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Hi, I'm Thálita Garção da Silva, a PR & Communications professional with diverse experience across Media Relations, CRM, Global Banking, and Digital Marketing. I bring a customer-centric mindset, blending creativity with data-driven insights to help brands grow, engage, and succeed. I focus on driving brand awareness, managing public perception, and handling crisis communication with calm and clarity. I enjoy collaborating with international stakeholders and turning complex challenges into actionable strategies that deliver measurable results.…Hi, I'm Thálita Garção da Silva, a PR & Communications professional with diverse experience across Media Relations, CRM, Global Banking, and Digital Marketing. I bring a customer-centric mindset, blending creativity with data-driven insights to help brands grow, engage, and succeed. I focus on driving brand awareness, managing public perception, and handling crisis communication with calm and clarity. I enjoy collaborating with international stakeholders and turning complex challenges into actionable strategies that deliver measurable results.

Thálita Garção da Silva

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Hi, I'm Thálita Garção da Silva, a PR & Communications professional with diverse experience across Media Relations, CRM, Global Banking, and Digital Marketing. I bring a customer-centric mindset, blending creativity with data-driven insights to help brands grow, engage, and succeed. I focus on driving brand awareness, managing public perception, and handling crisis communication with calm and clarity. I enjoy collaborating with international stakeholders and turning complex challenges into actionable strategies that deliver measurable results.…Hi, I'm Thálita Garção da Silva, a PR & Communications professional with diverse experience across Media Relations, CRM, Global Banking, and Digital Marketing. I bring a customer-centric mindset, blending creativity with data-driven insights to help brands grow, engage, and succeed. I focus on driving brand awareness, managing public perception, and handling crisis communication with calm and clarity. I enjoy collaborating with international stakeholders and turning complex challenges into actionable strategies that deliver measurable results.

Available to hire

Hi, I’m Thálita Garção da Silva, a PR & Communications professional with diverse experience across Media Relations, CRM, Global Banking, and Digital Marketing. I bring a customer-centric mindset, blending creativity with data-driven insights to help brands grow, engage, and succeed.

I focus on driving brand awareness, managing public perception, and handling crisis communication with calm and clarity. I enjoy collaborating with international stakeholders and turning complex challenges into actionable strategies that deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Account Executive at GMS Agency

December 1, 2025 - Present

Delivering strategic PR and communications support for international golf and lifestyle brands; responsible for media relations, communication strategy, and brand reputation management, while supporting business development initiatives. Monitorization of marketing campaigns and reporting; HTML creation; Implement database segmentation using Mailchimp; engaging with internal and external international stakeholders; managing key accounts including Dubai Golf & Viya Golf, Sotogrande SA, Cabot Europe, Bernardus Golf, and Laguna Golf Phuket.

CRM Deployment Specialist at Nestlé

April 1, 2025 - December 1, 2025

Responsible for the implementation, execution and on-time delivery of global email marketing campaigns for Nestlé brands. Single Point of Contact (SPOC) for Nescafe Dolce Gusto GR & HU markets. HTML creation; Implement database segmentation using email marketing tool (ELOQUA Oracle); Design customer journeys according to brand guidelines; A/B test creation; Campaign monitoring, data reports, database segmentation, and KPI reporting; Engage with internal and external international stakeholders.

Global Markets Settlement Senior Officer at BNP Paribas CIB

August 1, 2021 - March 1, 2025

Global Markets Securities Settlement; contribute to the overall successful running of the settlement department, minimising settlement costs and operational risk; Nostro and depot breaks reconciliation; SWIFT analysis and interpretation; Client Management; CSDR Penalties Project Management for BNP Fortis.

Global Markets Securities Settlement Officer at BNP Paribas CIB

November 1, 2019 - August 1, 2021

Settlement of security transactions and financial products on a timely and cost-effective basis; reconciliation for Nostro and depot breaks; maintaining relationships with clients and BNP departments; control of settlement fails; SWIFT analysis; Client Management.

Copywriter at Plot Content Agency

January 1, 2019 - June 1, 2019

Copywriting; Editorial content creation.

PR & Communication Junior Account at SayU Consulting

September 1, 2016 - March 1, 2018

Supported the management of a portfolio of clients; contributed to the development and execution of strategic communication plans aligned with each brand’s objectives; Editorial content creation (press releases, articles, social media content); Media coverage to increase brand visibility; SEO; Media Exposure Evaluation and Reporting; Social Media Management.

PR & Communication Trainee at SayU Consulting

May 1, 2016 - September 1, 2016

PR & Communication Trainee activities; assisted in client coordination and content creation.