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I am driven by one belief: stories can move people, shape culture, and create lasting impact. My journey sits at the intersection of creativity, leadership, and human insight, whether building narratives, leading large teams, directing performances, or bringing ideas to life on screen. From theatre stages to advertising campaigns, I thrive on turning blank pages into meaningful experiences. I aspire to create work that not only captures attention but also sparks emotion, inspires action, and leaves audiences with something worth remembering long after the story ends.…I am driven by one belief: stories can move people, shape culture, and create lasting impact. My journey sits at the intersection of creativity, leadership, and human insight, whether building narratives, leading large teams, directing performances, or bringing ideas to life on screen. From theatre stages to advertising campaigns, I thrive on turning blank pages into meaningful experiences. I aspire to create work that not only captures attention but also sparks emotion, inspires action, and leaves audiences with something worth remembering long after the story ends.

Ashwini Bansal

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I am driven by one belief: stories can move people, shape culture, and create lasting impact. My journey sits at the intersection of creativity, leadership, and human insight, whether building narratives, leading large teams, directing performances, or bringing ideas to life on screen. From theatre stages to advertising campaigns, I thrive on turning blank pages into meaningful experiences. I aspire to create work that not only captures attention but also sparks emotion, inspires action, and leaves audiences with something worth remembering long after the story ends.…I am driven by one belief: stories can move people, shape culture, and create lasting impact. My journey sits at the intersection of creativity, leadership, and human insight, whether building narratives, leading large teams, directing performances, or bringing ideas to life on screen. From theatre stages to advertising campaigns, I thrive on turning blank pages into meaningful experiences. I aspire to create work that not only captures attention but also sparks emotion, inspires action, and leaves audiences with something worth remembering long after the story ends.

Available to hire

I am driven by one belief: stories can move people, shape culture, and create lasting impact. My journey sits at the intersection of creativity, leadership, and human insight, whether building narratives, leading large teams, directing performances, or bringing ideas to life on screen. From theatre stages to advertising campaigns, I thrive on turning blank pages into meaningful experiences. I aspire to create work that not only captures attention but also sparks emotion, inspires action, and leaves audiences with something worth remembering long after the story ends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Creative Strategist at SCHBANG

May 1, 2025 - Present

Conceptualized and scripted 5 high-budget ad films, including 4 for MR. DIY with Rajkummar Rao; one crossed 95.4M+ views. Scripted a ₹3Cr ad film production for Softsens, ensuring on-set creative alignment and post-production feedback and quality control. Won competitive multi-agency pitches for P&G and Sunfeast Dark Fantasy, securing long-term brand mandates. Ideated, scripted 360° creatives for Happydent’s new ad film launch across influencers and OOH, delivering the brand’s highest organic social engagement and features to date. Ideated, wrote, and visualized 200+ social and influencer assets for Motorola flagship launches, along with creative launch event concepts, standees, and OOH, including billboards and a stunt. Performed in high-performing DVCs for Mentos, BookMyShow, and Bicycle Cards, leveraging professional acting skills.

Copywriting and marketing intern at BRAVE NEW WORLD

May 1, 2024 - June 1, 2024

Developed 12+ marketing presentations showcasing brand engagement strategies. Conducted competitive analysis and stakeholder research to refine messaging and optimize engagement. Redesigned Revolt Motors’ website, writing persuasive copy and analyzing competitor websites to enhance content relevance. Maintained detailed records of marketing activities and partnership interactions to track performance metrics. Managed marketing campaigns and brand positioning for 10+ clients, ensuring alignment with consumer trends and engagement metrics.

Overall Head at ZARIYA PRODUCTIONS

August 1, 2022 - April 1, 2025

Conceptualized and directed 5+ short films, including an official JIFF selection that reached an audience of 10,000+. Headed the street play division, directing and writing 10+ award-winning plays, including first-place wins at Mood Indigo and Unmaad. Managed and mentored a team of 300+ members, coordinating cross-functional teams for productions under tight deadlines. Led promotional video strategy for Zariya, helping it become the most-followed production house at Christ University. Served as the lead actor in 8+ theatrical productions, with select shows performed professionally beyond the college circuit.

Theatre Cultural Secretary at STUDENT WELFARE OFFICE

October 1, 2024 - April 1, 2025

Managed 400+ students as the contingent leader for Mood Indigo, India’s largest cultural fest. Directed the only winning procession performed by 200 students at Blossoms, the university’s largest inter-deanery fest. Directed university plays and oversaw all production houses, handling full script-to-stage execution. Coordinated with 15+ committees to ensure smooth execution of university-wide events. Scripted a 45-minute dance piece for Nritta (Christ’s biggest dance competition), securing first-place wins across all 5 campuses.