I’m Jorge Bolado Moo, an independent creative and consultant with 15+ years shaping brands in fashion, luxury and jewellery through strong visual identities and culturally resonant storytelling. I’ve led in-house teams, driven brand rebrands, and steered 360 creative campaigns for international names such as TOUS and Farfetch, translating creative vision into tangible commercial impact across image, retail, digital content, PR and customer experience. Today I’m focused on elevating brand storytelling and creative standards, developing frameworks and internal tools that streamline execution across marketing, campaigns and retail, while collaborating across disciplines to explore new directions and opportunities for growth.

Jorge Bolado Moo

I’m Jorge Bolado Moo, an independent creative and consultant with 15+ years shaping brands in fashion, luxury and jewellery through strong visual identities and culturally resonant storytelling. I’ve led in-house teams, driven brand rebrands, and steered 360 creative campaigns for international names such as TOUS and Farfetch, translating creative vision into tangible commercial impact across image, retail, digital content, PR and customer experience. Today I’m focused on elevating brand storytelling and creative standards, developing frameworks and internal tools that streamline execution across marketing, campaigns and retail, while collaborating across disciplines to explore new directions and opportunities for growth.

Available to hire

I’m Jorge Bolado Moo, an independent creative and consultant with 15+ years shaping brands in fashion, luxury and jewellery through strong visual identities and culturally resonant storytelling. I’ve led in-house teams, driven brand rebrands, and steered 360 creative campaigns for international names such as TOUS and Farfetch, translating creative vision into tangible commercial impact across image, retail, digital content, PR and customer experience.

Today I’m focused on elevating brand storytelling and creative standards, developing frameworks and internal tools that streamline execution across marketing, campaigns and retail, while collaborating across disciplines to explore new directions and opportunities for growth.

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Language

Spanish; Castilian
Fluent
Galician
Fluent
English
Fluent
Catalan; Valencian
Advanced
Portuguese
Advanced

Work Experience

Global Creative Manager at TOUS
May 1, 2025 - April 1, 2026
Delivered 360 campaigns across key seasonal moments, retail activations and global launches. Led the global creative vision across marketing, campaigns, retail, and brand storytelling. Responsible for elevating the visual and narrative standards of the brand while ensuring consistency across all channels. Developed creative frameworks, brand guidelines, art buying strategies and internal tools that empowered teams and streamlined creative execution.
Global Content Creative Manager at TOUS
January 1, 2023 - May 1, 2025
Led and guided a multidisciplinary team of 10 creatives and external partners, overseeing global campaigns and multi-channel content. Contributed to the brand rebranding and development of new creative guidelines, while driving innovation and efficiency in agency and internal workflows.
Senior Art Director at FARFETCH
August 1, 2020 - January 1, 2023
Led e-commerce art direction for global luxury and fashion brands, managing a core team of 12 creatives and setting the creative vision for a wider network of 100+ collaborators across production, styling and image creation. Developed visual systems and strategies balancing brand identity, commercial performance and efficiency at scale, while pioneering early experimentation with generative AI and virtual models.
Art Director and Stylist at BOLADO MOO STUDIO
January 1, 2015 - January 1, 2020
Independent creative based in Bogota and operating across Europe and Latin America, delivering creative direction, styling and image consulting projects for clients including Netflix, Vogue Mexico, Converse, Rapsodia, Pepa Pombo and regional fashion leaders. Collaborated with talent, celebrities and editorial teams to create campaigns, covers and brand storytelling with strong cultural relevance.
Associate Art Director & Stylist at OSCAR VISITACIÓN
January 1, 2008 - January 1, 2015
Worked on campaigns and editorial productions for brands including Pronovias, TOUS, Stradivarius, Samsung, Heineken, FC Barcelona, Nespresso, Woman Madame Figaro, Marie Claire and S Moda.
Co-Creative Director & Founder at AMERICAN PEREZ
January 1, 2008 - January 1, 2015
Co-founded and an award-winning fashion brand recognised by the industry.

Education

Master in Fashion Styling and Communication at BAU Centro Universitario de Diseño
January 1, 2007 - January 1, 2008
BA in Fine Arts at Universidade de Vigo
January 1, 2002 - January 1, 2007
Séneca Scholarship at Universitat Politècnica de València
January 1, 2006 - December 31, 2006

Qualifications

Séneca Scholarship
January 1, 2006 - December 31, 2006

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Other