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Hi, I'm Alexandru Irimia, a marketing enthusiast with a BA (Hons) in International Business from Nottingham Trent University. I love crafting engaging digital content and strategies that connect with diverse audiences, and I have experience across corporate and nonprofit sectors creating campaigns that boost engagement. I'm fluent in English and Romanian and enjoy collaborating with global teams. I bring certification in Management and Leadership and a knack for strategic thinking, people leadership, and analytical problem solving. I'm eager to explore new opportunities that spark inspiration and innovation and help brands grow through creative, data-driven marketing solutions.…Hi, I'm Alexandru Irimia, a marketing enthusiast with a BA (Hons) in International Business from Nottingham Trent University. I love crafting engaging digital content and strategies that connect with diverse audiences, and I have experience across corporate and nonprofit sectors creating campaigns that boost engagement. I'm fluent in English and Romanian and enjoy collaborating with global teams. I bring certification in Management and Leadership and a knack for strategic thinking, people leadership, and analytical problem solving. I'm eager to explore new opportunities that spark inspiration and innovation and help brands grow through creative, data-driven marketing solutions.

Alexandru Irimia

Marketing Strategist, Marketing Analyst, Content Creator, +2

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Hi, I'm Alexandru Irimia, a marketing enthusiast with a BA (Hons) in International Business from Nottingham Trent University. I love crafting engaging digital content and strategies that connect with diverse audiences, and I have experience across corporate and nonprofit sectors creating campaigns that boost engagement. I'm fluent in English and Romanian and enjoy collaborating with global teams. I bring certification in Management and Leadership and a knack for strategic thinking, people leadership, and analytical problem solving. I'm eager to explore new opportunities that spark inspiration and innovation and help brands grow through creative, data-driven marketing solutions.…Hi, I'm Alexandru Irimia, a marketing enthusiast with a BA (Hons) in International Business from Nottingham Trent University. I love crafting engaging digital content and strategies that connect with diverse audiences, and I have experience across corporate and nonprofit sectors creating campaigns that boost engagement. I'm fluent in English and Romanian and enjoy collaborating with global teams. I bring certification in Management and Leadership and a knack for strategic thinking, people leadership, and analytical problem solving. I'm eager to explore new opportunities that spark inspiration and innovation and help brands grow through creative, data-driven marketing solutions.

Available to hire

Hi, I’m Alexandru Irimia, a marketing enthusiast with a BA (Hons) in International Business from Nottingham Trent University. I love crafting engaging digital content and strategies that connect with diverse audiences, and I have experience across corporate and nonprofit sectors creating campaigns that boost engagement. I’m fluent in English and Romanian and enjoy collaborating with global teams.

I bring certification in Management and Leadership and a knack for strategic thinking, people leadership, and analytical problem solving. I’m eager to explore new opportunities that spark inspiration and innovation and help brands grow through creative, data-driven marketing solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Work Experience

Product & Marketing Specialist at Mercedes-Benz Romania

December 1, 2023 - Present

Collaborated with cross-functional teams to create and maintain technical documentation, enhancing the strategic positioning of Mercedes-Benz Vans in the market. Ensured product compliance with regulatory standards, improving brand trust and market readiness. Supported marketing efforts by facilitating vehicle purchase incentives, driving customer acquisition and retention. Ensured products met consumer expectations through adherence to compliance and strategic alignment. Reviewed and approved marketing assets from external agencies, ensuring brand compliance and product accuracy before publication. Supported digital marketing activities through website content validation. Created internal communication materials. Coordinated stakeholders, logistics, and influencer partnerships for strategic marketing initiatives, including the Mercedes-Benz Sprinter 30 anniversary campaign. Key project: Sprinter 30 Anniversary Campaign — Project-managed a multi-stakeholder marketing initiative acros

Marketing Coordinator at Bucharest Rebels American Football Team

May 1, 2022 - June 1, 2026

Developed and executed a comprehensive marketing plan, increasing visibility and community engagement. Managed social media content calendars and campaigns, boosting online reach and growing the fanbase. Conducted targeted recruitment campaigns, driving player and volunteer acquisitions. Produced promotional materials, including graphics and videos, showcasing team achievements and events. Analyzed engagement metrics to refine strategies, resulting in increased event attendance and online interaction.

Configuration Analyst at Mercedes-Benz Romania

May 1, 2022 - December 1, 2023

Administered and validated product master data across multiple international markets, ensuring accuracy and consistency. Designed algorithms and plausibility schemes tailored to market-specific requirements, improving operational workflows. Conducted rigorous testing and troubleshooting of system configurations, addressing discrepancies effectively. Optimized data flow by ensuring seamless integration between central and local platform layers.

Brand Management & Marketing Analyst internship at DALGECO CONFECTII TEXTILE SRL

January 1, 2021 - Present

Conducted in-depth market research and competitor analysis to identify growth opportunities and refine brand strategies. Spearheaded a product labeling redesign, enhancing brand identity and improving customer experience. Supported marketing campaign development and execution, increasing brand visibility and market share. Designed a streamlined categorization structure for the product portfolio, improving marketing material clarity.