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Hi, I'm Rebecca, a freelance digital marketing strategist working with e-commerce and lifestyle brands across Instagram, Pinterest, Facebook, and email. I've been freelance for five and a half years, and I'm always drawn to brands with a strong visual identity and an emotional story to tell, which is exactly what drew me to this role. A good chunk of my client work has been in lifestyle-adjacent spaces, fashion, pets, food- where the content has to do real strategic work, not just look nice. Pinterest in particular is something I'd bring real value on early: it's consistently the most underused platform for brands like this, and for a UK wedding audience it's often where the discovery and planning actually happens. I work remotely with UK-based teams as standard, and I'm comfortable owning a social strategy end-to-end, planning, content, community, reporting, rather than just executing a calendar. Happy to share examples of client work and results if useful. Looking forward to hearing more about the role.…Hi, I'm Rebecca, a freelance digital marketing strategist working with e-commerce and lifestyle brands across Instagram, Pinterest, Facebook, and email. I've been freelance for five and a half years, and I'm always drawn to brands with a strong visual identity and an emotional story to tell, which is exactly what drew me to this role. A good chunk of my client work has been in lifestyle-adjacent spaces, fashion, pets, food- where the content has to do real strategic work, not just look nice. Pinterest in particular is something I'd bring real value on early: it's consistently the most underused platform for brands like this, and for a UK wedding audience it's often where the discovery and planning actually happens. I work remotely with UK-based teams as standard, and I'm comfortable owning a social strategy end-to-end, planning, content, community, reporting, rather than just executing a calendar. Happy to share examples of client work and results if useful. Looking forward to hearing more about the role.

Rebecca Smith

Social Media Manager, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Rebecca, a freelance digital marketing strategist working with e-commerce and lifestyle brands across Instagram, Pinterest, Facebook, and email. I've been freelance for five and a half years, and I'm always drawn to brands with a strong visual identity and an emotional story to tell, which is exactly what drew me to this role. A good chunk of my client work has been in lifestyle-adjacent spaces, fashion, pets, food- where the content has to do real strategic work, not just look nice. Pinterest in particular is something I'd bring real value on early: it's consistently the most underused platform for brands like this, and for a UK wedding audience it's often where the discovery and planning actually happens. I work remotely with UK-based teams as standard, and I'm comfortable owning a social strategy end-to-end, planning, content, community, reporting, rather than just executing a calendar. Happy to share examples of client work and results if useful. Looking forward to hearing more about the role.…Hi, I'm Rebecca, a freelance digital marketing strategist working with e-commerce and lifestyle brands across Instagram, Pinterest, Facebook, and email. I've been freelance for five and a half years, and I'm always drawn to brands with a strong visual identity and an emotional story to tell, which is exactly what drew me to this role. A good chunk of my client work has been in lifestyle-adjacent spaces, fashion, pets, food- where the content has to do real strategic work, not just look nice. Pinterest in particular is something I'd bring real value on early: it's consistently the most underused platform for brands like this, and for a UK wedding audience it's often where the discovery and planning actually happens. I work remotely with UK-based teams as standard, and I'm comfortable owning a social strategy end-to-end, planning, content, community, reporting, rather than just executing a calendar. Happy to share examples of client work and results if useful. Looking forward to hearing more about the role.

Available to hire

Hi, I’m Rebecca, a freelance digital marketing strategist working with e-commerce and lifestyle brands across Instagram, Pinterest, Facebook, and email. I’ve been freelance for five and a half years, and I’m always drawn to brands with a strong visual identity and an emotional story to tell, which is exactly what drew me to this role.

A good chunk of my client work has been in lifestyle-adjacent spaces, fashion, pets, food- where the content has to do real strategic work, not just look nice.

Pinterest in particular is something I’d bring real value on early: it’s consistently the most underused platform for brands like this, and for a UK wedding audience it’s often where the discovery and planning actually happens.

I work remotely with UK-based teams as standard, and I’m comfortable owning a social strategy end-to-end, planning, content, community, reporting, rather than just executing a calendar. Happy to share examples of client work and results if useful. Looking forward to hearing more about the role.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Founder & Digital Marketing Strategist at Reactive Social

January 1, 2020 - Present

Run a full-service digital marketing practice for e-commerce and lifestyle brands, covering social strategy, content creation, email marketing, graphic design and web development. Develop and execute end-to-end social media strategies across Instagram, Pinterest and Facebook for clients in fashion, pet care, food and hospitality. Identified and activated an underused Pinterest strategy for a luxury UK fashion client, contributing to 394k monthly views with minimal additional investment. Built and manage a structured content production system, including a content calendar, two dedicated content days per month, and an audit/reporting framework, to keep client output consistent and on-brand. Manage email marketing campaigns via Klaviyo and Mailchimp, integrating social strategy with broader lifecycle marketing.

Digital Marketing Executive at Creative Marketing Agency

January 1, 2018 - January 1, 2020

Supported social media and digital campaign delivery for a range of agency clients, gaining grounding in content production, scheduling and reporting. Developed core digital marketing skills across paid and organic channels, laying the foundation for founding Reactive Social.