digital
April 1, 2023 - December 1, 2023
Managed client social media accounts and campaign execution.
Art Director & Head of Social Media at Initiation Entertainment
October 1, 2017 - December 1, 2022
Led creative campaigns, content development, and digital communication.
Graphic Designer at Pulmuduko Butterfly
May 1, 2018 - December 1, 2023
Created branding assets and marketing materials.

Education

Master of Advertising at SZABIST
January 11, 2030 - January 1, 2026
Bachelor of Science (Communication & Media Studies) at SZABIST – Rockford Cambridge College
January 11, 2030 - June 18, 2026
O Levels at Rockford Cambridge College
January 11, 2030 - June 18, 2026

Qualifications

Google Fundamentals of Digital Marketing
January 11, 2030 - June 18, 2026
Digital Performance Marketing – IVS
January 11, 2030 - June 18, 2026
Mini MBA – IBMI Germany
January 11, 2030 - June 18, 2026
Digital Earning Program – IBA CICT
January 11, 2030 - June 18, 2026
Nano Influencer Training – CIRCLE Women Association
January 11, 2030 - June 18, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Other