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I'm a full-stack brand strategist blending advertising, consumer psychology, and digital execution to turn audiences into loyal customers. With 7+ years of experience, I shape brands from strategy to launch, leveraging storytelling, market research, and product innovation to drive growth. I specialize in brand storytelling, insights-driven marketing, and integrated campaigns that deliver measurable results. I excel at developing brand identities, launching high-performing products, and building partnerships that expand reach and deepen loyalty, all while using data to sharpen creative decisions.…I'm a full-stack brand strategist blending advertising, consumer psychology, and digital execution to turn audiences into loyal customers. With 7+ years of experience, I shape brands from strategy to launch, leveraging storytelling, market research, and product innovation to drive growth. I specialize in brand storytelling, insights-driven marketing, and integrated campaigns that deliver measurable results. I excel at developing brand identities, launching high-performing products, and building partnerships that expand reach and deepen loyalty, all while using data to sharpen creative decisions.

Bryanni Hassan

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm a full-stack brand strategist blending advertising, consumer psychology, and digital execution to turn audiences into loyal customers. With 7+ years of experience, I shape brands from strategy to launch, leveraging storytelling, market research, and product innovation to drive growth. I specialize in brand storytelling, insights-driven marketing, and integrated campaigns that deliver measurable results. I excel at developing brand identities, launching high-performing products, and building partnerships that expand reach and deepen loyalty, all while using data to sharpen creative decisions.…I'm a full-stack brand strategist blending advertising, consumer psychology, and digital execution to turn audiences into loyal customers. With 7+ years of experience, I shape brands from strategy to launch, leveraging storytelling, market research, and product innovation to drive growth. I specialize in brand storytelling, insights-driven marketing, and integrated campaigns that deliver measurable results. I excel at developing brand identities, launching high-performing products, and building partnerships that expand reach and deepen loyalty, all while using data to sharpen creative decisions.

Available to hire

I’m a full-stack brand strategist blending advertising, consumer psychology, and digital execution to turn audiences into loyal customers. With 7+ years of experience, I shape brands from strategy to launch, leveraging storytelling, market research, and product innovation to drive growth.

I specialize in brand storytelling, insights-driven marketing, and integrated campaigns that deliver measurable results. I excel at developing brand identities, launching high-performing products, and building partnerships that expand reach and deepen loyalty, all while using data to sharpen creative decisions.

Skills

Email Marketing

Shopify

Experience Level

Email Marketing

Expert

Shopify

Intermediate

Work Experience

Brand Growth Strategist at Sobek Luxury Leather

January 1, 2024 - Present

Remote role launching and managing a storytelling-driven Shopify site with heatmap and A/B testing, boosting sales by 70% and reducing cart abandonment by 40%. Conducted consumer insights that generated a 52% lift in CTR and a 30% increase in repeat customers. Negotiated and scaled B2B partnerships via Etsy and boutique retailers, driving a 47% rise in wholesale orders. Designed a multi-tier loyalty program delivering a 68% sales lift within three weeks, and produced Reels and short-form campaigns that increased Instagram engagement by 87% and Facebook by 61%. Led a site redesign that lengthened session duration by 13% and reduced bounce rate by 11% within one month.

Integrated Marketing Manager at Blue Norther Hard Seltzer

March 1, 2023 - January 1, 2025

Designed and executed immersive experiential brand activations generating $300K+ in direct sales. Built a UGC and influencer-driven content strategy, growing impressions by 45% and deepening brand affinity. Partnered with R&D and creative teams to launch 22 new products, leveraging audience testing to expand market share by 72%. Initiated co-branded partnerships with local businesses and events, boosting awareness by 61% and positioning the brand as a lifestyle label beyond beverages.

Advertising Operations Strategist at Meta

February 1, 2021 - February 1, 2023

Managed cross-platform ad campaigns with compliance standards, reducing errors by 20% while maximizing reach. Implemented segmentation-based email marketing for a 12,000+ customer base, improving engagement by 18% and boosting retention by 15%. Collaborated with engineering and product teams to refine ad platform features, contributing to a 25% drop in client-reported inefficiencies. Maintained strategic advertiser relationships and championed data-driven growth initiatives.

Brand & Campaign Strategist at The Richards Group

July 1, 2020 - February 1, 2021

Developed integrated campaigns across digital, social, and broadcast, achieving a 41% lift in brand awareness and 32% ROI growth. Authored strategic briefs and guided creative teams to deliver storytelling-driven campaigns, increasing consumer engagement by 27%. Conducted audience research to refine brand positioning and optimize media mix, reducing CPA by 18%. Oversaw digital performance metrics and SEO/SEM optimizations, boosting web traffic by 468% and client ROI by 37% across campaigns. Maintained high client retention (95%) through strong cross-functional collaboration.

Junior Creative & Insights Strategist at Twitter

August 1, 2018 - July 1, 2020

Conducted A/B testing and audience research to refine targeting, improving campaign CTR by 22%. Supported senior strategists in concepting and storyboarding integrated ad campaigns, contributing to a 30% lift in B2C brand engagement. Performed market research and consumer psychology analyses to identify trends, influencing three new ad product pilots adopted by global teams. Created campaign decks and case studies that supported a 19% increase in client renewals and helped secure $2.1M in new advertising revenue.