Available to hire
I’m Archie Pareek, a brand designer with 9 years of experience creating scalable visual systems and digital experiences. I’ve led end-to-end branding and design for startups and scale-ups, from product UI to print and packaging, shaping cohesive identities and memorable experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Senior Brand Designer at Uniqode
January 1, 2024 - January 1, 2025Redesigned Uniqode’s digital business cards into a scalable, responsive system, improving product consistency and user adoption. Collaborated with product teams to redesign the QR code generator homepage, improving usability and hierarchy, and CTR by 4%. Led design of print, packaging, and branded marketing assets including merchant smart speaker, branded credit cards, and illustrated QR code systems. Developed a scalable branding concept for Pincode, PhonePe’s grocery delivery platform.
Lead Brand Designer at PhonePe
January 1, 2023 - January 1, 2024Led branding initiatives and design systems across web, CRM, and marketing. Collaborated with cross-functional teams to ensure cohesive brand expression and scalable identity assets.
Design Manager at Cult.fit
January 1, 2020 - January 1, 2023Managed design across Cult.fit’s web, CRM, and marketing touchpoints; led a team of three designers. Built scalable visual identities and campaigns for the at‑home fitness vertical and related initiatives.
Visual Designer at The Economist Group
January 1, 2018 - January 1, 2019Translated research-heavy editorial content into clear visual narratives across digital and print platforms.
Graduate Assistant at Maryland Institute College of Art (MICA)
January 1, 2025 - January 1, 2026MICA Graduate Assistant responsible for supporting coursework and academic activities related to design education.
Adjunct Faculty at Ecole Intuit Lab
January 1, 2023 - January 1, 2024Adjunct Faculty teaching design and typography as part of the curriculum.
Intern at Ek Type
January 1, 2016 - January 1, 2016Typography-focused internship exploring type design foundations and editorial applications.
Education
Master of Art, Graphic Design at Maryland Institute College of Art (MICA)
January 11, 2030 - January 1, 2026Bachelor of Design, Fashion Communication at National Institute of Fashion Technology Mumbai
January 11, 2030 - January 1, 2016Qualifications
STA 100 Winner
January 1, 2026 - June 18, 2026MICA Merit Scholarship recipient
January 1, 2025 - January 1, 2025Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
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