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I’m Bhumii Shah, a senior copywriter and content strategist with 15+ years’ experience in digital long- and short-form copywriting. While a bulk of my experience lies within financial services and the Fintech sectors, I've most recently taken on the role of marketing manager and content director with a musician/artist to help them improve their and social media presence and build a profile on wedding websites in the UK. Here's a link to my portfolio for your reference: _Website not available. Sign in: https://www.twine.net/signup_ And the link to the website for the artist I helped create: _Website not available. Sign in: https://www.twine.net/signup_ Thanks in advance Bhumii…I’m Bhumii Shah, a senior copywriter and content strategist with 15+ years’ experience in digital long- and short-form copywriting. While a bulk of my experience lies within financial services and the Fintech sectors, I've most recently taken on the role of marketing manager and content director with a musician/artist to help them improve their and social media presence and build a profile on wedding websites in the UK. Here's a link to my portfolio for your reference: _Website not available. Sign in: https://www.twine.net/signup_ And the link to the website for the artist I helped create: _Website not available. Sign in: https://www.twine.net/signup_ Thanks in advance Bhumii

Bhumii Shah

Copywriter, Writer, Content Producer, +2

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I’m Bhumii Shah, a senior copywriter and content strategist with 15+ years’ experience in digital long- and short-form copywriting. While a bulk of my experience lies within financial services and the Fintech sectors, I've most recently taken on the role of marketing manager and content director with a musician/artist to help them improve their and social media presence and build a profile on wedding websites in the UK. Here's a link to my portfolio for your reference: _Website not available. Sign in: https://www.twine.net/signup_ And the link to the website for the artist I helped create: _Website not available. Sign in: https://www.twine.net/signup_ Thanks in advance Bhumii…I’m Bhumii Shah, a senior copywriter and content strategist with 15+ years’ experience in digital long- and short-form copywriting. While a bulk of my experience lies within financial services and the Fintech sectors, I've most recently taken on the role of marketing manager and content director with a musician/artist to help them improve their and social media presence and build a profile on wedding websites in the UK. Here's a link to my portfolio for your reference: _Website not available. Sign in: https://www.twine.net/signup_ And the link to the website for the artist I helped create: _Website not available. Sign in: https://www.twine.net/signup_ Thanks in advance Bhumii

Available to hire

I’m Bhumii Shah, a senior copywriter and content strategist with 15+ years’ experience in digital long- and short-form copywriting. While a bulk of my experience lies within financial services and the Fintech sectors, I’ve most recently taken on the role of marketing manager and content director with a musician/artist to help them improve their and social media presence and build a profile on wedding websites in the UK. Here’s a link to my portfolio for your reference: Website not available. Sign in: https://www.twine.net/signup

And the link to the website for the artist I helped create: Website not available. Sign in: https://www.twine.net/signup

Thanks in advance
Bhumii

Skills

Copywriting

Branding

SEO Copywriting

Experience Level

Copywriting

Expert

Branding

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Fractional Content Director and Marketing Manager at Various Clients

January 1, 2025 - Present

Growth marketing: Served as Creative Director for digital brands like Giovanni Gagliano Music and Rising Survivors to build tone of voice and multi-channel social media campaigns across Facebook, Meta, Instagram and TikTok to scale audience engagement. SaaS and startups: Audited and restructured user lifecycle journeys, updating copy across web pages, app interfaces, and CRM paths to remove friction points.

Head of Copy and Content at OANDA

July 1, 2021 - December 1, 2024

Strategic leadership for global copy direction and creative strategy for complex, regulated trading products; funnel optimisation with performance, SEO, product and data analytics teams; process efficiency by integrating compliance early into the creative brief stage; cross-functional management of third-party agencies and internal teams to maintain quality control and editorial guidelines.

Senior Digital Copywriter at OANDA

June 1, 2018 - July 1, 2021

Lifecycle marketing: Overhauled automated email journeys, onboarding push notifications, and retention campaigns; data-driven creative translating intricate financial and trading mechanisms into highly digestible, high-converting digital ad hooks.

Senior Copywriter / Content Strategist at CMC Markets & Blue Anchor Search

March 1, 2015 - June 1, 2018

Corporate scale: Spearheaded high-stakes content creation, closely collaborating with the Head of Marketing and Content to develop confidential strategic materials leading up to a major company IPO launch in 2016. Campaign delivery: Authored end-to-end creative briefs, digital storyboards, and multi-channel marketing campaigns to demystify financial products for casual investors.

Senior Copy Editor & Copywriter at City Index (Part of StoneX Group)

January 1, 2010 - September 1, 2014

Award-winning multi-channel copy for the Trading Academy campaign; end-to-end quality control and stakeholder sign-off responsibilities for all localised digital marketing collateral.

Financial Marketing Writer at IG Group

January 1, 2008 - December 31, 2009

Created financial marketing materials and messaging.

Senior Features Writer at Asian Woman Magazine

January 1, 2007 - December 31, 2007

Wrote features and contributed to editorial content.

Head of Editorial at Education Times (The Times of India)

January 1, 2004 - December 31, 2006

Led editorial initiatives and content strategy.