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I'm Arty Sidorov, a Brand & Product Designer with a background in B2B tech and SaaS. I turn complex ideas into clear visual systems across digital, print, and events, and I’ve recently contributed to global brand initiatives at Cloudflare. I enjoy creating scalable design systems and meaningful visuals that align with product strategy. Previously I led branding, UI, and marketing design projects for startups and tech clients, built brand identities for 10+ SKUs, and contributed to global events and campaigns. I thrive in cross-functional environments, delivering visuals that clarify complex narratives and support measurable engagement.…I'm Arty Sidorov, a Brand & Product Designer with a background in B2B tech and SaaS. I turn complex ideas into clear visual systems across digital, print, and events, and I’ve recently contributed to global brand initiatives at Cloudflare. I enjoy creating scalable design systems and meaningful visuals that align with product strategy. Previously I led branding, UI, and marketing design projects for startups and tech clients, built brand identities for 10+ SKUs, and contributed to global events and campaigns. I thrive in cross-functional environments, delivering visuals that clarify complex narratives and support measurable engagement.

Arty Sidorov

Brand Designer, Graphic Designer, Product Designer, +2

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I'm Arty Sidorov, a Brand & Product Designer with a background in B2B tech and SaaS. I turn complex ideas into clear visual systems across digital, print, and events, and I’ve recently contributed to global brand initiatives at Cloudflare. I enjoy creating scalable design systems and meaningful visuals that align with product strategy. Previously I led branding, UI, and marketing design projects for startups and tech clients, built brand identities for 10+ SKUs, and contributed to global events and campaigns. I thrive in cross-functional environments, delivering visuals that clarify complex narratives and support measurable engagement.…I'm Arty Sidorov, a Brand & Product Designer with a background in B2B tech and SaaS. I turn complex ideas into clear visual systems across digital, print, and events, and I’ve recently contributed to global brand initiatives at Cloudflare. I enjoy creating scalable design systems and meaningful visuals that align with product strategy. Previously I led branding, UI, and marketing design projects for startups and tech clients, built brand identities for 10+ SKUs, and contributed to global events and campaigns. I thrive in cross-functional environments, delivering visuals that clarify complex narratives and support measurable engagement.

Available to hire

I’m Arty Sidorov, a Brand & Product Designer with a background in B2B tech and SaaS. I turn complex ideas into clear visual systems across digital, print, and events, and I’ve recently contributed to global brand initiatives at Cloudflare. I enjoy creating scalable design systems and meaningful visuals that align with product strategy.

Previously I led branding, UI, and marketing design projects for startups and tech clients, built brand identities for 10+ SKUs, and contributed to global events and campaigns. I thrive in cross-functional environments, delivering visuals that clarify complex narratives and support measurable engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Fluent

Portuguese

Intermediate

French

Beginner

Work Experience

Brand Designer at Cloudflare

April 1, 2025 - February 1, 2026

Contributed to global brand initiatives; designed branding, UI, and marketing assets; helped shape core UI design for MidContract.com; developed brand systems, key visuals, and campaign assets across digital channels; produced motion graphics and short-form video content to support engagement.

Graphic Designer (Freelance) at Self-employed / Freelancing

October 1, 2022 - April 1, 2025

Led branding, UI, and marketing design projects for startups and tech clients; contributed to core UI design for MidContract.com; developed brand systems, key visuals, and campaign assets across digital channels; produced motion graphics and short-form video content to support engagement.

Design Manager / Senior Creative Designer at Simple group, Inc

November 1, 2015 - September 1, 2022

Led a team of 6 creatives; increased team productivity by 165% in the first year by implementing structured workflows and performance systems. Introduced KPI tracking and reporting framework, delivering monthly and annual performance analysis to leadership. Reduced design production time by 20% through tool optimization and process refinement. Directed branding for 10+ SKUs, contributed to brand identity for global events including Connect 2025 (Las Vegas) and Immerse Conferences. Designed enterprise B2B assets (eBooks, whitepapers, product sheets) for global campaigns. Co-developed Event Design Guidelines and centralized asset systems. Created custom illustrations and motion assets to clarify complex product narratives. Collaborated cross-functionally with marketing and content teams to align visuals with strategic messaging.