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I'm Adam Parker, a senior Affiliate Marketing Manager with a track record of driving sustained growth for global brands. I design and lead cross-channel affiliate programs across networks like Awin, Impact, and Partnerize, blending data-driven analysis with creative growth ideas to hit client KPIs. I’ve helped brands such as Burberry, JD Sports, VistaPrint, Regatta, and Go Outdoors accelerate revenue through strategic partnerships and optimized campaigns. I enjoy building and mentoring teams, optimizing campaigns, and turning partnerships into scalable revenue. I thrive in fast-paced environments, translating complex data into clear strategies and actionable plans, while keeping a strong focus on brand safety and efficiency.…I'm Adam Parker, a senior Affiliate Marketing Manager with a track record of driving sustained growth for global brands. I design and lead cross-channel affiliate programs across networks like Awin, Impact, and Partnerize, blending data-driven analysis with creative growth ideas to hit client KPIs. I’ve helped brands such as Burberry, JD Sports, VistaPrint, Regatta, and Go Outdoors accelerate revenue through strategic partnerships and optimized campaigns. I enjoy building and mentoring teams, optimizing campaigns, and turning partnerships into scalable revenue. I thrive in fast-paced environments, translating complex data into clear strategies and actionable plans, while keeping a strong focus on brand safety and efficiency.

Adam Parker

Affiliate Marketer, Growth Marketer, Brand Strategist, +2

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I'm Adam Parker, a senior Affiliate Marketing Manager with a track record of driving sustained growth for global brands. I design and lead cross-channel affiliate programs across networks like Awin, Impact, and Partnerize, blending data-driven analysis with creative growth ideas to hit client KPIs. I’ve helped brands such as Burberry, JD Sports, VistaPrint, Regatta, and Go Outdoors accelerate revenue through strategic partnerships and optimized campaigns. I enjoy building and mentoring teams, optimizing campaigns, and turning partnerships into scalable revenue. I thrive in fast-paced environments, translating complex data into clear strategies and actionable plans, while keeping a strong focus on brand safety and efficiency.…I'm Adam Parker, a senior Affiliate Marketing Manager with a track record of driving sustained growth for global brands. I design and lead cross-channel affiliate programs across networks like Awin, Impact, and Partnerize, blending data-driven analysis with creative growth ideas to hit client KPIs. I’ve helped brands such as Burberry, JD Sports, VistaPrint, Regatta, and Go Outdoors accelerate revenue through strategic partnerships and optimized campaigns. I enjoy building and mentoring teams, optimizing campaigns, and turning partnerships into scalable revenue. I thrive in fast-paced environments, translating complex data into clear strategies and actionable plans, while keeping a strong focus on brand safety and efficiency.

Available to hire

I’m Adam Parker, a senior Affiliate Marketing Manager with a track record of driving sustained growth for global brands. I design and lead cross-channel affiliate programs across networks like Awin, Impact, and Partnerize, blending data-driven analysis with creative growth ideas to hit client KPIs. I’ve helped brands such as Burberry, JD Sports, VistaPrint, Regatta, and Go Outdoors accelerate revenue through strategic partnerships and optimized campaigns.

I enjoy building and mentoring teams, optimizing campaigns, and turning partnerships into scalable revenue. I thrive in fast-paced environments, translating complex data into clear strategies and actionable plans, while keeping a strong focus on brand safety and efficiency.

Skills

Google Ads

GA4

Experience Level

Google Ads

Expert

GA4

Intermediate

Work Experience

Affiliate Marketing Manager at Various client accounts (Awin, Impact, Partnerize)

August 1, 2023 - March 31, 2025

Led strategic growth across multiple client accounts, delivering growth through partner recruitment, campaign optimization, and performance analysis. Developed and executed affiliate growth strategies aligned with client objectives, focusing on revenue growth, efficiency, and brand-safe partnerships. Coordinated cross-functional teams and delivered consistent program optimizations across affiliate platforms.

Affiliate & Partnerships Manager at Brand portfolio including Scotts, Tessuti, Go Outdoors, Blacks, Millets, and others

November 1, 2021 - February 28, 2023

Managed top-tier brands, created bespoke growth strategies aligned to KPIs across 10+ brands, resulting in record channel growth. Mentored an executive team member and consistently delivered high ROAS targets across international markets.

Affiliate Assistant Manager at Regatta & Dare 2b

June 1, 2018 - November 30, 2021

Scaled Regatta and Dare 2b affiliate channels by 370%+ over 3 years. Promoted to Assistant Manager and built a high-performing affiliate team, delivering growth across multiple international markets.

Campaigns Assistant Manager at Tesco, The AA, Wayfarer, House of Fraser

June 1, 2016 - January 31, 2018

Developed foundational skills in performance reporting, recruitment, and client presentations while supporting campaign management for major retail and services accounts.