I'm Archie Pareek, a brand designer with 9 years of experience creating scalable visual systems and digital experiences. I’ve led end-to-end branding and design for startups and scale-ups, from product UI to print and packaging, shaping cohesive identities and memorable experiences.

Archie Pareek

I'm Archie Pareek, a brand designer with 9 years of experience creating scalable visual systems and digital experiences. I’ve led end-to-end branding and design for startups and scale-ups, from product UI to print and packaging, shaping cohesive identities and memorable experiences.

Available to hire

I’m Archie Pareek, a brand designer with 9 years of experience creating scalable visual systems and digital experiences. I’ve led end-to-end branding and design for startups and scale-ups, from product UI to print and packaging, shaping cohesive identities and memorable experiences.

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Language

English
Fluent

Work Experience

Senior Brand Designer at Uniqode
January 1, 2024 - January 1, 2025
Redesigned Uniqode’s digital business cards into a scalable, responsive system, improving product consistency and user adoption. Collaborated with product teams to redesign the QR code generator homepage, improving usability and hierarchy, and CTR by 4%. Led design of print, packaging, and branded marketing assets including merchant smart speaker, branded credit cards, and illustrated QR code systems. Developed a scalable branding concept for Pincode, PhonePe’s grocery delivery platform.
Lead Brand Designer at PhonePe
January 1, 2023 - January 1, 2024
Led branding initiatives and design systems across web, CRM, and marketing. Collaborated with cross-functional teams to ensure cohesive brand expression and scalable identity assets.
Design Manager at Cult.fit
January 1, 2020 - January 1, 2023
Managed design across Cult.fit’s web, CRM, and marketing touchpoints; led a team of three designers. Built scalable visual identities and campaigns for the at‑home fitness vertical and related initiatives.
Visual Designer at The Economist Group
January 1, 2018 - January 1, 2019
Translated research-heavy editorial content into clear visual narratives across digital and print platforms.
Graduate Assistant at Maryland Institute College of Art (MICA)
January 1, 2025 - January 1, 2026
MICA Graduate Assistant responsible for supporting coursework and academic activities related to design education.
Adjunct Faculty at Ecole Intuit Lab
January 1, 2023 - January 1, 2024
Adjunct Faculty teaching design and typography as part of the curriculum.
Intern at Ek Type
January 1, 2016 - January 1, 2016
Typography-focused internship exploring type design foundations and editorial applications.

Education

Master of Art, Graphic Design at Maryland Institute College of Art (MICA)
January 11, 2030 - January 1, 2026
Bachelor of Design, Fashion Communication at National Institute of Fashion Technology Mumbai
January 11, 2030 - January 1, 2016

Qualifications

STA 100 Winner
January 1, 2026 - June 18, 2026
MICA Merit Scholarship recipient
January 1, 2025 - January 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail