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I am a results-driven marketing leader with deep experience in regulated lottery environments, agent-led distribution, and digital growth marketing. I have a proven track record of driving ticket sales, expanding agent networks, managing regulatory reporting, and leading high-performance teams across field, retail, and digital channels. I blend traditional marketing fundamentals with modern CRM, data analytics, and performance marketing tools, and I am a trusted partner to boards, regulators, and commercial stakeholders, collaborating to deliver compliant, revenue-enhancing strategies.…I am a results-driven marketing leader with deep experience in regulated lottery environments, agent-led distribution, and digital growth marketing. I have a proven track record of driving ticket sales, expanding agent networks, managing regulatory reporting, and leading high-performance teams across field, retail, and digital channels. I blend traditional marketing fundamentals with modern CRM, data analytics, and performance marketing tools, and I am a trusted partner to boards, regulators, and commercial stakeholders, collaborating to deliver compliant, revenue-enhancing strategies.

Oluwapelumi Oderinde

Marketing Strategist, Brand Strategist, Growth Marketer, +4

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I am a results-driven marketing leader with deep experience in regulated lottery environments, agent-led distribution, and digital growth marketing. I have a proven track record of driving ticket sales, expanding agent networks, managing regulatory reporting, and leading high-performance teams across field, retail, and digital channels. I blend traditional marketing fundamentals with modern CRM, data analytics, and performance marketing tools, and I am a trusted partner to boards, regulators, and commercial stakeholders, collaborating to deliver compliant, revenue-enhancing strategies.…I am a results-driven marketing leader with deep experience in regulated lottery environments, agent-led distribution, and digital growth marketing. I have a proven track record of driving ticket sales, expanding agent networks, managing regulatory reporting, and leading high-performance teams across field, retail, and digital channels. I blend traditional marketing fundamentals with modern CRM, data analytics, and performance marketing tools, and I am a trusted partner to boards, regulators, and commercial stakeholders, collaborating to deliver compliant, revenue-enhancing strategies.

Available to hire

I am a results-driven marketing leader with deep experience in regulated lottery environments, agent-led distribution, and digital growth marketing. I have a proven track record of driving ticket sales, expanding agent networks, managing regulatory reporting, and leading high-performance teams across field, retail, and digital channels.

I blend traditional marketing fundamentals with modern CRM, data analytics, and performance marketing tools, and I am a trusted partner to boards, regulators, and commercial stakeholders, collaborating to deliver compliant, revenue-enhancing strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Raffle Lottery Investment Ltd

January 1, 2025 - Present

Led a team of 20 field and digital marketers, ensured daily ticket sales execution, and maintained 100% compliance among retail lottery agents. Managed end-to-end marketing operations, partnerships with financial institutions and corporate partners, and prepared statutory reports to the Lagos State Lottery Board. Collaborated cross-functionally to reduce campaign delays and delivered growth through activations, onboarding, and branding initiatives. Developed annual marketing plans and budgets tied to sales growth and market penetration.

Assistant Marketing Manager at Kayesther Security Company Ltd

September 1, 2022 - December 1, 2024

Supported integrated marketing strategies to improve brand visibility and lead generation; coordinated product launches and community activations (CCTV, panic alarms, walkie-talkies); implemented staff appraisal and performance monitoring, achieving 60–65% weekly targets; conducted market and competitor research; tracked campaign performance and provided optimization insights; managed relationships with media houses, community groups, and regulatory bodies.

Assistant Marketing Manager at Dr Seyi Wellness (Now Eden e Wellness)

January 1, 2021 - August 1, 2022

Developed and executed customer engagement strategies to strengthen brand loyalty; delivered promotional campaigns and social media activations, increasing visibility; analyzed feedback to inform service improvements and tracked industry trends to support planning, achieving high campaign success rates; supported content and promotional initiatives across digital and offline channels.

Assistant Open Registry Officer (NYSC) at Enugu State Ministry of Chieftaincy Title, Enugu State

August 1, 2019 - August 1, 2020

Coordinated registry operations with cross-functional teams, improved workflow efficiency, maintained accurate records, and supported ministry programs and public communications; delivered high-quality support and contributed to planning and execution of departmental initiatives.