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Hi, I’m Madison McCaig, a brand-minded marketer with hands-on experience in content strategy, paid social, SEO/SEM, and community growth — backed by a Google Digital Marketing & E-Commerce Certificate and years of creative and people leadership in high-visibility consumer environments. I have a proven track record of building teams, guiding creative direction, and turning strategy into measurable results. I’m passionate about storytelling and aligning visual output with seasonal campaigns and brand standards to enhance the in-store and online customer experience. I’m excited to bring a strategic, story-driven approach to a marketing or brand role and help brands grow with creative, data-informed initiatives.…Hi, I’m Madison McCaig, a brand-minded marketer with hands-on experience in content strategy, paid social, SEO/SEM, and community growth — backed by a Google Digital Marketing & E-Commerce Certificate and years of creative and people leadership in high-visibility consumer environments. I have a proven track record of building teams, guiding creative direction, and turning strategy into measurable results. I’m passionate about storytelling and aligning visual output with seasonal campaigns and brand standards to enhance the in-store and online customer experience. I’m excited to bring a strategic, story-driven approach to a marketing or brand role and help brands grow with creative, data-informed initiatives.

Madison McCaig

Content Creator, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Madison McCaig, a brand-minded marketer with hands-on experience in content strategy, paid social, SEO/SEM, and community growth — backed by a Google Digital Marketing & E-Commerce Certificate and years of creative and people leadership in high-visibility consumer environments. I have a proven track record of building teams, guiding creative direction, and turning strategy into measurable results. I’m passionate about storytelling and aligning visual output with seasonal campaigns and brand standards to enhance the in-store and online customer experience. I’m excited to bring a strategic, story-driven approach to a marketing or brand role and help brands grow with creative, data-informed initiatives.…Hi, I’m Madison McCaig, a brand-minded marketer with hands-on experience in content strategy, paid social, SEO/SEM, and community growth — backed by a Google Digital Marketing & E-Commerce Certificate and years of creative and people leadership in high-visibility consumer environments. I have a proven track record of building teams, guiding creative direction, and turning strategy into measurable results. I’m passionate about storytelling and aligning visual output with seasonal campaigns and brand standards to enhance the in-store and online customer experience. I’m excited to bring a strategic, story-driven approach to a marketing or brand role and help brands grow with creative, data-informed initiatives.

Available to hire

Hi, I’m Madison McCaig, a brand-minded marketer with hands-on experience in content strategy, paid social, SEO/SEM, and community growth — backed by a Google Digital Marketing & E-Commerce Certificate and years of creative and people leadership in high-visibility consumer environments. I have a proven track record of building teams, guiding creative direction, and turning strategy into measurable results.

I’m passionate about storytelling and aligning visual output with seasonal campaigns and brand standards to enhance the in-store and online customer experience. I’m excited to bring a strategic, story-driven approach to a marketing or brand role and help brands grow with creative, data-informed initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Manager at Trader Joe’s

October 1, 2022 - Present

Lead a full creative overhaul of the store's in-house signage and art program, aligning visual output with seasonal campaigns, brand standards, and sales objectives — directly influencing the in-store customer experience. Coach and develop a team of 80+ employees on visual merchandising principles across rotating departments. Oversee daily operations and provide administrative support to store leadership — including project planning, calendar management, documentation, and records management — while managing team delegation and needs assessment to keep a high-volume environment running smoothly. Lead full-cycle recruitment, new hire onboarding, and ongoing training & development for an active team of 80+, utilizing ATS and HRIS platforms (Dayforce, AbsenceSoft) to manage HR workflows. Maintain a 98% inventory accuracy score through proactive planning, team training, and process refinement.

Merchandise Coordinator / Cash Office Associate at HomeGoods

May 1, 2018 - October 1, 2021

Designed and executed visually compelling merchandise displays to drive sales and uphold brand standards. Coordinated a team in processing high-volume inventory under tight turnaround windows, ensuring a consistent, sales-driving customer experience across multiple departments.

Policy and Standards Team Lead (Remote) at Nookazon / Akrew Inc.

May 1, 2020 - September 1, 2020

Mobilized and managed a remote volunteer team focused on training, onboarding, and documentation for a fast-scaling gaming community. Contributed to 4x community growth (100K to 400K+ users) by building the operational backbone — onboarding, policy documentation, and moderation standards — that allowed the brand to scale without losing community trust.

Content Creator at Personal Project

January 1, 2025 - Present

Manage end-to-end content strategy, production, and paid promotion for a dog lifestyle Instagram — including Meta Ads campaign management, UGC creative development, audience targeting, brand partnership pitching, and a consistent content calendar informed by SEO and hashtag strategy. Grow an organic audience, achieving 500+ followers within the first two weeks and maintaining a 3.5% average engagement rate.