Brand designer with 8 years of experience building scalable visual systems and digital experiences across web, CRM, packaging, and motion. Skilled in typography, identity systems, and campaign art direction—helping teams translate strategy into clear, consistent design.

Archie Pareek

Brand designer with 8 years of experience building scalable visual systems and digital experiences across web, CRM, packaging, and motion. Skilled in typography, identity systems, and campaign art direction—helping teams translate strategy into clear, consistent design.

Available to hire

Brand designer with 8 years of experience building scalable visual systems and digital experiences across web, CRM, packaging, and motion. Skilled in typography, identity systems, and campaign art direction—helping teams translate strategy into clear, consistent design.

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Language

English
Fluent

Work Experience

MICA Graduate Assistant at Maryland Institute College of Art (MICA)
January 1, 2026 - June 30, 2026
Graduate assistant (spring 2026).
MICA Graduate Assistant at MICA
January 1, 2026 - Present
Graduate assistant supporting teaching/learning activities at MICA.
Graduate Assistant at Maryland Institute College of Art (MICA)
January 1, 2025 - January 1, 2026
MICA Graduate Assistant responsible for supporting coursework and academic activities related to design education.
Senior Brand Designer at Uniqode
January 1, 2024 - January 1, 2025
Redesigned Uniqode’s digital business cards into a scalable, responsive system, improving product consistency and user adoption. Collaborated with product teams to redesign the QR code generator homepage, improving usability and hierarchy, and CTR by 4%. Led design of print, packaging, and branded marketing assets including merchant smart speaker, branded credit cards, and illustrated QR code systems. Developed a scalable branding concept for Pincode, PhonePe’s grocery delivery platform.
Brand Designer at Phone Pe
August 1, 2023 - December 31, 2024
Worked as a lead brand designer at PhonePe (details not fully specified in the resume excerpt).
PhonePe Lead Brand Designer at PhonePe
August 1, 2023 - December 31, 2024
Brand design leadership for large-scale digital and marketing initiatives. Worked across brand identity and digital touchpoints, partnering with product and marketing teams to deliver consistent visual systems and campaign outputs.
Adjunct Faculty at Ecole Intuit Lab
January 1, 2023 - January 1, 2024
Adjunct Faculty teaching design and typography as part of the curriculum.
Lead Brand Designer at PhonePe
January 1, 2023 - January 1, 2024
Led branding initiatives and design systems across web, CRM, and marketing. Collaborated with cross-functional teams to ensure cohesive brand expression and scalable identity assets.
Cult.fit Design Manager at Cult.fit
January 1, 2020 - May 31, 2023
Managed design across Cult.fit’s product and marketing workstreams. Developed scalable design approaches to support program growth, maintained visual consistency across channels, and led creative direction for multi-touchpoint launches and campaigns.
Design Manager at Cult.fit
January 1, 2020 - January 1, 2023
Managed design across Cult.fit’s web, CRM, and marketing touchpoints; led a team of three designers. Built scalable visual identities and campaigns for the at‑home fitness vertical and related initiatives.
Visual Designer at The Economist Group
January 1, 2018 - January 1, 2019
Translated research-heavy editorial content into clear visual narratives across digital and print platforms.
Ek Type Intern
January 1, 2016 - Present
Type intern (details not fully specified).
Ek Type Intern at Ek Type
January 1, 2016 - December 31, 2016
Type/design internship supporting typography and typographic explorations.
Intern at Ek Type
January 1, 2016 - January 1, 2016
Typography-focused internship exploring type design foundations and editorial applications.

Education

Master of Art, Graphic Design at Maryland Institute College of Art (MICA)
January 11, 2030 - January 1, 2026
Bachelor of Design, Fashion Communication at National Institute of Fashion Technology Mumbai
January 11, 2030 - January 1, 2016
Master of Art, Graphic Design at Maryland Institute College of Art (MICA)
January 1, 2024 - January 1, 2026
Bachelor of Design, Fashion Communication at National Institute of Fashion Technology (NIFT), Mumbai
January 1, 2012 - January 1, 2016
Master of Art, Graphic Design at Maryland Institute College of Art (MICA)
January 1, 2024 - January 1, 2026
Bachelor of Design, Fashion Communication at National Institute of Fashion Technology
January 1, 2012 - January 1, 2016
Ecole Intuit Lab Adjunct Faculty (program/role) at Ecole Intuit Lab
January 1, 2023 - January 1, 2024

Qualifications

STA 100 Winner
January 1, 2026 - June 18, 2026
MICA Merit Scholarship recipient
January 1, 2025 - January 1, 2025
MICA Merit Scholarship
January 1, 2026 - July 13, 2026
ST A 100 Winner
January 1, 2025 - July 13, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail, Consumer Goods