I build and maintain the full visual identity of a brand — from strategy and identity systems through to the day-to-day print and digital materials. With more than 15 years of senior-level design work across industrial, medical, academic, and corporate sectors, in both employed and freelance roles. I’ve delivered high-responsibility programmes alongside public authorities and large institutions — projects involving multiple stakeholders, complex user groups, and real-world implementation. I’m used to working where the decisions matter and many parties need to align. I take responsibility for a brand’s visual identity across everything it produces, and keep it coherent over time. The work covers the full range: brand strategy and positioning, naming, identity systems and guidelines, the daily print and social output, and the production-side detail that gets a brand cleanly into the real world. I work fluently across digital and print. I’m comfortable with technical and specialised clients — industrial manufacturing, medical and academic congresses, B2B brands — where the designer needs to grasp the product or the field before designing for it. I can read a technical drawing in millimetres as easily as I can sit in a brand strategy meeting; that combination has shaped a lot of my work.…I build and maintain the full visual identity of a brand — from strategy and identity systems through to the day-to-day print and digital materials. With more than 15 years of senior-level design work across industrial, medical, academic, and corporate sectors, in both employed and freelance roles. I’ve delivered high-responsibility programmes alongside public authorities and large institutions — projects involving multiple stakeholders, complex user groups, and real-world implementation. I’m used to working where the decisions matter and many parties need to align. I take responsibility for a brand’s visual identity across everything it produces, and keep it coherent over time. The work covers the full range: brand strategy and positioning, naming, identity systems and guidelines, the daily print and social output, and the production-side detail that gets a brand cleanly into the real world. I work fluently across digital and print. I’m comfortable with technical and specialised clients — industrial manufacturing, medical and academic congresses, B2B brands — where the designer needs to grasp the product or the field before designing for it. I can read a technical drawing in millimetres as easily as I can sit in a brand strategy meeting; that combination has shaped a lot of my work.WWWW…